Key Service Providers in the Business Analytics Services Market for Asia/Pacific (Excluding Japan): IBM

This vendor profile is part of a series of profiles and market analysis studies undertaken by the Asia/Pacific IT services team to analyze and critique the business analytics services market in the APEJ region.

The selection criteria are based on having representation from each type of player in the BA space, for example, platform owner, technology acquirer, systems integrator (SI) and SP. The information provided in this study is based on a range of primary and secondary research, including interview with SPs profiled in the series study and also leverage on IDC's assets across IT services and software trackers for the APEJ market. In addition, this study reflects IDC's ongoing interactions with key market players and end-user surveys focused on end-customers' buying patterns. For these players, the study aims to cover the following areas in each profile:

In this IDC vendor profile, we cover IBM-Cognos with a focus on its BA services business in APEJ, by identifying and analyzing the SPs strengths, areas for improvement, and competitive differentiators. Simultaneously, this study aims to analyze the key next steps for IBM, as well as competitive moves that its immediate competitors should initiate.

IDC believes that the BA market in the APEJ region is expected to experience a higher level of traction and interest from businesses. The recent spate of acquisitions (IBM-Cognos, SAP-Business Objects, Oracle-Hyperion) has resulted in the creation of BA mega-vendors that have a wide span of BA products and services. IBM's consulting and SI capabilities, as well as complementary product and technology capabilities across hardware and applications, make the SP a formidable player in the BA space.