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Merkle Deploys a New Consumer Data Integration System Based on Columnar MPP Database Technology

Product Type: Market Research Report
Published by: IDC
Published: March 2009
Product Code: R104-38726
Description

This IDC Buyer Case Study highlights Merkle Inc.'s decision to acquire and deploy technology from ParAccel as part of its overall data warehouse (DW) and business analytics technology architecture. This Buyer Case Study focuses on the business and technology needs that triggered the decision to purchase new DW software and the results of the decision to deploy it.

Table of Contents
Table of Contents

IDC Opinion

In This Buyer Case Study

Situation Overview

Organization Overview

Challenges and Solution

Business and Technology Requirements

The Technology Selection Process

The Consumer Data Integration Solution

Deployment and Maintenance

Results

Essential Guidance

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