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Merkle Deploys a New Consumer Data Integration System Based on Columnar MPP Database TechnologyProduct Type: Market Research ReportPublished by: IDC Published: March 2009 Product Code: R104-38726 Description
This IDC Buyer Case Study highlights Merkle Inc.'s decision to acquire and deploy technology from ParAccel as part of its overall data warehouse (DW) and business analytics technology architecture. This Buyer Case Study focuses on the business and technology needs that triggered the decision to purchase new DW software and the results of the decision to deploy it. Table of Contents
Table of ContentsIDC Opinion In This Buyer Case Study Situation Overview Organization Overview Challenges and Solution Business and Technology Requirements The Technology Selection Process The Consumer Data Integration Solution Deployment and Maintenance Results Essential Guidance Learn More Related Research |
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