U.S. Securities and Investments 2009 Go-to-Market Strategy Guide

This Financial Insights report presents a comprehensive view of the IT trends, challenges, and opportunities that will shape the U.S. securities and investments industry in 2009. From reporting on the general health of the industry to zeroing in on the fastest-growing geographic segments and top technology buyers to providing key IT budget and industry metrics, this guide gives securities and investments firms and vendors a bird's-eye view of everything they need to know to build a go-to-market plan for the coming year. With its unique blend of key historical data and top initiatives for 2009, this document is an essential tool for sales territory planning, resource allocation, and vertical market strategy refinement.

"Current economic and market troubles have changed the future prospects of growth for capital markets firms. Capital markets firms are dealing with substantial losses and earnings reductions. These conditions ultimately lead to lower IT spending for capital markets firms across the board." - Sean O'Dowd, senior analyst, Securities and Investments, Financial Insights