U.S. Digital Cable, Satellite, and Telco TV Subscriber 2009-2013 Forecast: Industry

U.S. Digital Cable, Satellite, and Telco TV Subscriber 2009-2013 Forecast

Product Type: Market Research Report
Published by: IDC
Published: March 2009
Product Code: R104-38772

Description

This IDC study provides an analysis of the U.S. digital cable, satellite, and telco TV market and a forecast of digital subscribers through 2013. Subscribers are broken down by operator to show the market shares of the industry's major service providers and to illustrate the relative positioning of each market segment for 2003 and 2013. The analysis addresses the competition between cable and satellite and the emerging threat presented by telcos that are beginning to offer multichannel pay services. Included is a discussion of the key factors that will impact service provider competition. The impact of Internet video is also addressed. The forecast is broken down by digital cable, satellite, and telco TV subscribers and covers the years 2003-2013.

"The growth of telco TV has fundamentally changed the U.S. pay TV services market," says Greg Ireland, research manager in IDC's Consumer Markets program. "Even as satellite's growth has slowed, cable is under increasing threat from telco TV services that are already contributing to the erosion of cable's share of the market."

Table of Contents

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Segments Covered

Market Highlights

Subscriber Share

Figure: U.S. Cable, Satellite, and Telco TV Subscriber Share by Technology, 2008

Figure: U.S. Household Share by Pay TV Technology, 2008

Figure: U.S. Cable, Satellite, and Telco TV Subscriber Share by Operator, 2008

Digital Subscriber Share

Figure: U.S. Digital Subscriber Share by Technology, 2008

Figure: U.S. Digital Subscriber Share by Operator, 2008

Cable

Figure: U.S. Cable Subscriber Share by Operator, 2008

Figure: U.S. Digital Cable Subscriber Share by Operator, 2008

Table: U.S. Digital Cable Subscribers by Operator, 2008 (M)

Table: U.S. Digital Cable Penetration, 2002-2008

Satellite

Table: U.S. Digital Satellite Subscribers by Operator, 2008

Table: U.S. Digital Satellite Operator Net-New Subscriber Additions, 2003-2008 (M)

Table: U.S. Satellite Operator Subscriber Share, 2002-2008 (%)

Telco/IPTV

Future Outlook

Market Dynamics

Cable

Satellite

Telco

Threats from Internet Video

Forecast and Assumptions

Table: U.S. Digital Cable, Satellite, and Telco TV Subscribers, 2003-2013 (M)

Table: Key Forecast Assumptions for the U.S. Digital Cable, Satellite, and Telco TV Subscriber Market, 2009-2013

Figure: U.S. Cable, Satellite, and Telco TV Subscriber Share, 2008 and 2013

Figure: U.S. Cable, Satellite, and Telco TV Subscriber Share by Technology, 2013

Figure: U.S. Household Share by Pay TV Technology, 2013

Figure: U.S. Multichannel Pay TV Subscribers by Technology, 2003-2013

Market Context

Table: U.S. Digital Cable, Satellite, and Telco TV Subscribers, 2003-2013: Comparison of May 2007 and March 2009 Forecasts (M)

Figure: U.S. Digital Cable, Satellite, and Telco TV Subscribers, 2003-2013: Comparison of May 2007 and March 2009 Forecasts

Essential Guidance

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Synopsis

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