Worldwide Marketing Automation 2008 Vendor Shares: Opportunity in a Down Economy:

Worldwide Marketing Automation 2008 Vendor Shares: Opportunity in a Down Economy

Product Type: Market Research Report
Published by: IDC
Published: June 2009
Product Code: R104-39473

Description

This IDC study provides the market sizing for the worldwide marketing automation software market in 2008. It also provides revenue shares along with the future market outlook and guidance to CRM software vendors.

"The marketing automation applications market is a long way from hitting either maturity or full penetration in end-user organizations," says Mary Wardley, research vice president, CRM Applications Research. "Suppliers of applications can play a significant role in helping to institute best practices through their products, as practitioners of marketing programs rely on tools for cost savings and efficiency."

Table of Contents

Table of Contents
IDC Opinion

In This Study
Methodology
Marketing Automation Market Definition
Situation Overview
The Marketing Automation Market in 2008
Historical Market Values and Exchange Rates
Performance of Leading Vendors in 2008
Performance by Geographic Region in 2008
Performance by Operating Environment in 2008
Future Outlook
Essential Guidance
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Related Research
Methodology
Synopsis
Table: Worldwide Marketing Automation Revenue by Vendor, 2006–2008 ($M)
Table: Exchange Rates, 2003–2008 (%)
Table: Worldwide Marketing Automation Revenue by Region, 2006–2008 ($M)
Figure: Worldwide Marketing Automation Revenue Share by Region, 2008
Figure: Worldwide Marketing Automation Revenue Share by Operating Environment, 2008

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