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Australia Business Demographic Structure and Performance Indicators, 2009

Product Type: Market Research Report
Published by: IDC
Published: June 2009
Product Code: R104-39583
Description

This IDC study presents business demographics (employees, number of entities), performance indicators (revenue, profit), and total ICT spending per business size, vertical industry, and state. IDC estimates that in February 2009, there were 911,057 businesses in Australia employing 9.797 million persons. Small and medium-sized businesses (SMBs), as defined by IDC, employ less than 500 staff represented 99.8% of businesses and 66% of employees nationwide.

"In such a fragmented space, segmentation strategies are a critical factor of success, and ICT vendors need to define precisely their target markets in terms of business size, vertical industry, and regional segmentation. Vendors should use the data presented in this IDC study to validate their approach of the SMB market," says Jean-Marc Annonier, program manager, IT Spending, IDC Australia.

Table of Contents
Table of Contents
IDC Opinion


In This Study
Methodology
Situation Overview
Presentation of the Business Sector in Australia
Business Demographics by Business Size
Business Demographics by Vertical Industry
Business Demographics by State
Detailed Business Demographics by Vertical Industry
Resources Industries
Manufacturing
Construction
Transportation
Telecommunications and Media
Utilities
Retail and Wholesale

Banking, Finance, and Insurance
Business Services
Education
Health
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Table: Australian Businesses by Employee Size and Vertical Industry, 2009
Table: Australian Business Demographics and Economic Indicators by Employee Size, 2009
Table: Australian Business Demographics and Economic Indicators by Vertical Industry, 2009
Table: Australian Business Demographics and Economic Indicators by State, 2009
Table: Australian Business Demographics and Economic Indicators in Resources Industries, 2009
Table: Australian Business Demographics and Economic Indicators in Manufacturing, 2009
Table: Australian Business Demographics and Economic Indicators in Construction, 2009
Table: Australian Business Demographics and Economic Indicators in Transportation, 2009
Table: Australian Business Demographics and Economic Indicators in Telecommunications and Media, 2009
Table: Australian Business Demographics and Economic Indicators in Utilities, 2009
Table: Australian Business Demographics and Economic Indicators in Retail and Wholesale, 2009
Table: Australian Business Demographics and Economic Indicators in Banking, Finance and Insurance, 2009
Table: Australian Business Demographics and Economic Indicators in Business Services, 2009
Table: Australian Business Demographics and Economic Indicators in Education, 2009
Table: Australian Business Demographics and Economic Indicators in Health, 2009
Figure: Overview of Australian Bureau of Statistics Sources, 2009
Figure: Distribution of Businesses in Australia, 2008
Figure: Weight of Small and Medium-Sized Businesses in the Economy, 2009
Figure: Distribution of ICT Spending per Business Size, 2009
Figure: Australia Business Regional Distribution
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