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Australia Small and Medium-Sized Business 2009-2013 Forecast: Can the ICT Industry Take Advantage of the Recession?

Product Type: Market Research Report
Published by: IDC
Published: July 2009
Product Code: R104-39584
Description

This IDC study shows that 99.8% of Australian businesses, 69% of revenue, and 66% of employees in the private sector were represented by small and medium-sized businesses (SMBs) in 2009. However, SMBs represent only 44% of ICT spending, since their IT budgets are mostly spent on telecommunications, hardware, and software, whereas larger companies spend more on services.

"The economic recession is hitting Australian SMBs hard, affecting spending on IT projects. Spending on telecommunications remains quite firm, as SMBs are increasingly using voice and data communications to conduct business in a stern economic environment. There are still opportunities for IT projects aiming at reducing costs in a short timeframe," says Jean-Marc Annonier, research manager, IT Spending, IDC Australia.

Table of Contents
Table of Contents
IDC Opinion


In This Study
Methodology
Situation Overview
Presentation of the Small and Medium-Sized Business Sector in Australia
Small Business Market Analysis
Opportunity for ICT Vendors in the Small Business Market
Medium-Sized Business Market Analysis
Opportunities for IT Vendors in the Medium-Sized Business Market
Future Outlook
Forecast and Assumptions
Market Context
Australia Small and Medium-Sized Business ICT Market Forecast, 2009–2013
Essential Guidance
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Related Research
Synopsis
Table: Australian Small and Medium Businesses by Employee Size and Vertical Industry
Table: Key Forecast Assumptions for the Australian Small and Medium-Sized Business Market, 2009–2013
Table: Australian Small and Medium-Sized Business Markets: Comparison of June 2009 and June 2009 Forecasts
Table: Australian Small Business ICT Market, 2008–2013 (A$M)
Table: Australian Medium-Sized Business ICT Market, 2008–2013 (A$M)
Table: Australian Small Business IT Market by Industry, 2008–2013 (A$M)
Table: Australian Medium-Sized Business IT Market by Industry, 2008–2013 (A$M)
Figure: Distribution of Businesses in Australia
Figure: Weight of Small and Medium-Sized Businesses in the Economy, 2009
Figure: ICT Small Business Market 2009–2013
Figure: ICT Small Business Market by Industry, 2009
Figure: ICT Medium-Sized Business Market, 2009–2013
Figure: ICT Medium-Sized Business Market by Industry, 2009
Figure: Australia Small and Medium-Sized Business Market Revenue Forecast: Previous Versus Current Forecast, 2009–2012
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