Whitbread Uses IT and BPO to Gain Market Share in Hotel Sector: Industry Report

Whitbread Uses IT and BPO to Gain Market Share in Hotel Sector

Product Type: Market Research Report
Published by: IDC
Published: June 2009
Product Code: R104-39585

Description

This study looks at Whitbread's engagement with Atos Origin for an IT solution and BPO service for a corporate account card to use with Premier Inn services. We look at Whitbread's challenges and the outcome of the engagement, experiences from the cooperation, and plans for the future. The engagement has led to revenue growth and increased customer satisfaction for Whitbread, and we investigate how this success has been facilitated.

Table of Contents

Table of Contents
IDC Opinion
In This Buyer Case Study
Situation Overview
Organization Overview
Challenges and Solution
The Business Account Card
Business Process Outsourcing
Solution Ownership Placed to Drive Business Development
Results
The Future
Essential Guidance
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