Software as a Service 2009: Customer Relationship Management End-User Study:

Software as a Service 2009: Customer Relationship Management End-User Study

Product Type: Market Research Report
Published by: IDC
Published: July 2009
Product Code: R104-39671

Description

This IDC study is based on a section of the Asia/Pacific Software Survey, 2009, in which IDC interviewed key executives in Asia/Pacific (excluding Japan) or APEJ to find out the sentiments and adoption plans associated with customer relationship management (CRM) software-as-a-service (SaaS) solutions. This study aims to find familiarity of the respondents with SaaS and the benefits that are associated with using SaaS. This study also deeps dive into the CRM applications.

"A large percentage of respondents in Australia are not familiar with SaaS, unlike in the People's Republic of China (PRC) which has the highest number of respondents that are familiar with SaaS and are currently using or subscribing it for some of their software solutions," says Sheila Lam, senior market analyst, Enterprise Applications, IDC Asia/Pacific. "On a geographical analysis, developing countries like India and the PRC indicated a higher interest to migrate their on-premise applications to SaaS. However, concerns on security, performance, and licensing methodology are hindering organizations from implementing SaaS solutions," she adds.

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Sampling Profile
Situation Overview
Current Involvement of Software as a Service
Benefits of Software as a Service
Future Outlook
Deployment Plan for Customer Relationship Management Applications
Essential Guidance
Challenges to Taking the Leap for Software as a Service
Decision-Making Process
Learn More
Related Research
Synopsis
Figure: Involvement of Organization in the Concept of Software as a Service by Country
Figure: Involvement of Organization in the Concept of Software as a Service by Company Size
Figure: Involvement of Organization in the Concept of Software as a Service by Vertical Industry
Figure: Top Benefits Associated with Using Software as a Service by Country
Figure: Top Benefits Associated with Using Software as a Service by Company Size
Figure: Customer Relationship Management Deployment Plan over the Next 18 Months by Country
Figure: Customer Relationship Management Deployment Plan over the Next 18 Months by Company Size
Figure: Software-as-a Service Deployment Plan for Customer Relationship Management over the Next 18 Months by Vertical Industry
Figure: Top Barriers to the Implementation of Software as a Service Within Organizations over the Next 18 Months by Country
Figure: Decision Makers for Software-as-a-Service Solutions (Including Services) by Country
Figure: Decision Makers for Software-as-a-Service Solutions (Including Services) by Company Size

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