China Information and Communication Technology Market 2009-2013 Forecast and Analysis

This IDC study presents the market dynamics and development trends in the China information and communication technology (ICT) market by providing actual market revenue data for 2008 and five-year forecasts for 2009 to 2013. It examines the market from the regional, vertical, and technological perspectives. The key market drivers and inhibitors that are likely to have a strong impact on the development of the market over the next five years are also analyzed. This study provides valuable information to assist IT vendors, resellers, and telecommunications SPs make decisions to increase their penetration of promising but undeveloped markets.

"Due to the financial crisis, consumers' IT investments will be more rational and prudent. The hardware investment growth will substantially decline, which will lead to weaker software and services investment growth. Amid the current situation, the most important thing for IT product vendors is to identify market growth points and to enhance their marketing efforts. IT product vendors should also grasp changes in customers' business strategies, focus on customers' need to exploring business opportunities, save on costs and control risks, and provide appropriate IT products and services. Appropriate pricing strategies, product designs that meet users' urgent needs, and quality and stable after-sales services should be many IT vendors' market strategies," says Serena Shang, analyst, Vertical Industry Research, IDC China.