Worldwide Web Analytics Applications 2009-2013 Forecast and 2008 Vendor Shares: The

Worldwide Web Analytics Applications 2009-2013 Forecast and 2008 Vendor Shares: The Online World Continues to Build

Product Type: Market Research Report
Published by: IDC
Published: July 2009
Product Code: R104-39799

Description

This IDC study provides the market sizing, vendor shares, and forecast for the worldwide Web analytics applications software market in 2008. Market trends and future market outlook and guidance to CRM software vendors are also included.

"In the current economic climate, the online channel presents a mechanism to scale customer outreach programs at a much lower cost than traditional marketing channels. However, an unstructured approach can also result in wasted time, effort, and money. Web analytics are key to ensuring the online initiative stays on target." — Mary Wardley, program vice president, CRM and Enterprise Applications Research

Table of Contents

Table of Contents
IDC Opinion

In This Study
Methodology
CRM Analytics Market Definition
Web Analytics Software Applications Market Definition
CRM Applications
Analytics Applications
Situation Overview
The Web Analytics Applications Market in 2008
Performance of Leading Vendors in 2008
Comments on Top 5 Vendors
Regions
Future Outlook
Forecast and Assumptions
End-User Buying Intentions
Social Media
Customer Profile
Worldwide Web Analytics Applications Forecast, 2009–2013
Assumptions
Market Context
Essential Guidance
Advice for Web Analytics Technology Vendors
Learn More
Related Research
Methodology
Historical Market Values and Exchange Rates
Synopsis
Table: Worldwide Web Analytics Software Applications Revenue by Vendor, 2006–2008 ($M)
Table: Worldwide Web Analytics Software Applications Revenue by Region, 2006–2008 ($M)
Table: Worldwide Web Analytics Software Applications Revenue, 2008–2013
Table: Key Forecast Assumptions for the Worldwide Web Analytics Applications Market, 2009–2013
Table: Worldwide Web Analytics Software Applications Revenue, 2005–2013: Comparison of December 2008 and July 2009 Forecasts ($M)
Table: Exchange Rates, 2003–2008 (%)
Figure: IDC's Business Analytics Taxonomy
Figure: Worldwide Web Analytics Software Applications Revenue Share by Region, 2008
Figure: Worldwide Web Analytics Software Applications Revenue, 2005–2013: Comparison of December 2008 and July 2009 Forecasts

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