The Midmarket Customer - Macquarie and PACNET: How Niche Is this Niche Market?

This IDC study examines the niche midmarket segment and how it is compared with the small and medium-sized business (SMB) and the large enterprise segments. This study also looks at the strategies that should be adopted by service providers (SPs) to capture this market segment effectively.

"Midmarket companies represent a large and often neglected opportunity for IT and communications services. They have unique IT and communications challenges and objectives as compared with the SMB group, and it is not merely about scaling down enterprise deployments to smaller shops. The ability to understand the midmarket environment and its business operations is the first step to get a foot at the door of these companies. SPs should identify and develop specific solutions that could meet the unique business process and specialized industry needs of these midmarket companies," says Zarina Jabbar, research manager, Asia/Pacific Communications Research, IDC Asia/Pacific.