Worldwide Dynamic Enterprise Publishing Software 2009-2013 Forecast and Analysis: Customer Correspondence, Transpromo, and Multichannel Publishing Drive Growth

This IDC study provides a bottom-up sizing of the dynamic enterprise publishing software market in 2008 and 2009-2013 forecast for this market. Historical and forecast revenue data are shown for the total worldwide market and by geographic region. This study also includes segmentations by industry vertical and by use case. It provides profiles of the leading vendors, and identifies the characteristics that vendors will need to be successful in the future.

"The dynamic enterprise publishing market grew at a robust rate of 8.3% in 2008, and we believe this market will continue to post strong growth over the next five years," said Melissa Webster, program vice president, Content and Digital Media Technologies at IDC. "Growth in this market is fueled by several key IT spending drivers, namely the desire to enhance customer loyalty, increase share of wallet, and grow product and service revenue; the need to reduce operational costs; and the need to ensure compliance."