2008 U.S. Consumer Online Behavior Survey Analysis - Part II: Mobile Internet Usage

This IDC study analyzes the results for mobile (i.e., wireless) Internet usage from the 2008 U.S. Consumer Online Behavior Survey. For the actual numbers that provided the basis for this analysis, see 2008 U.S. Consumer Online Behavior Survey Results: Part II: Mobile Internet Usage (IDC #219512, July 2009). This U.S. Consumer Online Behavior Survey is designed to provide a comprehensive overview of U.S. consumers' online activities. Results are based on a sample of n = 3,176 respondents, 13 years of age or older who frequently use the Internet, including quotas by gender, age group, ethnicity, region (as defined by the U.S. Census), and income. Out of this overall sample, mobile users were n = 1,013. Field time was December 6-20, 2008. Analysis was performed using MarketSight, a survey analysis software.

"The most remarkable development on the mobile Internet is how much consumers use mobile devices to enjoy entertainment, watch video, listen to music, and play games," said Karsten Weide, IDC's program director, Digital Media and Entertainment. "And we think this holds great opportunities for content providers and publishers."