Sizing Korea's Converged Opportunity: Industry Report

Sizing Korea's Converged Opportunity

Product Type: Market Research Report
Published by: IDC
Published: August 2009
Product Code: R104-39929

Description

This IDC Insight examines the extraordinarily low converged penetration of Korea's mobile market, and discusses newfound opportunities — if any — in the wake of regulators dropping the proprietary Wireless Internet Platform for Interoperability (WIPI) standard. The two models for calculating the potential of Korea's converged market are proposed and IDC's five-year converged forecast for the country is also included.

Table of Contents

Table of Contents
IDC Opinion
In This Insight
Situation Overview
Inherent Attributes
Chaebols and the Mobile World
The Regulator's Decisions and Influence
Korea's Unique Characteristics
Handset Prices
Operator Power
Vendor Order
User Preferences
Mobile Services Spending
Penetration of Converged Devices
Future Outlook
Factors in Korea's Converged Adoption
Portfolio Differences In and Outside Korea
Entry of Foreign Handset Makers into Korea
Converged Devices General Trends
Sizing the Market
Scenario 1: Korea Develops in Line with Global Trends
Scenario 2: Korean Makers Normalize Home Country Differences, with Limited Foreign Involvement
Conclusions
Essential Guidance
Learn More
Related Research
Table: Shipments of Top 5 Vendors in Korea Versus Rest of Asia/Pacific (Excluding Japan), 1Q09 (%)
Table: Mean Ranking of Mobile Phone Characteristics by Country
Table: Converged Penetration Rates for LG and Samsung, 2008 (%)
Table: Hypothetical Converged Shipments in Korea, 2008
Figure: Mobile Phone Average Selling Prices, 2008
Figure: Asia/Pacific (Excluding Japan) Mobile Service Monthly Average Revenue Per User by Country, 2Q08
Figure: Converged Devices as Percentage of Total Mobile Phones Shipped, 2008
Figure: Asia/Pacific (Excluding Japan) Converged Device Shipments and Penetration, 2004–2013
Figure: Global Converged Penetration and Gross Domestic Product Per Capita
Figure: Korea Converged Device Shipments and Penetration, 2008–2013

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