Market Analysis: 2009 Life Science Sales and Marketing IT Benchmark Guide: Industry

Market Analysis: 2009 Life Science Sales and Marketing IT Benchmark Guide

Product Type: Market Research Report
Published by: IDC
Published: August 2009
Product Code: R104-39957

Description

This Health Industry Insights report details IT spending expectations for 2009-2010 within the life science sales and marketing industry segment. Sales and marketing IT spend in the life sciences is expected to accelerate to a 7.9% growth rate during 2009.

Eric Newmark, research manager at Health Industry Insights, commented, "Securing face-to-face time with physicians, which was already challenging, has now become significantly more difficult for pharmaceutical sales. Regulations placing tight restrictions on promotional spend directed toward physicians are popping up in many states across the country at a very quick pace. Companies recognize they will soon need to shift their efforts for influencing physicians to different avenues, much of which will reside online. With most companies now experiencing double-digit increases in their online marketing spend, the pharmaceutical sales and marketing landscape is likely to look very different in a few years, with higher utilization of new technologies like social networking, or Web 2.0 platforms, and other emerging online mediums."

Table of Contents

Table of Contents
Health Industry Insights Opinion

In This Report
Brief Description of the Domain
Methodology
Situation Overview
Benchmark Analysis
Sales and Marketing Budget Analysis
Looking Back at 2008: Sales and Marketing IT Spend 2008 — Hardware, Software, and Services
Looking Ahead: Sales and Marketing Budgeted IT Spend 2009 — Hardware, Software, and Services
Overall Budgeted IT Spend
Budgeted Hardware Spend
Budgeted Software Spend
Budgeted IT Services Spend
Sales and Marketing Spend — Percentage of Corporate Revenue
Sales and Marketing Projects — Funding Sources
Sales and Marketing Technologies Analysis
Technology Importance
Budgeted Technology Spend for 2009
Expected Source of Purchase for 2009 Planned Technology Purchases
Essential Guidance
Actions to Consider
Learn More
Related Research
Synopsis
Table: Pharma and Biotech Sales and Marketing IT Spend, 2008
Table: Sales and Marketing Overall IT Spend by Company Size, 2009
Table: Sales and Marketing Overall IT Spend by Industry Segment, 2009
Table: Sales and Marketing Hardware Spend by Company Size, 2009
Table: Sales and Marketing Hardware Spend by Industry Segment, 2009
Table: Sales and Marketing Software Spend by Company Size, 2009
Table: Sales and Marketing Software Spend by Industry Segment, 2009
Table: Sales and Marketing IT Services Spend by Company Size, 2009
Table: Sales and Marketing IT Services Spend by Industry Segment, 2009
Table: Share of Corporate Revenue Spent on Sales and Marketing by Company Size, 2009
Table: Share of Corporate Revenue Spent on Sales and Marketing by Industry Segment, 2009
Table: Share of Sales and Marketing Projects Funded by Line of Business and Traditional IT by Company Size, 2009 (Mean %)
Table: Share of Sales and Marketing Projects Funded by Line of Business and Traditional IT by Industry Segment, 2009 (Mean %)
Table: Importance of IT Solutions to Sales and Marketing Success
Table: Planned IT Spending by IT Solution, 2009
Table: Planned Source of IT Solutions Purchase, 2009 (% of Respondents)

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