New Zealand Mobile Broadband - Cannibal or Complement to Fixed?: Industry Report

New Zealand Mobile Broadband - Cannibal or Complement to Fixed?

Product Type: Market Research Report
Published by: IDC
Published: August 2009
Product Code: R104-40018

Description

This IDC Insight focuses on the use of mobile broadband by consumers and considers the use of mobile broadband from a notebook computer or mininotebook using a USB third-generation (3G) device, embedded 3G hardware or PCMCIA card. This study is concerned with scenarios where mobile broadband entirely substitutes for fixed broadband and therefore does not cover the use of mobile data over a mobile handset or tethered to a PC as a modem.

Table of Contents

Table of Contents
IDC Opinion
In This Insight
Methodology
Situation Overview
New Zealand Mobile Market Today
International Experience: Mobile Broadband Trends in Western Europe and Australia
Mobile Broadband: The Experience in Western Europe
Data Rates
Pricing
Connection Setup
Flexibility Versus Performance
Mobile Broadband: The Australian Experience
Price Competition as a Key Driver of Australian Mobile Broadband Takeup
Mobile and Fixed Broadband in New Zealand
Drivers
Barriers
Drivers
Mobile Broadband Pricing Declining to Lower than Fixed Broadband
Increase in Number of Consumers Buying Portable PCs
Access to Mobile Broadband in Underserved Regions
Significant Improvement in Mobile Network Performance
Barriers
Group Usage of Broadband
Full Service Bundling and Convergence Trends
Psychology of Free Local Calling - Part of Broadband Bundle
Continued Investment and Expansion in Fixed Broadband Capability
Growth in Streaming Media and Video On-Demand Usage
Femtocell Technology Promotes Mobile and Fixed Network Convergence
Femtocell Technology Drives Network Convergence
Future Outlook
Scenario 1: Conditions Optimal for Substitution
Scenario 2: Inhibiting for Substitution
Scenario 3: Mobile Is a Complement to Fixed
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Related Research
Table: New Zealand - Analysis of How Operators and Resellers React to Mobile Broadband Pricing Question
Table: New Zealand Fixed Broadband - Peak Download Speeds
Table: Mobile Broadband Speeds - Advertised Averages
Table: New Zealand: Total Number of Households by Demographic
Table: New Zealand: One-Person and MultiPerson (Nonfamily) Households by Income
Table: New Zealand: Addressable Market for Full Fixed-to-Mobile Substitution
Figure: New Zealand Retail Telecommunications Market: Revenue Forecast 2009–2013
Figure: New Zealand Mobile Revenues by Technology: Forecast 2008–2013
Figure: New Zealand Capital Expenditure by Carriers on Network Equipment: Forecast 2007–2013
Figure: Access Speeds in Excess of 0.5Mpbs Do Not Greatly Improve Users' Experience of the Most Popular Internet Applications
Figure: Western Europe Mobile Content Revenues: Forecast 2008–2013
Figure: The Advantages of Mobile Broadband and Fixed-Line Broadband Are Distinct and Complementary
Figure: Mobile Broadband Customer Profiles Vary Widely, but there Are More Incremental than Substitutional Subscriptions
Figure: Western European Household Broadband Penetration: Percentage of Mobile-Only Households: Forecast 2007–2013
Figure: Australia Pricing: Fixed Versus Mobile Broadband
Figure: Australian Consumer Broadband Revenues and Connections by Technology: Forecast 2007–2012
Figure: New Zealand Pricing: Fixed Versus Mobile Broadband
Figure: New Zealand PC Market - Number of Units Shipped by Form Factor: 2001–2013
Figure: Top 3 Reasons that Would Cause a Customer to Switch Wireless Service Provider in the Future

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