U.S. Digital Cable and Telco TV Video on Demand 2009-2013 Forecast: The Real

U.S. Digital Cable and Telco TV Video on Demand 2009-2013 Forecast: The Real Competition to Online Video

Product Type: Market Research Report
Published by: IDC
Published: September 2009
Product Code: R104-40131

Description

This IDC study offers a forecast of the U.S. video on demand market. This forecast focuses on revenue derived from paid digital cable and telco TV video on demand (VOD) usage in the United States. It also includes VOD-enabled households and penetration of VOD into total U.S. households. This forecast does not include advertising revenue from free content available through VOD.

"Video on demand has yet not quite lived up to the initial hype of putting an end to the video rental business, but IDC believes that VOD has been a notable value-add and revenue driver for cable and telco TV providers. Moving forward, service providers face challenges as online video continues to gain momentum and offers content that many VOD deployments have yet to deliver." — Elizabeth Curtis, associate research analyst, Consumer Markets: Video

Table of Contents

Table of Contents
IDC Opinion

In This Study
Methodology
Historical Market Values and Exchange Rates
Situation Overview
Market Update
Video on Demand Business Models
Survey Data on Video on Demand Usage
Future Outlook
Forecast and Assumptions
Market Context
Essential Guidance
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Related Research
Synopsis
Table: U.S. Digital Cable and Telco TV Video on Demand Subscribers, 2004–2013 (M)
Table: U.S. Digital Cable and Telco TV Video on Demand Penetration into Total U.S. Households, 2004–2013 (M)
Table: U.S. Video on Demand Revenue, 2004–2013 ($M)
Table: Key Forecast Assumptions for the U.S. Digital Cable and Telco Video on Demand Market, 2009–2013
Table: U.S. Video on Demand Revenue, 2004–2013: Comparison of September 2006 and September 2009 Forecasts ($M)
Figure: Video on Demand Usage
Figure: Frequency with Which Video on Demand Is Watched
Figure: Types of Video on Demand Content Watched
Figure: Feelings Regarding Video on Demand Movie Selection
Figure: Frequency with Which Pay Movies Are Watched
Figure: U.S. Video on Demand Subscribers, 2004–2013: Comparison of September 2006 and September 2009 Forecasts
Figure: U.S. Video on Demand Revenue, 2004–2013: Comparison of September 2006 and September 2009 Forecasts

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