Examining SMB and Telecommunications Priorities and Spending: 2009 Canadian Business

Examining SMB and Telecommunications Priorities and Spending: 2009 Canadian Business Telecom Survey Results

Product Type: Market Research Report
Published by: IDC
Published: September 2009
Product Code: R104-40287

Description

This IDC study explores the results of a survey of Canadian small and medium-sized businesses (SMBs) with 1-499 employees on their telecom services buying behaviour, as well as a sizing of the telecom SMB market in Canada over the next five years. This study offers insight and analysis for providers looking to optimize their marketing and sales efforts in this space.

"The telecom services market in the Canadian SMB sector continues to offer up opportunity even while economic factors impede growth in some areas. To capitalize on growth, both telecommunications providers and IT vendors need to apply appropriate sales and marketing strategies guided by this research," said Paul Edwards, director, SMB and Channel Strategies Research.

Table of Contents

Table of Contents
IDC Opinion

In This Study
Methodology
Situation Overview
SMB Telecom Spending Overview
Local and Long Distance Voice, VoIP, and Wireless
Local and Long Distance Voice Services Spending Declining in 2009
VoIP Continues to Make Inroads
Wireless Spending Among Canadian SMBs Guarded
Internet, Data Communications, and Conferencing Services
Internet and Data Communications Still Provide Surprises
SMB Video-, Web, and Audioconferencing Shining in Dark Times
Future Outlook
SMB Wireline Voice Spending Continuing Its Decline, with VoIP the Only Growth Segment
Wireless Building on Its Market Size
Essential Guidance
SMB Market Opportunity Narrows, Requiring Focused Attention on Growth
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Related Research
Synopsis
Figure: Monthly Spend Distribution on Telecommunications by Company Size
Figure: Expected Change in Annual Telecommunications Spending from 2008 to 2009 by Company Size
Figure: Canadian SMB Expectations for Negative Spending Impact in 2009 Due to Concern over Economic Climate
Figure: Primary Telephony System by Company Size
Figure: Canadian SMB Long Distance Spending Trend by Company Size
Figure: Canadian SMB Local Services Spending Trend by Company Size
Figure: Usage of VoIP Telephony Systems by Company Size
Figure: Timing of Migration to IP Phone Systems by Company Size
Figure: IP Phone Managed by an External Provider by Company Size
Figure: Preferred Form of IP Phone System by Company Size
Figure: Wireless Service Spending Budget by Service Type and Company Size
Figure: Canadian SMB Usage of Wireless Alone for Voice Communication
Figure: Canadian SMB Wireless Mobile Service Spending Trend by Company Size
Figure: Wireless Device Usage by Company Size
Figure: Canadian SMB Internet Usage by Size Segment
Figure: Canadian SMB Internet Services Spending Trend by Company Size
Figure: Technology Used to Access the Internet by Company Size
Figure: Canadian SMB Data Communications Spending Trend by Company Size
Figure: Usage of Video, Web, and Voice Services to Help Reduce Costs by Company Size
Figure: Status of Videoconferencing Usage by Company Size
Figure: Videoconferencing Usage by Technology Type and Company Size
Figure: Status of Web Conferencing Usage by Company Size
Figure: Status of Audioconferencing Usage by Company Size
Figure: Canadian Small Business Wireline Voice, Wireless, Internet, and Data Spending, 2009–2013
Figure: Canadian Medium-Sized Business Wireline Voice, Wireless, Internet, and Data Spending, 2009–2013
Figure: Canadian Small Business Voice Spending, 2009–2013
Figure: Canadian Medium-Sized Business Voice Spending, 2009–2013

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