The New Europe: Marketing Opportunities in the Enlarged EU

• Get a detailed picture of the enlarged European community and how this will impact consumer markets
• Pinpoint growth sectors and trends and identify factors driving change
• Use five-year forecasts to assess how the market is predicted to develop

1. EXECUTIVE SUMMARY

1.1 Demand Factors

Summary 1 SWOT Analysis of EU-8 and Newly Acceded Countries 2006

1.2 Consumer Market Trends

Chart 1 Sales by Market in New Europe and Newly Acceded Countries 2001/2006

1.3 Company Developments

1.4 Retail Developments

1.5 Outlook

Chart 2 Forecast Sales by Market in the New Europe and Newly Acceded Countries 2006/2011

2. Introduction and Overview

2.1 Definitions

2.2 Historical Development of the EU

Summary 2 Historical Development of the EU 1951-2007

2.3 EU Goals and Entry Criteria

2.4 Entry to the Euro-Zone

3. Socioeconomic Drivers

3.1 Economic Indicators

Table 1 GDP Growth in the EU 2000-2005

Chart 3 Total GDP in the EU-8 and Newly Acceded Countries 2005

Chart 4 Per Capita GDP in the EU-8 and Newly Acceded Countries 2005

Chart 5 Inflation Rate 2005

Chart 6 General Government Budget Surplus/Deficit as a % of GDP 2005

3.2 Income and Expenditure

Table 2 Per Capita Disposable Income in the EU 2000-2005

Table 3 Total Consumer Expenditure in the EU 2000-2005

3.3 Demographic Factors

Table 4 EU Populations 2000-2005

3.4 Migration

Chart 7 Net Migration in the EU 2005

3.5 Trade and Agriculture

4. Consumer Market Opportunities

4.1 Packaged Foods

Table 5 Sales of Packaged Foods by Country Group 2001/2006

Table 6 Sales of Packaged Food by Country 2001/2006

4.2 Alcoholic Drinks

Table 7 Sales of Alcoholic Drinks by Country Group 2001/2006

Table 8 Sales of Alcoholic Drinks by Country 2001/2006

4.3 Soft Drinks

Table 9 Sales of Soft Drinks by Country Group 2001/2006

Table 10 Sales of Soft Drinks by Country 2001/2006

4.4 Cosmetics and Toiletries

Table 11 Sales of Cosmetics and Toiletries by Country Group 2001/2006

Table 12 Sales of Cosmetics and Toiletries by Country 2001/2006

4.5 OTC Products

Table 13 Sales of OTC Products by Country Group 2001/2006

Table 14 Sales of OTC Products by Country 2001/2006

4.6 Consumer Foodservice

Table 15 Sales of Consumer Foodservice by Country Group 2001/2006

Table 16 Sales of Consumer Foodservice by Country 2001/2006

5. Company Developments

5.1 Packaged Food Companies

Table 17 Packaged Food: Shares of Key International Players in Selected Markets 2005

5.2 Cosmetics and Toiletries Companies

Table 18 Cosmetics and Toiletries: Shares of Key International Players in Selected Markets 2005

5.3 OTC Companies

Table 19 OTC: Shares of Key International Players in Selected Markets 2005

6. Retailing Developments

6.1 Food Retailing Trends

Chart 8 Food Sales by Channel in the Old Europe 2005

Chart 9 Food Sales by Channel in the New Europe 2005

Chart 10 Food Sales by Channel in the Newly Acceded Countries 2005

6.2 Non-food Retailing Trends

6.3 Retailer Developments

Table 20 Retailers’ Market Shares in Selected Markets 2005

Table 21 Grocery Retailers’ Market Shares in Selected Markets 2005

Summary 3 Tesco: Development in Selected EU-8 Markets 2005

6.4 Private Label Trends

6.5 Trends in Internet Retailing

Table 22 Number of Internet Users by Country 2000-2005

7. Market Snapshots

7.1 Czech Republic

Summary 4 Czech Republic: Key Facts 2007

Table 23 Czech Republic: Economic Indicators 2000-2005

Chart 11 Czech Republic: Sales in Selected Markets 2001/2006

7.2 Estonia

Summary 5 Estonia: Key Facts

Table 24 Estonia: Economic Indicators 2000-2005

Chart 12 Estonia: Sales in Selected Markets 2001/2006

7.3 Hungary

Summary 6 Hungary: Key Facts

Table 25 Hungary: Economic Indicators 2000-2005

Chart 13 Hungary: Sales in Selected Markets 2001/2006

7.4 Latvia

Summary 7 Latvia: Key Facts

Table 26 Latvia: Economic Indicators 2000-2005

Chart 14 Latvia: Sales in Selected Markets 2001/2006

7.5 Lithuania

Summary 8 Lithuania: Key Facts

Table 27 Lithuania: Economic Indicators 2000-2005

Chart 15 Lithuania: Sales in Selected Markets 2001/2006

7.6 Poland

Summary 9 Poland: Key Facts

Table 28 Poland: Economic Indicators 2000-2005

Chart 16 Poland: Sales in Selected Markets 2001/2006

7.7 Slovakia

Summary 10 Slovakia: Key Facts

Table 29 Slovakia: Economic Indicators 2000-2005

Chart 17 Slovakia: Sales in Selected Markets 2001/2006

7.8 Slovenia

Summary 11 Slovenia: Key Facts

Table 30 Slovenia: Economic Indicators 2000-2005

Chart 18 Slovenia: Sales in Selected Markets 2001/2006

8. Future Outlook

8.1 Future Enlargement of the EU

Summary 12 Potential EU Enlargement

8.2 Economic Outlook

Table 31 Forecast GDP Growth in EU-8 and Newly Acceded Countries 2006-2010

8.3 Retail Outlook

8.4 Market Trends and Forecasts

Table 32 Forecast Sales of Selected Markets in the New Europe and Newly Acceded Countries 2006-2011

8.5 Sector Forecasts

Table 33 Forecast Shares of Packaged Foods by Country Group 2001/2006/2011

Table 34 Forecast Sales of Packaged Foods by Country 2006-2011

Table 35 Forecast Shares of Alcoholic Drinks by Country Group 2001/2006/2011

Table 36 Forecast Sales of Alcoholic Drinks 2006-2011

Table 37 Forecast Shares of Soft Drinks by Country Group 2001/2006/2011

Table 38 Forecast Sales of Soft Drinks 2006-2011

Table 39 Forecast Shares of Cosmetics and Toiletries by Country Group 2001/2006/2011

Table 40 Forecast Sales of Cosmetics and Toiletries by Country 2006-2011

Table 41 Forecast Shares of OTC Products by Country Group 2001/2006/2011

Table 42 Forecast Sales of OTC Products by Country 2006-2011