Product Type: Market Research Report
Published by: Euromonitor International
Published: October 2008
Product Code: R136-20563Description Euromonitor International's Laundry Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.
Product coverage: laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?- Get a detailed picture of the laundry care industry ;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands ;
- Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.Table of Contents - HOUSEHOLD CARE IN NORWAY
- Executive Summary
- High Quality Products and Innovation Impetus for Growth
- Finish Back in the Market With A Vengeance
- Incredible Dominance by Lilleborg As
- Supermarkets/hypermarkets and Discounters Dominate
- Dynamic Growth in the Forecast Period
- Increase in Domestic Spending Power in Norway
- Lilleborg As Remains Firmly at the Top, Despite Strong Competition
- Private Label Products Appear More Professional
- Summary 1 Key Private Label Product Ranges in Norway
- Consumers Reluctant To Try Different Products
- Household Care - Only What Is Necessary
- Market Indicators
- Table 1 Households 2002-2007
- Market Data
- Table 2 Sales of Household Care by Sector: Value 2002-2007
- Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
- Table 4 Household Care Company Shares 2003-2007
- Table 5 Household Care Brand Shares 2004-2007
- Table 6 Penetration of Private Label by Sector 2003-2007
- Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
- Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
- Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
- Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
- Definitions
- Sources
- Summary 2 Research Sources
- LOCAL COMPANY PROFILES - NORWAY
- Jensen & Co As
- Strategic Direction
- Key Facts
- Summary 3 Jensen & Co AS: Key Facts
- Summary 4 Jensen & Co AS: Operational Indicators
- Company Background
- Production
- Competitive Positioning
- Summary 5 Jensen & Co AS: Competitive Position 2007
- Kirk As
- Strategic Direction
- Key Facts
- Summary 6 Kirk AS: Key Facts
- Summary 7 Kirk AS: Operational Indicators
- Company Background
- Production
- Competitive Positioning
- Summary 8 Kirk AS: Competitive Position 2007
- Krefting & Co As
- Strategic Direction
- Key Facts
- Summary 9 Krefting & Co AS: Key Facts
- Summary 10 Krefting & Co AS: Operational Indicators
- Company Background
- Production
- Summary 11 Krefting & Co AS: Production Statistics 2007
- Competitive Positioning
- Summary 12 Krefting & Co AS: Competitive Position 2007
- Lilleborg As
- Strategic Direction
- Key Facts
- Summary 13 Lilleborg AS: Key Facts
- Summary 14 Lilleborg AS: Operational Indicators
- Company Background
- Production
- Summary 15 Lilleborg AS: Production Statistics 2007
- Competitive Positioning
- Summary 16 Lilleborg AS: Competitive Position 2007
- Midelfart Sonesson As
- Strategic Direction
- Key Facts
- Summary 17 Midelfart Sonesson AS: Key Facts
- Summary 18 Midelfart Sonesson AS: Operational Indicators
- Company Background
- Production
- Competitive Positioning
- Summary 19 Midelfart Sonesson AS: Competitive Position 2007
- LAUNDRY CARE IN NORWAY
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Indicators
- Table 11 Household Penetration of Washing Machines 2002-2007
- Sector Data
- Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
- Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
- Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
- Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
- Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
- Table 17 Sales of Laundry Aids by Type: Value 2002-2007
- Table 18 Sales of Laundry Aids by Type: % Value Growth 2002-2007
- Table 19 Laundry Care Company Shares 2003-2007
- Table 20 Laundry Care Brand Shares 2004-2007
- Table 21 Laundry Detergents Company Shares 2003-2007
- Table 22 Laundry Detergents Brand Shares 2004-2007
- Table 23 Laundry Aids Company Shares 2003-2007
- Table 24 Laundry Aids Brand Shares 2004-2007
- Table 25 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
- Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012
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