Product Type: Market Research Report
Published by: Euromonitor International
Published: October 2008
Product Code: R136-20656Description Euromonitor International's Polishes in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.
Product coverage: shoe polish, floor polish, furniture polish, metal polish.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?- Get a detailed picture of the polishes industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands ;
- Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.Table of Contents - HOUSEHOLD CARE IN VIETNAM
- Executive Summary
- Growth Flourished With Rapid Penetration Into Rural Areas
- Toilet Care Products Retains the Highest Growth While Chlorine Bleach Suffers
- Local Players Continue To Grow Domestic Brands
- Modern Distribution Channels Grow in Strength
- A Stronger Outlook on the Horizon
- Key Trends and Developments
- Overall Growth Boosted by Increasing Health and Hygiene Awareness
- Product Differentiation Emerged As A Competitive Tool
- Modern Distribution Channels Strengthen Their Presence
- Domestic Brand Building Activities Posed A Threat To International Players
- Economic and Convenient Formats Appeal More To Consumers
- Market Indicators
- Table 1 Households 2002-2007
- Market Data
- Table 2 Sales of Household Care by Sector: Value 2002-2007
- Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
- Table 4 Household Care Company Shares 2003-2007
- Table 5 Household Care Brand Shares 2004-2007
- Table 6 Sales of Household Care by Distribution Format: % Analysis 2002-2007
- Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
- Table 8 Forecast Sales of Household Care by Sector: Value 2007-2012
- Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
- Definitions
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - VIETNAM
- Amg Vietnam Co Ltd
- Strategic Direction
- Key Facts
- Summary 2 AMG Vietnam Co Ltd: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 3 AMG Vietnam Co Ltd: Competitive Position 2007
- Daso-dacco Co
- Strategic Direction
- Key Facts
- Summary 4 Daso-Dacco Co: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 5 Daso-Dacco Co: Competitive Position 2007
- My Hao Cosmetics Co Ltd
- Strategic Direction
- Key Facts
- Summary 6 My Hao Cosmetics: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 7 My Hao Cosmetics: Competitive Position 2007
- Rang Dong Cosmetics
- Strategic Direction
- Key Facts
- Summary 8 Rang Dong Cosmetics: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 9 Rang Dong Cosmetics: Competitive Position 2007
- Vico Ltd Co
- Strategic Direction
- Key Facts
- Summary 10 Vico Ltd Co: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 11 Vico Ltd Co: Competitive Position 2007
- POLISHES IN VIETNAM
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 10 Sales of Polishes by Subsector: Value 2002-2007
- Table 11 Sales of Polishes by Subsector: % Value Growth 2002-2007
- Table 12 Polishes Company Shares 2003-2007
- Table 13 Polishes Brand Shares 2004-2007
- Table 14 Forecast Sales of Polishes by Subsector: Value 2007-2012
- Table 15 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012
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