Product Type: Market Research Report
Published by: Euromonitor International
Published: October 2008
Product Code: R136-20668Description Euromonitor International's Surface Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.
Product coverage: multi-purpose cleaners, oven cleaners, window/glass cleaners, kitchen cleaners, floor cleaners, bathroom cleaners, descalers, drain openers, scouring agents, household antiseptics, wipes.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?- Get a detailed picture of the surface care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.Table of Contents - HOUSEHOLD CARE IN AUSTRALIA
- Executive Summary
- Strong Economy Drives Growth of Premium Products
- Multi-functionality Is in Greater Demand
- Little Share Movement in A Highly Competitive Environment
- Supermarkets/hypermarkets Increases Its Share, But Not Through Private Label
- Laundry Care To Dampen Growth in Household Care
- Key Trends and Developments
- Long Term Legacy of Drought
- Consumer Expectations Heightened in the Current Economic Climate
- Natural Ingredients, the New Trend in Product Innovation
- New Technology Slow To Gain Consumer Adoption
- Private Label Begins To Plateau, Despite Premiumisation
- Market Indicators
- Table 1 Households 2002-2007
- Market Data
- Table 2 Sales of Household Care by Sector: Value 2002-2007
- Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
- Table 4 Household Care Company Shares 2003-2007
- Table 5 Household Care Brand Shares 2004-2007
- Table 6 Penetration of Private Label by Sector 2003-2007
- Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
- Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
- Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
- Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
- Definitions
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - AUSTRALIA
- Nature's Organics Pty Ltd
- Strategic Direction
- Key Facts
- Summary 2 Nature’s Organics Pty Ltd: Key Facts
- Company Background
- Production
- Summary 3 Nature’s Organics Pty Ltd: Production Statistics 2007
- Competitive Positioning
- Summary 4 Nature’s Organics Pty Ltd: Competitive Position 2007
- Ozkleen Asia Pacific Pty Ltd
- Strategic Direction
- Key Facts
- Summary 5 OzKleen Asia Pacific Pty Ltd: Key Facts
- Company Background
- Production
- Summary 6 OzKleen Asia Pacific Pty Ltd: Production Statistics 2007
- Competitive Positioning
- Summary 7 OzKleen Asia Pacific Pty Ltd: Competitive Position 2007
- Pascoe's Pty Ltd
- Strategic Direction
- Key Facts
- Summary 8 Pascoe’s Pty Ltd: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 9 Pascoe’s Pty Ltd: Competitive Position 2007
- Pental Products Pty Ltd
- Strategic Direction
- Key Facts
- Summary 10 Pental Products Pty Ltd: Key Facts
- Company Background
- Production
- Summary 11 Pental Products Pty Ltd: Production Statistics 2007
- Competitive Positioning
- Summary 12 Pental Products Pty Ltd: Competitive Position 2007
- Steric Pty Ltd
- Strategic Direction
- Key Facts
- Summary 13 Steric Pty Ltd: Key Facts
- Company Background
- Production
- Summary 14 Steric Pty Ltd: Production Statistics 2007
- Competitive Positioning
- SURFACE CARE IN AUSTRALIA
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 11 Sales of Surface Care by Subsector: Value 2002-2007
- Table 12 Sales of Surface Care by Subsector: % Value Growth 2002-2007
- Table 13 Sales of Wipes by Type: Value 2002-2007
- Table 14 Sales of Wipes by Type: % Value Growth 2002-2007
- Table 15 Surface Care Company Shares 2003-2007
- Table 16 Surface Care Brand Shares 2004-2007
- Table 17 Wipes Company Shares 2003-2007
- Table 18 Wipes Brand Shares 2004-2007
- Table 19 Forecast Sales of Surface Care by Subsector: Value 2007-2012
- Table 20 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012
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