Product Type: Market Research Report
Published by: Euromonitor International
Published: August 2009
Product Code: R136-24093Description Euromonitor International's Air Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2012 illustrate how the market is set to change.
Product Coveerage includes: air care
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report? - Get a detailed picture of the air care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.Table of Contents - Air Care in Germany
- Euromonitor International
- August 2009
- List of Contents and Tables
- Executive Summary
- Ambiguous Performance of Household Care in Germany in 2008
- Design and Environmentally-friendly Products Are Key To Consumers
- Multinationals Lead, Private Label Follows
- Supermarkets/hypermarkets Leads Distribution
- Further Development Predicted
- Key Trends and Developments
- Growing Importance of Environmentally-friendly Products
- Consumption Follows Demographic Trends
- Consumer Preference for Decorative Elements and Pleasant Fragrances
- Germans Look for Convenient and Effective Products
- Multinational Companies Lead, Private Label Follows
- Market Indicators
- Table 1 Households 2003-2008
- Market Data
- Table 2 Sales of Household Care by Sector: Value 2003-2008
- Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
- Table 4 Household Care Company Shares 2004-2008
- Table 5 Household Care Brand Shares 2005-2008
- Table 6 Penetration of Private Label by Sector 2003-2008
- Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
- Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
- Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
- Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
- Definitions
- Summary 1 Research Sources
- Burnus GmbH
- Strategic Direction
- Key Facts
- Summary 2 Burnus GmbH: Key Facts
- Company Background
- Production
- Summary 3 Burnus GmbH: Production Statistics 2008
- Competitive Positioning
- Summary 4 Burnus GmbH: Competitive Position 2008
- Fit GmbH
- Strategic Direction
- Key Facts
- Summary 5 Fit GmbH: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 6 Fit GmbH: Competitive Position 2008
- Jeyes Deutschland GmbH
- Strategic Direction
- Key Facts
- Summary 7 Jeyes Deutschland GmbH: Key Facts
- Summary 8 Jeyes Deutschland GmbH: Operational Indicators
- Company Background
- Production
- Competitive Positioning
- Summary 9 Jeyes Deutschland GmbH: Competitive Position 2008
- Johnson Wax GmbH
- Strategic Direction
- Key Facts
- Summary 10 Johnson Wax GmbH: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 11 Johnson Wax GmbH: Competitive Position 2008
- Procter & Gamble GmbH
- Strategic Direction
- Key Facts
- Summary 12 Procter & Gamble GmbH: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 13 Procter & Gamble GmbH: Competitive Position 2008
- Reckitt Benckiser Deutschland GmbH
- Strategic Direction
- Key Facts
- Summary 14 Reckitt Benckiser Deutschland GmbH: Key Facts
- Company Background
- Production
- Summary 15 Reckitt Benckiser Deutschland GmbH: Production Statistics 2007
- Competitive Positioning
- Summary 16 Reckitt Benckiser Deutschland GmbH: Competitive Position 2008
- Unilever Deutschland GmbH
- Strategic Direction
- Key Facts
- Summary 17 Unilever Deutschland GmbH: Key Facts
- Company Background
- Production
- Summary 18 Unilever Deutschland GmbH: Production Statistics 2008
- Competitive Positioning
- Summary 19 Unilever Deutschland GmbH: Competitive Position 2008
- Werner & Mertz GmbH
- Strategic Direction
- Key Facts
- Summary 20 Werner & Mertz GmbH: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 21 Werner & Mertz GmbH: Competitive Position 2008
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Candles
- Sector Data
- Table 11 Sales of Air Care by Subsector: Value 2003-2008
- Table 12 Sales of Air Care by Subsector: % Value Growth 2003-2008
- Table 13 Air Care Fragrances Rankings by Value 2006-2008
- Table 14 Air Care Company Shares 2004-2008
- Table 15 Air Care Brand Shares 2005-2008
- Table 16 Forecast Sales of Air Care by Subsector: Value 2008-2013
- Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2008-2013
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