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Laundry Care in Colombia

Product Type: Market Research Report
Published by: Euromonitor International
Published: August 2009
Product Code: R136-24638
Description
Euromonitor International's Laundry Care in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product Coveerage: laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the laundry care industry ;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning
Table of Contents
Laundry Care in Colombia
Euromonitor International
August 2009
List of Contents and Tables
Executive Summary
Household Care Products Take the Foot Off the Pedal
A Tale of Two Brands
Independent Small Grocers Makes Incremental Gains
Household Care Outlook Remains Cautious
Key Trends and Developments
Private Label Expansion
Fab and Ajax Acquisitions Rejected
Bar Detergent Consumption Remains Healthy
Market Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Appendix
Definitions
Summary 1 Research Sources
Azul K SA
Strategic Direction
Key Facts
Summary 2 Azul K SA: Key Facts
Summary 3 Azul K SA: Operational Indicators
Company Background
Production
Summary 4 Azul K SA: Production Statistics 2008
Competitive Positioning
Summary 5 Azul K SA: Competitive Position 2008
Beisbol De Colombia SCA
Strategic Direction
Key Facts
Summary 6 Beisbol de Colombia SCA: Key Facts
Summary 7 Beisbol de Colombia SCA: Operational Indicators
Company Background
Production
Summary 8 Beisbol de Colombia SCA: Production Statistics 2007
Competitive Positioning
Summary 9 Summary Beisbol de Colombia SCA: Competitive Position 2008
Brinsa SA
Strategic Direction
Key Facts
Summary 10 Brinsa SA: Key Facts
Summary 11 Brinsa SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Brinsa SA: Competitive Position 2008
Casa Luker SA
Strategic Direction
Key Facts
Summary 13 Casa Luker SA: Key Facts
Summary 14 Casa Luker SA: Operational Indicators
Company Background
Production
Summary 15 Casa Luker SA: Production Statistics 2007
Competitive Positioning
Summary 16 Casa Luker SA: Competitive Position 2008
Detergentes SA
Strategic Direction
Key Facts
Summary 17 Detergentes SA: Key Facts
Summary 18 Detergentes SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Summary Detergentes SA: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 11 Household Penetration of Washing Machines 2003-2008
Sector Data
Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 16 Sales of Laundry Aids by Type: Value 2003-2008
Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 19 Laundry Care Company Shares 2004-2008
Table 20 Laundry Care Brand Shares 2005-2008
Table 21 Laundry Detergents Company Shares 2004-2008
Table 22 Laundry Detergents Brand Shares 2005-2008
Table 23 Laundry Aids Company Shares 2004-2008
Table 24 Laundry Aids Brand Shares 2005-2008
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013
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