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Laundry Care in Morocco

Product Type: Market Research Report
Published by: Euromonitor International
Published: September 2009
Product Code: R136-25202
Description
Euromonitor International's Laundry Care in morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the laundry care industry ;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning
Table of Contents
Laundry Care in Morocco
Euromonitor International
September 2009
List of Contents and Tables
Executive Summary
Growth of Household Care Remains Driven by Laundry Detergents
Increased Sophistication Creates Demand for Premium Products
International Players Continue To Lead the Way
Independent Small Grocers Remains the First Point of Sale
Dynamic Forecast Growth As Purchasing Power Increases
Key Trends and Developments
Modern Lifestyles Open New Growth Opportunities
Global Players Continue To Shape Household Care in Morocco
Modern Retailers on the Increase
Advertising Is Key
Market Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Chimitechnic Maroc
Strategic Direction
Key Facts
Summary 2 Chimitechnic Maroc: Key Facts
Company Background
Production
Summary 3 Chimitechnic Maroc: Production Statistics 2009
Competitive Positioning
Summary 4 Chimitechnic Maroc: Competitive Position 2008
Distra SA
Strategic Direction
Key Facts
Summary 5 Distra SA: Key Facts
Company Background
Competitive Positioning
Summary 6 Distra SA: Competitive Position 2008
Lesieur Cristal
Strategic Direction
Key Facts
Summary 7 Lesieur Cristal: Key Facts
Summary 8 Lesieur Cristal: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Lesieur Cristal: Competitive Position 2008
Marchime Maroc
Marchime Maroc
Strategic Direction
Key Facts
Summary 10 Marchime Maroc: Key Facts
Summary 11 Marchime Maroc: Operational Indicators
Company Background
Production
Summary 12 Marchime Maroc: Production Statistics 2008
Competitive Positioning
Summary 13 Marchime Maroc: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 11 Household Penetration of Washing Machines 2003-2008
Sector Data
Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 16 Sales of Laundry Aids by Type: Value 2003-2008
Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 18 Sales of Laundry Aids by Type: Value 2003-2008
Table 19 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 20 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 21 Laundry Care Company Shares 2004-2008
Table 22 Laundry Care Brand Shares 2005-2008
Table 23 Laundry Detergents Company Shares 2004-2008
Table 24 Laundry Detergents Brand Shares 2005-2008
Table 25 Laundry Aids Company Shares 2004-2008
Table 26 Laundry Aids Brand Shares 2005-2008
Table 27 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 28 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013
Ordering and More Information
Price and Delivery Options


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