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Laundry Care in Norway

Product Type: Market Research Report
Published by: Euromonitor International
Published: September 2009
Product Code: R136-25203
Description
Euromonitor International's Laundry Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the laundry care industry ;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning
Table of Contents
Laundry Care in Norway
Euromonitor International
September 2009
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 1 Household Penetration of Washing Machines 2003-2008
Sector Data
Table 2 Sales of Laundry Care by Subsector: Value 2003-2008
Table 3 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 4 Sales of Laundry Detergents by Type: Value 2003-2008
Table 5 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 6 Sales of Laundry Aids by Type: Value 2003-2008
Table 7 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 9 Laundry Care Company Shares 2004-2008
Table 10 Laundry Care Brand Shares 2005-2008
Table 11 Laundry Detergents Company Shares 2004-2008
Table 12 Laundry Detergents Brand Shares 2005-2008
Table 13 Laundry Aids Company Shares 2004-2008
Table 14 Laundry Aids Brand Shares 2005-2008
Table 15 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 16 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013
Bonaventura Sales As
Strategic Direction
Key Facts
Summary 1 Bonaventura Sales AS: Key Facts
Summary 2 Bonaventura Sales AS: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Bonaventura Sales AS: Competitive Position 2008
Jensen & Co As
Strategic Direction
Key Facts
Summary 4 Jensen & Co AS: Key Facts
Summary 5 Jensen & Co AS: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Jensen & Co AS: Competitive Position 2008
Krefting & Co As
Strategic Direction
Key Facts
Summary 7 Krefting & Co AS: Key Facts
Summary 8 Krefting & Co AS: Operational Indicators
Company Background
Production
Summary 9 Krefting & Co AS: Production Statistics 2007
Competitive Positioning
Summary 10 Krefting & Co AS: Competitive Position 2008
Lilleborg As
Strategic Direction
Key Facts
Summary 11 Lilleborg AS: Key Facts
Summary 12 Lilleborg AS: Operational Indicators
Company Background
Production
Summary 13 Lilleborg AS: Production Statistics 2008
Competitive Positioning
Summary 14 Lilleborg AS: Competitive Position 2008
Midelfart Sonesson As
Strategic Direction
Key Facts
Summary 15 Midelfart Sonesson AS: Key Facts
Summary 16 Midelfart Sonesson AS: Operational Indicators
Company Background
Competitive Positioning
Summary 17 Midelfart Sonesson AS: Competitive Position 2008
Executive Summary
Healthy Growth During 2008
Quality Products and Environment on the Agenda
Lilleborg As Retains Leadership Position
Grocery Channels Dominate
Positivity Despite Economic Slowdown
Key Trends and Developments
Environmentally Friendly Products Important
Efficiency, Simplicity and National Innovations
Consumers Encouraged To Reflect on the Environment
Norwegians Spend Little Time Cleaning
Private Label Increasing in Importance
Summary 18 Key Private Label Product Ranges in Norway
Market Indicators
Table 17 Households 2003-2008
Market Data
Table 18 Sales of Household Care by Sector: Value 2003-2008
Table 19 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 20 Household Care Company Shares 2004-2008
Table 21 Household Care Brand Shares 2005-2008
Table 22 Penetration of Private Label by Sector 2003-2008
Table 23 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 24 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 25 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 26 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 19 Research Sources
Ordering and More Information
Price and Delivery Options


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