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Surface Care in Taiwan

Product Type: Market Research Report
Published by: Euromonitor International
Published: September 2009
Product Code: R136-25296
Description
Euromonitor International's Surface Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: multi-purpose cleaners, oven cleaners, window/glass cleaners, kitchen cleaners, floor cleaners, bathroom cleaners, descalers, drain openers, scouring agents, household antiseptics, wipes.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the surface care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planningational has a unique capability to develop reliable information resources to help drive informed strategic planning
Table of Contents
Surface Care in Taiwan
Euromonitor International
September 2009
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 1 Sales of Surface Care by Subsector: Value 2003-2008
Table 2 Sales of Surface Care by Subsector: % Value Growth 2003-2008
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Type: Value 2003-2008
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Type: % Value Growth 2003-2008
Table 5 Surface Care Company Shares 2004-2008
Table 6 Surface Care Brand Shares 2005-2008
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2004-2008
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2005-2008
Table 9 Forecast Sales of Surface Care by Subsector: Value 2008-2013
Table 10 Forecast Sales of Surface Care by Subsector: % Value Growth 2008-2013
Chu Chen Industrial Co Ltd
Strategic Direction
Key Facts
Summary 1 Chu Chen Industrial Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Chu Chen Industrial Co Ltd: Competitive Position 2008
Farcent Enterprise Co Ltd
Strategic Direction
Key Facts
Summary 3 Farcent Enterprise Co Ltd: Key Facts
Summary 4 Farcent Enterprise Co Ltd: Operational Indicators
Company Background
Production
Summary 5 Farcent Enterprise Co Ltd: Production Statistics 2007
Competitive Positioning
Summary 6 Farcent Enterprise Co Ltd: Competitive Position 2008
Magic Amah Household Taiwan Co Ltd
Strategic Direction
Key Facts
Summary 7 Magic Amah Household Taiwan Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Magic Amah Household Taiwan Co Ltd: Competitive Position 2008
Mao Bao Chemical Products Inc
Strategic Direction
Key Facts
Summary 9 Mao Bao Chemical Products Inc: Key Facts
Summary 10 Mao Bao Chemical Products Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Mao Bao Chemical Products Inc: Competitive Position 2008
Nice Enterprise Co Ltd
Strategic Direction
Key Facts
Summary 12 Nice Enterprise Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Nice Enterprise Co Ltd: Competitive Position 2008
Shaklee (asia) Inc
Strategic Direction
Key Facts
Summary 14 Shaklee Asia Inc: Key Facts
Company Background
Production
Competitive Positioning
Executive Summary
Value Sales Decline Due To Economic Downturn
Unit Prices Increase Due To Rising Petrol and Raw Material Costs
Limited New Product Development Due To Cost Constraints
Increasing Popularity of Supermarkets/hypermarkets
New Efficient Products and Increased Marketing Key To Future Growth
Key Trends and Developments
Increasing Demand for Eco-friendly Products
Increasing Price Competition
Packaging Size Preferences Vary by Consumer Group
Increasing Demand for Functional and Power Cleaning Products
Increasing Importance of Advertising and Packaging
Market Indicators
Table 11 Households 2003-2008
Market Data
Table 12 Sales of Household Care by Sector: Value 2003-2008
Table 13 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 14 Household Care Company Shares 2004-2008
Table 15 Household Care Brand Shares 2005-2008
Table 16 Penetration of Private Label by Sector 2003-2008
Table 17 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 18 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 19 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 20 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 15 Research Sources
Ordering and More Information
Price and Delivery Options


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