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The Market for Portable Video Games

Product Type: Market Research Report
Published by: DFC Intelligence
Published: March 2007
Product Code: R143-26
Description
This report provides a detailed look at the market for portable game systems. Included are detailed five-year forecasts for individual portable game systems including the Nintendo Game Boy Advance, the Nintendo DS and Sony PSP. Forecasts are done in two different scenarios that also examine the potential impact of the release of new, yet to be announced, portable game systems. Forecasts are for North America, Europe and Japan. The report also contains a detailed history of the portable game market, including an overview of failed systems. There is a complete look at game genres and complete business models for third-party software sales broken down by platform.

NOTE: This report also includes a 22 page white paper Issues in the Mobile Game Market which consists of a roundtable discussion with leading players and visionaries in the mobile game space.
Table of Contents
I. PORTABLE GAMES OVERVIEW

II. THE HISTORY OF PORTABLE GAMING

III. PORTABLE SYSTEM HARDWARE

A. NINTENDO GAME BOY

B. ATARI LYNX

C. NEC TURBOEXPRESS

D. SEGA GAME GEAR

E. NINTENDO VIRTUAL BOY

F. SEGA NOMAD

G. TIGER GAME.COM

H. SNK NEO GEO POCKET COLOR

I. BANDAI WONDERSWAN

J. NINTENDO GAME BOY ADVANCE

K. NOKIA N-GAGE

L. NINTENDO DS

M. SONY PSP

N. TIGER TELEMATICS GIZMONDO

IV. PORTABLE SOFTWARE

A. OVERVIEW

B. GAME GENRES

1. Role-Playing Games (RPG)

Traditional RPG

Simulation/Virtual Pets: From Tamogotchi to the Sims

Action RPG

Interactive Storytelling

MMOGs

2. Strategy

Training Games

Card Col

Turn Based Strategy

Traditional Card and Board Games

3. Casual Games: Action, Puzzle and Character Based

Action Puzzle Games

Casual Action

Arcade A

4. Character Based: Ports and Licenses

5. Traditional Console Genres: Action, Sports, Fighting, Racing

C. PORTABLE GAME CONSUMER

D. KEY PORTABLE DESIGN AESTHETICS

1. Four Key Portable Game Features

a. Portable Game Systems = Unique Game Genres

b. Ease of Use

c. Innovation in Controls

d. Multiplayer

2. Hardware Design: The DS Difference

3. Hardware Design: The PSP Difference

4. Hardware Design: Mobile Phones

E. PORTABLE SYSTEMS: MULTIPURPOSE DEVICES, GOING ONLINE AND BEYOND GAMES

1. Multipurpose Devices

Universal Media Disc (UMD) Format and PSP Movies

Cartridge/Flash Memory

2. Online Connectivity

Subscription Model and Working with MMOGs

Advertising and Portable Games

Digital Distribution and Portable Games

Nintendo DS Online Features

Sony PSP Online Features

V. BUSINESS MODELS FOR PORTABLE GAME PUBLISHING

A. THIRD-PARTY PUBLISHER PORTABLE GAME REVENUE

1. THQ Portable Game Sales

2. Electronic Arts Portable Game Sales

3. Activision Portable Game Sales

4. Konami Portable Game Sales

5. Take Two Interactive Portable Game Sales

B. PORTABLE GAME SALES MODEL BREAKDOWN

1. Nintendo DS and Game Boy Advance Revenue Models

Revenue Breakdown from Major Hit Title for Nintendo DS

Revenue Breakdown from Solid Hit Title for Nintendo DS

Revenue Breakdown from Modest Success Title for Nintendo DS

Revenue Breakdown from Average Performing Title for Nintendo DS

2. Sony PSP Revenue Models

Revenue Breakdown from Major Hit Title for Sony PSP

Revenue Breakdown from Solid Hit Title for Sony PSP

Revenue Breakdown from Modest Success Title for Sony PSP

Revenue Breakdown from Average Performing Title for Sony PSP

VI. PORTABLE MARKET SALES AND FORECASTS: 2001-2011

A. OVERVIEW

B. NINTENDO BEST CASE SCENARIO FOR THE DS

1. Nintendo Best Case: N. America Portable Market Forecasts

2. Nintendo Best Case: Europe Portable Market Forecasts

3. Nintendo Best Case: Japan Portable Market Forecasts

4. Nintendo Best Case: Worldwide Portable Market Forecasts: 2001-2011

C. SONY BEST CASE SCENARIO FOR THE PSP

1. Sony Best Case: N. America Portable Market Forecasts

2. Sony Best Case: Europe Portable Market Forecasts

3. Sony Best Case: Japan Portable Market Forecasts

4. Sony Best Case: Worldwide Portable Market Forecasts: 2001-2011

Index of Tables

Table 1 Nintendo Best Case: Active Europe Installed Base of Portable Game Systems: 2001-2011..

Table 2 Sony Best Case: Active Worldwide Installed Base of PortTable Game Systems: 2001-2011

Table 3 Nintendo Portable System Hardware Sales: 1989-2006

Table 4 Portable Game System Hardware Comparision

Table 5 Major Portable System Releases

Table 6 Worldwide Top Portable Game Software by Revenue: 1989-2006

Table 7 Worldwide Portable Game Software by Revenue: The Best of the Rest: 1989-2006

Table 8 Nintendo Pokemon Franchise Titles

Table 9 Finl Fantasy Titles for Portable Systems

Table 10 Nintendo Legend of Zelda Portable Titles

Table 11 Nintendo Game Boy Demographics: 2000

Table 12 Sony PSP Demographics: 2006

Table 13 Nintendo DS Demographics: 2006

Table 14 The Top Rated Game Boy Advance Titles

Table 15 The Top Rated Nintendo DS Titles

Table 16 The Top Rated Sony PSP Titles

Table 17 Nintendo DS Wi-Fi Connections: 2006-2007

Table 18 Nintendo Portable Game Revenue: 2001-2006

Table 19 Nintendo Portable Game Revenue: 2001-2006 USD

Table 20 THQ Portable Game Sales by Platform 2003-2006

Table 21 THQ Portable Game Sales by Platform Fiscal 2006-Fiscal 2007

Table 22 Electronic Arts Portable Game Sales by Platform 2001-2006

Table 23 Electronic Arts Portable Game Sales by Platform Fiscal 2006-Fiscal 2007

Table 24 Activision Portable Game Sales by Platform 2001-2006

Table 25 Konami Portable Game Sales by Platform 2000-2006

Table 26 Take Two Interactive Portable Game Revenue 2004-2006

Table 27 Nintendo DS/Game Boy Advance Portable Unit Sales Model

Table 28 Nintendo DS/GBA Revenue Model: Major Hit

Table 29 Nintendo DS/GBA Revenue Model: Solid Hit

Table 30 Nintendo DS/GBA Revenue Model: Modest Success

Table 31 Nintendo DS/GBA Revenue Model: Average Performer

Table 32 Sony PSP Portable Unit Sales Model

Table 33 Sony PSP Revenue Model: Major Hit

Table 34 Sony PSP Revenue Model: Solid Hit

Table 35 Sony PSP Revenue Model: Modest Success

Table 36 Sony PSP Revenue Model: Average Performer

Table 37 Nintendo Best Case: N. America Hardware Unit Sales of Portable Systems: 2001-2011

Table 38 Nintendo Best Case: N. America Hardware Revenue of Portable Systems: 2001-2011

Table 39 Nintendo Best Case: N. America Software Unit Sales of Portable Systems: 2001-2011

Table 40 Nintendo Best Case: N. America Software Revenue of Portable Systems: 2001-2011

Table 41 Nintendo Best Case: Total N. America Portable Market: 2001-2011

Table 42 Nintendo Best Case: Active N. America Installed Base of Portable Game Systems: 2001-2011

Table 43 Nintendo Best Case: Cumulative N. America Installed Base of Portable Game Systems: 2001-2011

Table 44 Nintendo Best Case: Europe Hardware Unit Sales of Portable Systems: 2001-2011

Table 45 Nintendo Best Case: Europe Hardware Revenue of Portable Systems: 2001-2011

Table 46 Nintendo Best Case: Europe Software Unit Sales of Portable Systems: 2001-2011

Table 47 Nintendo Best Case: Europe Software Revenue of Portable Systems: 2001-2011

Table 48 Nintendo Best Case: Total Europe Portable Market: 2001-2011

Table 49 Nintendo Best Case: Active Europe Installed Base of Portable Game Systems: 2001-2011

Table 50 Nintendo Best Case: Cumulative Europe Installed Base of Portable Game Systems: 2001-2011

Table 51 Nintendo Best Case: Japan Hardware Unit Sales of Portable Systems: 2001-2011

Table 52 Nintendo Best Case: Japan Hardware Revenue of Portable Systems: 2001-2011

Table 53 Nintendo Best Case: Japan Software Unit Sales of Portable Systems: 2001-2011

Table 54 Nintendo Best Case: Japan Software Revenue of Portable Systems: 2001-2011

Table 55 Nintendo Best Case: Total Japan Portable Market: 2001-2011

Table 56 Nintendo Best Case: Active Japan Installed Base of Portable Game Systems: 2001-2011

Table 57 Nintendo Best Case: Cumulative Japan Installed Base of PortTable Game Systems: 2001-2011

Table 58 Nintendo Best Case: Worldwide Hardware Unit Sales of PortTable Systems: 2001-2011

Table 59 Nintendo Best Case: Worldwide Hardware Revenue of Portable Systems: 2001-2011

Table 60 Nintendo Best Case: Worldwide Software Unit Sales of Portable Systems: 2001-2011

Table 61 Nintendo Best Case: Worldwide Software Revenue of Portable Systems: 2001-2011

Table 62 Nintendo Best Case: Total Worldwide Portable Market: 2001-2011

Table 63 Nintendo Best Case: Active Worldwide Installed Base of PortTable Game Systems: 2001-2011

Table 64 Nintendo Best Case: Cumulative Worldwide Installed Base of Portable Game Systems:2001-2011

Table 65 Sony Best Case: N. America Hardware Unit Sales of Portable Systems: 2001-2011

Table 66 Sony Best Case: N. America Hardware Revenue of Portable Systems: 2001-2011

Table 67 Sony Best Case: N. America Software Unit Sales of Portable Systems: 2001-2011

Table 68 Sony Best Case: N. America Software Revenue of Portable Systems: 2001-2011

Table 69 Sony Best Case: Total N. America Portable Market: 2001-2011

Table 70 Sony Best Case: Active N. America Installed Base of Portable Game Systems: 2001-2011

Table 71 Sony Best Case: Cumulative N. America Installed Base of Portable Game Systems:2001-2011

Table 72 Sony Best Case: Europe Hardware Unit Sales of Portable Systems: 2001-2011

Table 73 Sony Best Case: Europe Hardware Revenue of Portable Systems: 2001-2011

Table 74 Sony Best Case: Europe Software Unit Sales of Portable Systems: 2001-2011

Table 75 Sony Best Case: Europe Software Revenue of Portable Systems: 2001-2011

Table 76 Sony Best Case: Total Europe Portable Market: 2001-2011

Table 77 Sony Best Case: Active Europe Installed Base of Portable Game Systems: 2001-2011

Table 78 Sony Best Case: Cumulative Europe Installed Base of Portable Game Systems: 2001-2011

Table 79 Sony Best Case: Japan Hardware Unit Sales of Portable Systems: 2001-2011

Table 80 Sony Best Case: Japan Hardware Revenue of Portable Systems: 2001-2011

Table 81 Sony Best Case: Japan Software Unit Sales of Portable Systems: 2001-2011

Table 82 Sony Best Case: Japan Software Revenue of Portable Systems: 2001-2011

Table 83 Sony Best Case: Total Japan Portable Market: 2001-2011

Table 84 Sony Best Case: Active Japan Installed Base of Portable Game Systems: 2001-2011

Table 85 Sony Best Case: Cumulative Japan Installed Base of Portable Game Systems: 2001-2011

Table 86 Sony Best Case: Worldwide Hardware Unit Sales of Portable Systems: 2001-2011

Table 87 Sony Best Case: Worldwide Hardware Revenue of Portable Systems: 2001-2011

Table 88 Sony Best Case: Worldwide Software Unit Sales of Portable Systems: 2001-2011

Table 89 Sony Best Case: Worldwide Software Revenue of Portable Systems: 2001-2011

Table 90 Sony Best Case: Total Worldwide Portable Market: 2001-2011

Table 91 Sony Best Case: Active Worldwide Installed Base of Portable Game Systems: 2001-2011

Table 92 Sony Best Case: Cumulative Worldwide Installed Base of Portable Game Systems: 2001-2011
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