2001 Australia Medium Business Market Overview

The following report is based on the findings of AMI-Partners’ 2001 Australia Medium Business Market Opportunity Assessment and provides definitive results across all key areas of AMI’s IT field research. AMI-Partners’ defines medium businesses in the following way “MBs have 100-999 employees, are non-residential and non-government organizations, and represent less than1% of the total Australia SMB universe.” Currently 8,549 entities comprise the Australian MB market and the number of Medium Businesses is growing at approximately 3.0% annually. Data were collected during the Q2, 2001 timeframe and is a nationally representative sample.

Key highlights include findings on the following technology areas:

• Demographics
• Telecommunications
• Computing
• Networking
• Internet/e-Business
• Wireless

Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Latin America, and the Asia/Pacific region, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis.

Australia MB Introduction

Australia MB IT/Telecom Spending Overview

Australia MB Firmographics Overview

Australia MB Attitudes and Strategic Directions Overview

Australia MB Computing Overview

Australia MB Networking Overview

Australia MB Internet Overview

Australia MB Methodologies and Sample

Australia MB Survey Methodology Overview

Australia MB Recruitment and Survey Process

Australia MB Market Definition

Australia MB Sampling Pool by Size of Business

Australia MB Sampling Pool by Type of Business

Australia MB Margin of Error

Australia MB Demographics

Australia MB Number of Businesses by Employee Size

Australia MB Business Workforce by Employee Size

Australia MB Number of Businesses by Vertical Industry

Australia MB Mobile Workforce

Australia MB Telecommuting

Australia MB Headquarters Location

Australia MB Headquarters Location by Vertical Industry

Australia MB Company’s Physical Location

Australia MB Current and Planned Number of Branches

Australia MB Total Number of Sites/Locations

Australia MB Average Revenues

Australia MB Changes in Annual Revenues

Australia MB Revenue Generation - B2B vs. B2C

Australia MB Maintenance of Corporate Credit Cards

Australia MB Age of Businesses

Australia MB Average Number of FT Employees Planned for Hire

Australia MB Frequency of Products and Services Purchasing

Australia MB Branch Location

Australia MB Overview of MB Emphasis on Factors for Business Growth

Australia MB Summary Comparisons

Australia MB Key Technology Penetration

Australia MB Market Overview: Expanded Technology Penetration

Australia MB IT/Telecom Spending Areas

Australia MB IT/Telecom Spending Comparisons

Australia MB Year-to-Year Growth Patterns by IT/Telecom Spending Area

Australia MB Year-to-Year Growth Patterns in Technology Penetration

Australia MB Attitudes and Strategic Directions

Australia MB Overview of MB Business Attitudes

Australia MB Perceived Importance of Various Business Functions and Applications

Overview of IT Purchase Preferences

Australia MB Number of Full-Time IT Service and Support Employees

Australia MB Average Annual IT Budget

Australia MB IT Services Outsourcing

Australia MB Decision Making and Media Usage

Australia MB IT Decision Makers

Australia MB Telecom and Other Products & Services

Australia MB Total Annual Telecom Spending

Australia MB Total Annual Local Telecom Spending by Employee Size and Industry

Australia MB Total Annual Long Distance Spending by Employee Size and Industry

Australia MB Average Monthly Telecom Spending per MB

Australia MB Use of Conferencing Services

Australia MB Spending for Outsourcing of Business Functions by Employee Size

Australia MB Current Outsourcing of Business Processes

Australia MB Computing – Summary Charts

Australia MB Total Spending on Computing Hardware, Software, Service & Support

Australia MB Computing – Hardware and Service/Support

Australia MB Computer Ownership and Installed Base

Australia MB Computer Ownership and Installed Base By Employee Size

Australia MB Desktop and Portable PCs Owned per Employee; By Employee Size (PC to Employee Ratio)

Australia MB Desktop and Portable PCs Owned per Employee; By Vertical Industry (PC to Employee Ratio)

Australia MB Average Computers Purchased and Total Shipments

Australia MB Last 12 Month Purchasing Trends of Top Five Computer Brands

Australia MB Trends in Ownership of Top Five Computer Brands

Australia MB Planned Computer Purchases

Australia MB Planned Computer Purchase by Employee Size

Australia MB Top Five Computer Brands Planned for Purchase

Australia MB Average Planned Computer Spending per MB

Australia MB Current and Planned Overall Channel Usage for Computer Purchases

Average Planned PC Spending per MB

Australia MB PCs Purchased by Channel

Australia MB Total PC Service and Support Spending by Employee Size

Australia MB Total Computer Service and Support Spending by Employee Size

Australia MB Leading Brand vs. White Box Computers

Australia MB Interest in Comprehensive Outsourced IT Services

Australia MB Handheld Devices

Australia MB Computing – Software

Australia MB Trend in Total Software Spending by Employee Size

Australia MB Packaged and Custom Software Spending by Employee Size

Australia MB Application Software Penetration

Australia MB Trends of Application Software Penetration

Australia MB Operating System Used/Planned to be Used

Australia MB Year-Over-Year Change in Use of Operating Systems

Australia MB Computing – Application Hosting and Processes

Australia MB Current Use of Hosted Applications

Australia MB Amount Willing to Spend for Hosted Applications Package

Australia MB Computing – Printers and Peripherals

Australia MB Trend in Total Spending on Printers by Employee Size

Australia MB Trend in Total Spending on Peripherals by Employee Size

Australia MB Total Spending on Printer Supplies by Employee Size and Industry

Australia MB Printer Ownership and Installed Base

Australia MB Planned Printer Purchases During the Next 12 Months by Employee Size

Australia MB Printer Brands Planned to be Purchased

Australia MB Peripheral Ownership Among MBs

Australia MB Networking – Summary Charts

Australia MB Total Annual Networking Spending

Australia MB Current and Planned Adoption of Networking Technologies

Australia MB Networking – LAN-Related, Servers, Storage

Australia MB LAN Penetration by Employee Size

Australia MB Number of Nodes and Node Distribution

Australia MB Server Installed Base

Australia MB Server Shipments by Employee Size

Australia MB Overall Server Brands Used

Australia MB Channels Used for Purchasing LAN-Related Hardware and Software

Australia MB Trends in Use of Network Operating Systems

Australia MB Trends in Wireless LAN Penetration

Australia MB Use of SAN/NAS Technology

Australia MB Current and Planned Use of VPNs

Australia MB Current and Planned LAN Applications

Australia MB LAN Upgrade Plans for the Next 12 Months

Australia MB SAN/NAS Brands Current and Planned

Australia MB Networking Brands

Australia MB Networking – WAN and Datacom-Related

Australia MB Remote LAN Access

Australia MB Lines Used to Access WAN

Australia MB Backbone Transport

Australia MB WAN Spending

Australia MB Current and Planned WAN Applications

Australia MB Datacom Vendors by Employee Size

Australia MB Internet – Summary Charts

Australia MB Overview of Internet-Related Spending

Australia MB Overview of Current Adoption of Internet Technologies

Australia MB Overview of Planned Adoption of Internet Technologies

Australia MB Trends in the Adoption of Internet-Related Technologies

Australia MB Internet – Internet Access and Use

Australia MB Internet Adoption by Employee Size and Industry

Australia MB Leading Internet Service Providers

Australia MB Monthly Subscription and Usage Spending by Employee Size and Industry

Australia MB Current Adoption of High-Speed Access Lines

Australia MB Planned Adoption of High-Speed Access Lines

Australia MB Current and Planned Front Office Applications Via the Internet

Australia MB Current and Planned Back Office/Operational Applications Via the Internet

Australia MB Current and Planned IT-Related Applications Via the Internet

Australia MB Internet Purchasing Overview

Australia MB Annual Internet Purchase Spendin