Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: October 2001
Product Code: R149-136Description
The following report is based on the findings of AMI-Partners’ 2001 Australia Small Business Market Opportunity Assessment and provides definitive results across all key areas of AMI’s IT field research. AMI-Partners’ defines small businesses in the following way “SBs have 1-99 employees, are non-residential and non-government organizations, and represent 95% of the total Australia SMB universe.” Currently 0.995 million entities comprise the Australia SB market and the number of Small Businesses is growing at approximately 3% annually. Data were collected during the Q2, 2001 timeframe and is a nationally representative sample.
Key highlights include findings on the following technology areas:
- Demographics
- Telecommunications
- Computing
- Networking
- Internet/e-Business
- Wireless
Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Latin America, and the Asia/Pacific region, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents
- Australia SB Introduction
- Australia SB IT/Telecom Spending Overview
- Australia SB Firmographics Overview
- Australia SB Attitudes and Strategic Directions Overview
- Australia SB Computing Overview
- Australia SB Networking Overview
- Australia SB Internet Overview
- Australia SB Methodologies and General
- Australia SB Survey Methodology Overview
- Australia SB Recruitment and Survey Process
- Australia SB Market Definition
- Australia SB Sampling Pool by Size of Business
- Australia SB Sampling Pool by Type of Business
- Australia SB Weighting Factors by Employee Size
- Australia SB Margin of Error
- Australia SB Demographics
- Australia SB Number of Businesses by Employee Size
- Australia SB Business Workforce by Employee Size
- Australia SB Size of Company: Total Share of Enterprises vs. Total Number of Employees
- Australia SB Number of Businesses by Employee Size and Industry
- Australia SB Number of Businesses by Vertical Industry Among PC SBs
- Australia SB Mobile Workforce
- Australia SB Telecommuting
- Australia SB Headquarters Location
- Australia SB Headquarters Location by Vertical Industry
- Australia SB Company’s Physical Location
- Australia SB Current and Planned Number of Branches
- Australia SB Total Number of Sites/Locations
- Australia SB Average Revenues
- Australia SB Changes in Annual Revenues
- Australia SB Changes in Average Revenues (Cont. 1)
- Australia SB Changes in Average Revenues (Cont. 2)
- Australia SB Revenue Generation - B2B vs. B2C
- Australia SB Maintenance of Corporate Credit Cards
- Australia SB Age of Businesses
- Australia SB Average Number of FT Employees Planned for Hire
- Australia SB Revenue Generation by Territory
- Australia SB Plans for Meeting Revenue Goals
- Australia SB Summary Comparisons
- Australia SB Key Technology Penetration
- Australia SB Market Overview: Expanded Technology Penetration
- Australia SB IT/Telecom Spending Areas
- Australia SB IT/Telecom Spending Comparisons
- Australia SB Year-to-Year Growth Patterns by IT/Telecom Spending Area
- Australia SB Year-to-Year Growth Patterns in Technology Penetration
- Australia SB Attitudes and Strategic Directions
- Australia SB Overview of SB Business Attitudes
- Australia SB Perceived Importance of Various Business Functions and Applications
- Australia SB Overview of IT Purchase Preferences
- Australia SB Decision Making and Media Usage
- Australia SB Decision Making Process for IT-Related Purchases
- Australia SB Information Source Used for IT-Related Products & Services
- Australia SB Impact of Different Information Sources on General Awareness of PC/IT-Related Products by Employee Size
- Australia SB Information Sources Used for Price/Feature Comparison for IT-Related Products & Services by Employee Size
- Australia SB Telecom and Other Products & Services
- Australia SB Total Annual Telecom Spending
- Australia SB Total Annual Local Telecom Spending by Employee Size and Industry
- Australia SB Total Annual Long Distance Spending by Employee Size and Industry
- Australia SB Average Monthly Telecom Spending per SB
- Australia SB Average Monthly Telecom Spending per SB by Employee Size
- Australia SB Penetration of Telecom Products
- Australia SB Planned Adoption of Telecom Products
- Australia SB Number of Current and Planned Telephone Lines by Employee Size
- Australia SB Phone Lines per Employee by Employee Size and Industry
- Australia SB Cellular Phone Penetration and Spending
- Australia SB Pager Penetration and Spending
- Australia SB Toll-Free Number Penetration by Employee Size and Industry
- Australia SB PBX/Centrex Penetration by Employee Size and Industry
- Australia SB Internet-Enabled Phone Penetration by Employee Size and Industry
- Australia SB Current and Planned Adoption of Business Products and Services
- Australia SB Average Annual Marketing and Advertising Spending
- Australia SB Current Adoption of Marketing and Advertising Practices
- Australia SB Average Annual Information and Delivery Spending
- Australia SB Current Adoption of Information and Delivery Services
- Australia SB Total Spending on Other Business Functions
- Australia SB Current Use of Other Business Functions
- Australia SB Spending for Outsourcing of Business Functions by Employee Size
- Australia SB Current Outsourcing of Business Processes
- Australia SB Computing – Summary Charts
- Australia SB Total Sending on Computing Hardware & Software
- Australia SB Computing – Computing Hardware and Service/Support
- Australia SB Desktop and Portable PC Ownership and Installed Base
- Australia SB Desktop and Portable PC Ownership and Installed Base by Employee Size
- Australia SB Desktop and Portable PCs Owned per Employee; By Employee Size (PC to Employee Ratio)
- Australia SB Desktop and Portable PCs Owned per Employee; By Vertical Industry (PC to Employee Ratio)
- Australia SB Average PCs Purchased and Total Shipments
- Australia SB Trends in Ownership of Top Five Desktop Brands
- Australia SB Trends in Ownership of Top Five Portable Brands
- Australia SB Importance of Features When Purchasing PCs by Employee Size
- Australia SB Planned PC Purchases
- Australia SB Planned PC Purchase by Employee Size
- Australia SB Top Five PC Brands Planned for Purchase
- Australia SB Average Planned PC Spending per SB
- Australia SB Current and Planned Overall Channel Usage for PC Purchases
- Australia SB PCs Purchased by Channel
- Australia SB PC Service and Support Spending by Employee Size
- Australia SB Interest in Comprehensive Outsourced IT Services
- Australia SB Computing – Software
- Australia SB Trend in Total Software Spending by Employee Size
- Australia SB Packaged and Custom Software Spending by Employee Size
- Australia SB Application Software Penetration
- Australia SB Trends of Application Software Penetration
- Australia SB Operating System Used/Planned to be Used
- Australia SB Year-Over-Year Change in Use of Operating Systems
- Australia SB Channel Used for Purchasing Software
- Australia SB Distribution of Spending for Custom Software
- Australia SB Use of Custom Software by Employee Size and Industry
- Australia SB Computing – Application Hosting and Processes
- Australia SB Current Use of Hosted Applications
- Australia SB Application Hosted / Planned to be Hosted
- Australia SB Distribution of Spending for Hosted Software
- Australia SB Interest in Renting Software
- Australia SB Computing – Printers and Peripherals
- Australia SB Trend in Total Spending on Printers by Employee Size
- Australia SB Trend in Total Spending on Peripherals by Employee Size
- Australia SB Average Spending on Printers per SB by Industry
- Australia SB Total Spending on Printer Supplies by Employee Size and Industry
- Australia SB Printer Ownership and Installed Base
- Australia SB Planned Printer Purchases During the Next 12 Months by Employee Size
- Australia SB Peripherals Ownership Among SBs
- Australia SB Networking – Summary Charts
- Australia SB Total Annual Networking Spending
- Australia SB Current and Planned Adoption of Networking Technologies
- Australia SB Networking – LAN-Related, Servers, Storage
- Australia SB LAN and Server Penetration
- Australia SB LAN Penetration by Employee Size
- Australia SB Server-Based Vs. Peer-to-Peer LANs
- Australia SB Server Installed Base
- Australia SB Server Shipments by Employee Size
- Australia SB Overall Server Brand
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