2001 Brazil Medium Business IT Adoption Based Segmentation - Topline Assessment

The Brazil medium business market, consisting of approximately 16,500 firms, represents a strong and upward trending sales opportunity for IT vendors and services/solutions providers.

AMI-Partners' IT adoption segmentation, based on multivariate cluster analysis, is one of the most accurate and actionable methods to segment the medium business market, using a full spectrum of IT solutions as a segmentation tool. High adopters are typified by those embracing advanced solutions designed to weave various facets of their business into a single manageable whole, while low tech adopters are typified by MBs that are principally computing oriented with minimal connectivity deployment. This IT deployment and needs profile is made actionable by analyzing usage and spending levels, channel preferences, attitudes, outsourcing, and a comprehensive demographics and business process background.

The above segmentation model allows cross-segment product/feature set mapping in order to select "best fit" MB target markets/segments and classifies the Brazil MB market into four distinct groups on the basis of IT adoption. Typically, Tier 1 MBs are the highest adopters, while Tier 4 MBs will have the lightest penetration across select technologies and little/no adoption among certain higher end technologies/solutions.

Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Asia/Pacific and Latin America, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis.

BR MB Demographic Section

BR MB # of employees

BR MB Vertical Industries

BR MB Average Sales Revenue

BR MB B2B vs. B2C – Sales Revenues

BR MB Average # of Branch Offices

BR MB Location of MB Headquarters

BR MB Location of MB Branches

BR MB Physical Location of MB

BR MB Average % Mobile Workforce

BR MB Telecommuting

BR MB Demographics/Near-term Business Outlook and Plans

BR MB % Change Planned in Next 12 Months Revenues

BR MB % Planning to Hire More Employees

BR MB % of MBs Planning to Open Additional Branches

BR MB Demographics/Business Operations and Challenges

BR MB Average Annual IT Budget and Average % Increase Expected

BR MB Average Proportion of Annual IT Budget Allocated Toward Outsourcing Services

BR MB Types of Business Services Outsourced

BR MB IT Services Outsourced and Expected Increase Over Next 12 Months

BR MB Average Spending on Outsourcing

BR MB Maintenance of Corporate Credit Cards

BR MB Frequency of Products & Services Purchased

BR MB Emphasis on Business Practices to Grow Business

BR MB IT Decision Makers

BR MB Average # Full Time IT Employees

BR MB Attitudes Toward Technology and Strategic IT Plans/Outlook

BR MB Overview of MB Business Attitudes

BR MB Perceived Importance of Various Business Functions and Applications

BR MB Overview of IT Purchase Preferences – AMI Tier 1

BR MB Overview of IT Purchase Preferences – AMI Tier 2

BR MB Overview of IT Purchase Preferences – AMI Tier 3

BR MB Overview of IT Purchase Preferences – AMI Tier 4

BR MB Telecom Usage Profile

BR MB Use of Conferencing Services

BR MB Average Monthly Telecom Spending Per MB

BR MB PC Hardware/Sizing and Spending

BR MB Average Number of Computers

BR MB Average Number of Computers Per MB by Type of Computer

BR MB Microprocessors

BR MB Average Number of Computers Purchased in Last 12 Months and Type of Computers

BR MB Average Spending on Computers and Computer-Related Service/Support

BR MB Average Number of Computers Planned for Purchase and Type of Computer

BR MB Average Planned Spending on Computers

BR MB PC Hardware/PC Brands Usage

BR MB Top 5 Brands – Computers Used and Purchased in Last 12 Months

BR MB Top 5 Brands – Computers Planned for Purchase in Next 12 Months

BR MB PC Hardware/Channels Usage

BR MB Channel Used for Most Recent PC Purchases

BR MB Planned Channels Usage

BR MB PC Hardware/Interest in IT as a Service

BR MB Interest in Comprehensive Outsourced IT Services at Various Price Points per Seat

BR MB Printers and Peripherals

BR MB Printer Penetration

BR MB Average Annual Spending on Printers and Printer Supplies

BR MB Top 4 Printer Brands Currently Used

BR MB Proportion of Networked Printers

BR MB Peripherals Penetration

BR MB Average Annual Spending on Peripherals

BR MB PC Software/Operating Systems and Applications Usage

BR MB Operating Systems Usage - Current and Planned

BR MB Current Applications Usage

BR MB Planned Applications Usage

BR MB PC Software/Spending

BR MB Proportion Spent on Custom Software

BR MB Average Annual Spending on Software Per MB

BR MB PC Software/ASP Usage

BR MB Hosted Applications Usage – Current and Planned

BR MB Average Spending on Hosted Apps and Expected Increase

BR MB Current Hosted Applications Usage

BR MB Planned Hosted Applications Usage

BR MB Planned Monthly Hosted Applications Spending

BR MB Amount Willing to Spend for Hosted Applications Package

BR MB Networking/Penetration and Sizing

BR MB LAN Penetration

BR MB LAN Nodes

BR MB Average Number of Separate LANs and Location of Servers

BR MB Multiple Server Penetration

BR MB LAN Server Operating Systems and “Mission Critical” NOS

BR MB Types of Servers

BR MB Wireless LAN Deployment

BR MB Average Number of PCs Networked Via Wireless LAN

BR MB Average Number of Servers Purchased in Last 12 Months and Server-Related Spending

BR MB Server Brands Used

BR MB SAN/NAS Usage

BR MB Average Networking Spending Per MB

BR MB Top 3 Networking Brands

BR MB Networking/Channels

BR MB LAN Channels Usage

BR MB Networking/LAN Applications and Infrastructure

BR MB Current LAN Applications Usage

BR MB Planned LAN Applications Usage

BR MB VPN Deployment

BR MB Networking/Near-Term Networking Outlook

BR MB LAN Upgrade Plans

BR MB Planned Servers and Server-Related Spending

BR MB Planned Server Brands

BR MB Wide Area Networking (WANs)/Sizing and Spending

BR MB WAN Usage

BR MB Lines Used to Access WAN

BR MB Backbone Transport Services

BR MB WAN Spending and Expected Increase Over Next 3 Years

BR MB WAN Upgrade Plans

BR MB Wide Area Networking (WANs)/Applications

BR MB WAN Applications – Current

BR MB WAN Applications – Planned

BR MB Wide Area Networking (WANs)/Vendors

BR MB Top 3 Datacom Vendors – Current and Planned

BR MB Importance of Factors in Datacom Vendor Selection

BR MB Importance of Factors in Voice/Data Integration

BR MB Internet Usage Profile/Penetration and Sizing

BR MB Average Number of Internet Users

BR MB Average Monthly Internet Access* Spending Per MB

BR MB Internet Usage Profile/BandApplicationswidth Usage and Service Providers

BR MB High-Speed Technology Penetration

BR MB Average Monthly High-Speed Communications Spending Per MB

BR MB Top Five Internet Services/Web Hosting Services Providers

BR MB Internet Usage Profile/Internet Business

BR MB Current Internet Business Applications/Processes

BR MB Planned Internet Business Applications/Processes

BR MB Internet Usage Profile/Online Buying Behavior

BR MB Products/Services Purchased Online

BR MB Average Online Spending

BR MB Current and Planned Participation in Internet-based Electronic Marketplaces or BR MB Exchanges

BR MB Internet Usage Profile/Web Site Deployment

BR MB Web Site Deployment

BR MB Level of Web Hosting

BR MB Current Web Site Features

BR MB Planned Web Site Features

BR MB Web Hosting Services

BR MB Average Annual Web Site Spending Per MB

BR MB Impact of Web Site

BR MB Internet Usage Profile/e-Commerce Impact

BR MB Use of Secure Card Authorization for e-Commerce

BR MB -Commerce B2B vs. B2C

BR MB Revenues from e-Commerce

BR MB Current Intranet Applications

BR MB Planned Intranet Applications