Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: January 2002
Product Code: R149-171Description
The China medium business market, consisting of approximately 28,955 firms, represents a strong and upward trending sales opportunity for IT vendors and services/solutions providers.
AMI-Partners' IT adoption segmentation, based on multivariate cluster analysis, is one of the most accurate and actionable methods to segment the medium business market, using a full spectrum of IT solutions as a segmentation tool. High adopters are typified by those embracing advanced solutions designed to weave various facets of their business into a single manageable whole, while low tech adopters are typified by MBs that are principally computing oriented with minimal connectivity deployment. This IT deployment and needs profile is made actionable by analyzing usage and spending levels, channel preferences, attitudes, outsourcing, and a comprehensive demographics and business process background.
The above segmentation model allows cross-segment product/feature set mapping in order to select "best fit" MB target markets/segments and classifies the China MB market into four distinct groups on the basis of IT adoption. Typically, Tier 1 MBs are the highest adopters, while Tier 4 MBs will have the lightest penetration across select technologies and little/no adoption among certain higher end technologies/solutions.
Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Asia/Pacific and Latin America, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents
- CH MB Methodology Section
- CH MB AMI-Partners 2001 Medium Business Survey
- CH MB AMI-Partners Year 2001 France Medium Business Market Opportunity Assessment Study:
- CH MB AMI- Partners 2001 France Medium Business IT Adoption Based Segmentation Objectives
- CH MB The AMI-Partners 2001 Medium Business IT adoption based segmentation algorithm
- CH MB Demographic Section/Key Firmographic Indicators
- CH MB # of employees
- CH MB Vertical Industries
- CH MB Average Sales Revenue
- CH MB B2B vs. B2C Sales Revenues
- CH MB Average # of Branch Offices
- CH MB Physical Location of MB
- CH MB Average % Mobile Workforce
- CH MB Telecommuting
- CH MB Demographics - Near-term Business Outlook and Plans
- CH MB Average % Change Planned in Next 12 Months Revenues
- CH MB % of MBs Planning to Hire More Employees
- CH MB % of MBs Planning to Open Additional Branches
- CH MB Demographics - Business Operations and Challenges
- CH MB Average Annual IT Budget and Average % Increase Expected
- CH MB Average Proportion of Annual IT Budget Allocated Toward Outsourcing Services
- CH MB Types of Business Services Outsourced
- CH MB IT Services Outsourced and Expected Increase Over Next 12 Months
- CH MB Average Spending on Outsourcing
- CH MB Maintenance of Corporate Credit Cards
- CH MB Frequency of Products & Services Purchased
- CH MB Emphasis on Business Practices to Grow Business
- CH MB IT Decision Makers
- CH MB Average # Full Time IT Employees
- CH MB Attitudes Toward Technology and Strategic IT Plans/Outlook
- CH MB Overview of MB Business Attitudes
- CH MB Perceived Importance of Various Business Functions and Applications
- CH MB Overview of IT Purchase Preferences AMI Tier 1
- CH MB Overview of IT Purchase Preferences AMI Tier 2
- CH MB Overview of IT Purchase Preferences AMI Tier 3
- CH MB Overview of IT Purchase Preferences AMI Tier 4
- CH MB Telecom Usage Profile
- CH MB Use of Conferencing Services
- CH MB Average Monthly Telecom Spending Per MB
- CH MB Computing Hardware - Sizing and Spending
- CH MB Average Number of Computers
- CH MB Average Number of Computers Per MB by Type of Computer
- CH MB Microprocessors
- CH MB Average Number of Computers Purchased in Last 12 Months and Type of Computers
- CH MB Average Spending on Computers and Computer-Related Service/Support
- CH MB Average Number of Computers Planned for Purchase and Type of Computer
- CH MB Average Planned Spending on Computers
- CH MB Computing Hardware - Computing Brands Usage
- CH MB Top 5 Brands Computers Used and Purchased in Last 12 Months
- CH MB Top 5 Brands Computers Planned for Purchase in Next 12 Months
- CH MB Computing Hardware - Channels Usage
- CH MB Channel Used for Most Recent Computer Purchases
- CH MB Planned Channels Usage
- CH MB Computing Hardware - Interest in IT as a Service
- CH MB Interest in Comprehensive Outsourced IT Services at Various Price Points per Seat
- CH MB Computing Printers and Peripherals
- CH MB Printer Penetration
- CH MB Average Annual Spending on Printers and Printer Supplies
- CH MB Top 4 Printer Brands Currently Used
- CH MB Proportion of Networked Printers
- CH MB Peripherals Penetration
- CH MB Average Annual Spending on Peripherals
- CH MB Computing Software - Operating Systems and Applications Usage
- CH MB Operating Systems Usage - Current and Planned
- CH MB Current Applications Usage
- CH MB Planned Applications Usage
- CH MB Computing Software Spending
- CH MB Use of Custom Software
- CH MB Average Annual Spending on Software Per MB
- CH MB Computing Software - ASP Usage
- CH MB Hosted Applications Usage Current and Planned
- CH MB Average Spending on Hosted Apps and Expected Increase
- CH MB Current Hosted Applications Usage
- CH MB Planned Hosted Applications Usage
- CH MB Planned Monthly Hosted Applications Spending
- CH MB Amount Willing to Spend monthly for Hosted Applications
- CH MB Networking - Penetration and Sizing
- CH MB LAN Penetration
- CH MB LAN Nodes
- CH MB Average Number of Separate LANs and Location of Servers
- CH MB Multiple Server Penetration
- CH MB LAN Server Operating Systems and Mission Critical NOS
- CH MB Types of Servers
- CH MB Wireless LAN Deployment
- CH MB Average Number of Computers Networked Via Wireless LAN
- CH MB Average Number of Servers Purchased in Last 12 Months and Server-Related Spending
- CH MB Server Brands Used
- CH MB SAN/NAS Usage
- CH MB Top 5 Brands SAN/NAS Currently Used and Planned for Purchase in Next 12 Months
- CH MB Average Networking Spending Per MB
- CH MB Top 3 Networking Brands
- CH MB Networking Channels
- CH MB LAN Channels Usage
- CH MB Networking - LAN Applications and Infrastructure
- CH MB Current LAN Applications Usage
- CH MB Planned LAN Applications Usage
- CH MB VPN Deployment
- CH MB Networking - Near-Term Networking Outlook
- CH MB LAN Upgrade Plans
- CH MB Planned Servers and Server-Related Spending
- CH MB Planned Server Brands
- CH MB Wide Area Networking (WANs) - Sizing and Spending
- CH MB WAN Usage
- CH MB Lines Used to Access WAN
- CH MB Backbone Transport Services
- CH MB WAN Spending and Expected Increase Over Next 3 Years
- CH MB WAN Upgrade Plans
- CH MB Wide Area Networking (WANs) Applications
- CH MB WAN Applications Current
- CH MB WAN Applications Planned
- CH MB Wide Area Networking (WANs) Vendors
- CH MB Top 3 Datacom Vendors Current and Planned
- CH MB Importance of Factors in Datacom Vendor Selection
- CH MB Importance of Factors in Voice/Data Integration
- CH MB Internet Usage Profile - Penetration and Sizing
- CH MB Average Number of Internet Users
- CH MB Average Monthly Internet Access Spending Per MB
- CH MB Internet Usage Profile - Bandwidth Usage and Service Providers
- CH MB High-Speed Technology Penetration
- CH MB Average Monthly High-Speed Communications Spending Per MB
- CH MB Top Five Internet Services/Web Hosting Services Providers
- CH MB Internet Usage Profile - Internet Business Applications
- CH MB Current Internet Business Applications/Processes
- CH MB Planned Internet Business Applications/Processes
- CH MB Internet Usage Profile - Online Buying Behavior
- CH MB Products/Services Purchased Online
- CH MB Average Online Spending
- CH MB Current and Planned Participation in Internet-based \Electronic Marketplaces or Exchanges
- CH MB Internet Usage Profile - Web Site Deployment
- CH MB Web Site Deployment
- CH MB Level of Web Hosting
- CH MB Current Web Site Features
- CH MB Planned Web Site Features
- CH MB Web Hosting Services
- CH MB Average Annual Web Site Spending Per MB
- CH MB Impact of Web Site
- CH MB Internet Usage Profile - e-Commerce Impact
- CH MB e-Commerce Penetration
- CH MB Use of Secure Card Authorization for e-Commerce
- CH MB e-Commerce B2B vs. B2C
- CH MB Revenues from e-Commerce
- CH MB Internet Usage Profile - Intranet Usage
- CH MB Intranet Usage and Spending
- CH MB Current Intranet Applications
- CH MB Planned Intranet Applications
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