2001 Australia Medium Business IT Adoption Based Segmentation - Topline Assessment

The Australia medium business market, consisting of approximately 8,500 firms, represents a strong and upward trending sales opportunity for IT vendors and services/solutions providers.

AMI-Partners' IT adoption segmentation, based on multivariate cluster analysis, is one of the most accurate and actionable methods to segment the medium business market, using a full spectrum of IT solutions as a segmentation tool. High adopters are typified by those embracing advanced solutions designed to weave various facets of their business into a single manageable whole, while low tech adopters are typified by MBs that are principally computing oriented with minimal connectivity deployment. This IT deployment and needs profile is made actionable by analyzing usage and spending levels, channel preferences, attitudes, outsourcing, and a comprehensive demographics and business process background.

The above segmentation model allows cross-segment product/feature set mapping in order to select "best fit" MB target markets/segments and classifies the Australia MB market into four distinct groups on the basis of IT adoption. Typically, Tier 1 MBs are the highest adopters, while Tier 4 MBs will have the lightest penetration across select technologies and little/no adoption among certain higher end technologies/solutions.

Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Latin America, and the Asia/Pacific region, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis.

AU MB Demographic Section

AU MB # of employees

AU MB Vertical Industries

AU MB Average Sales Revenue

AU MB B2B vs. B2C – Sales Revenues

AU MB Average # of Branch Offices

AU MB Location of MB Headquarters

AU MB Physical Location of MB

AU MB Average % Mobile Workforce

AU MB Telecommuting

AU MB Demographics/Near-term Business Outlook and Plans

AU MB % Change Planned in Next 12 Months Revenues

AU MB % Planning to Hire More Employees

AU MB % of MBs Planning to Open Additional Branches

AU MB Demographics/Business Operations and Challenges

AU MB Average Annual IT Budget and Average % Increase Expected

AU MB Average Proportion of Annual IT Budget Allocated Toward Outsourcing Services

AU MB Types of Business Services Outsourced

AU MB IT Services Outsourced and Expected Increase Over Next 12 Months

AU MB Average Spending on Outsourcing

AU MB Maintenance of Corporate Credit Cards

AU MB Frequency of Products & Services Purchased

AU MB Emphasis on Business Practices to Grow Business

AU MB IT Decision Makers

AU MB Average # Full Time IT Employees

AU MB Attitudes Toward Technology and Strategic IT Plans/Outlook

AU MB Overview of MB Business Attitudes

AU MB Perceived Importance of Various Business Functions and Applications

AU MB Overview of IT Purchase Preferences – AMI Tier 1

AU MB Overview of IT Purchase Preferences – AMI Tier 2

AU MB Overview of IT Purchase Preferences – AMI Tier 3

AU MB Overview of IT Purchase Preferences – AMI Tier 4

AU MB Telecom Usage Profile

AU MB Use of Conferencing Services

AU MB Average Monthly Telecom Spending Per MB

AU MB Computing Hardware/Sizing and Spending

AU MB Average Number of Computers

AU MB Average Number of Computers Per MB by Type of Computer

AU MB Microprocessors

AU MB Average Number of Computers Purchased in Last 12 Months and Type of Computers

AU MB Average Spending on Computers and Computer-Related Service/Support

AU MB Average Number of Computers Planned for Purchase and Type of Computer

AU MB Average Planned Spending on Computers

AU MB PC Hardware/PC Brands Usage

AU MB Top 5 Brands – Computers Used and Purchased in Last 12 Months

AU MB Top 5 Brands – Computers Planned for Purchase in Next 12 Months

AU MB PC Hardware/Channels Usage

AU MB Channel Used for Most Recent PC Purchases

AU MB Planned Channels Usage

AU MB PC Hardware/Interest in IT as a Service

AU MB Interest in Comprehensive Outsourced IT Services at Various Price Points per Seat

AU MB Printers and Peripherals

AU MB Printer Penetration

AU MB Average Annual Spending on Printers and Printer Supplies

AU MB Top 4 Printer Brands Currently Used

AU MB Proportion of Networked Printers

AU MB Peripherals Penetration

AU MB Average Annual Spending on Peripherals

AU MB PC Software/Operating Systems andApplications Usage

AU MB Operating Systems Usage - Current and Planned

AU MB Current Applications Usage

AU MB Planned Applications Usage

AU MB PC Software/Spending

AU MB Proportion Spent on Custom Software

AU MB Average Annual Spending on Software Per MB

AU MB PC Software/ASP Usage

AU MB Hosted Applications Usage – Current and Planned

AU MB Networking/Penetration and Sizing

AU MB LAN Penetration

AU MB LAN Nodes

AU MB Average Number of Separate LANs and Location of Servers

AU MB Multiple Server Penetration

AU MB LAN Server Operating Systems and “Mission Critical” NOS

AU MB Types of Servers

AU MB Wireless LAN Deployment

AU MB Average Number of PCs Networked Via Wireless LAN

AU MB Average Number of Servers Purchased in Last 12 Months and Server-Related Spending

AU MB Server Brands Used

AU MB SAN/NAS Usage

AU MB Top 5 Brands – SAN/NAS Currently Used and Planned for Purchase in Next 12 Months

AU MB Average Networking Spending Per MB

AU MB Top 3 Networking Brands

AU MB Networking/Channels

AU MB LAN Channels Usage

AU MB Networking/LAN Applications and Infrastructure

AU MB Current LAN Applications Usage

AU MB Planned LAN Applications Usage

AU MB VPN Deployment

AU MB Networking/Near-Term Networking Outlook

AU MB LAN Upgrade Plans

AU MB Planned Servers and Server-Related Spending

AU MB Planned Server Brands

AU MB Wide Area Networking (WANs)/Sizing and Spending

AU MB WAN Usage

AU MB Lines Used to Access WAN

AU MB Backbone Transport Services

AU MB WAN Spending and Expected Increase Over Next 3 Years

AU MB WAN Upgrade Plans

AU MB Wide Area Networking (WANs)/Applications

AU MB WAN Applications – Current

AU MB WAN Applications – Planned

AU MB Wide Area Networking (WANs)/Vendors

AU MB Top 3 Datacom Vendors – Current and Planned

AU MB Importance of Factors in Datacom Vendor Selection

AU MB Importance of Factors in Voice/Data Integration

AU MB Internet Usage Profile/Penetration and Sizing

AU MB Average Number of Internet Users

AU MB Average Monthly Internet Access* Spending Per MB

AU MB Internet Usage Profile/Bandwidth Usage and Service Providers

AU MB High-Speed Technology Penetration

AU MB Average Monthly High-Speed Communications Spending Per MB

AU MB Top Five Internet Services/Web Hosting Services Providers

AU MB Internet Usage Profile/Internet Business Applications

AU MB Current Internet Business Applications/Processes

AU MB Planned Internet Business Applications/Processes

AU MB Internet Usage Profile/Online Buying Behavior

AU MB Products/Services Purchased Online

AU MB Average Online Spending

AU MB Current and Planned Participation in Internet-based Electronic Marketplaces or AU MB Exchanges

AU MB Internet Usage Profile/Web Site Deployment

AU MB Web Site Deployment

AU MB Level of Web Hosting

AU MB Current Web Site Features

AU MB Planned Web Site Features

AU MB Web Hosting Services

AU MB Average Annual Web Site Spending Per MB

AU MB Impact of Web Site

AU MB Internet Usage Profile/e-Commerce Impact

AU MB e-Commerce Penetration

AU MB -Commerce B2B vs. B2C

AU MB Revenues from e-Commerce

AU MB Internet Usage Profile/Intranet Usage

AU MB Intranet Usage and Spending

AU MB Current Intranet Applications

AU MB Planned Intranet Applications