2001 Mexico Medium Business IT Adoption Based Segmentation - Topline Assessment

The Mexico medium business market, consisting of approximately 16,720 firms, represents a strong and upward trending sales opportunity for IT vendors and services/solutions providers.

AMI-Partners' IT adoption segmentation, based on multivariate cluster analysis, is one of the most accurate and actionable methods to segment the medium business market, using a full spectrum of IT solutions as a segmentation tool. High adopters are typified by those embracing advanced solutions designed to weave various facets of their business into a single manageable whole, while low tech adopters are typified by MBs that are principally computing oriented with minimal connectivity deployment. This IT deployment and needs profile is made actionable by analyzing usage and spending levels, channel preferences, attitudes, outsourcing, and a comprehensive demographics and business process background.

The above segmentation model allows cross-segment product/feature set mapping in order to select "best fit" MB target markets/segments and classifies the Mexico MB market into four distinct groups on the basis of IT adoption. Typically, Tier 1 MBs are the highest adopters, while Tier 4 MBs will have the lightest penetration across select technologies and little/no adoption among certain higher end technologies/solutions.

Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Asia/Pacific and Latin America, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis.

MX MB Methodology Section

MX MB AMI-Partners 2001 Medium Business Survey

MX MB AMI-Partners Year 2001 France Medium Business Market Opportunity Assessment Study:

MX MB AMI- Partners 2001 France Medium Business IT Adoption Based Segmentation Objectives

MX MB The AMI-Partners 2001 Medium Business IT adoption based segmentation algorithm

MX MB Demographic Section/Key Firmographic Indicators

MX MB # of employees

MX MB Vertical Industries

MX MB Average Sales Revenue

MX MB B2B vs. B2C – Sales Revenues

MX MB Average # of Branch Offices

MX MB Location of MB Headquarters

MX MB Location of MB Branches

MX MB Physical Location of MB

MX MB Average % Mobile Workforce

MX MB Telecommuting

MX MB Demographics/Near-term Business Outlook and Plans

MX MB % Change Planned in Next 12 Months Revenues

MX MB % Planning to Hire More Employees

MX MB % of MBs Planning to Open Additional Branches

MX MB Demographics/Business Operations and Challenges

MX MB Average Annual IT Budget and Average % Increase Expected

MX MB Average Proportion of Annual IT Budget Allocated Toward Outsourcing Services

MX MB Types of Business Services Outsourced

MX MB IT Services Outsourced and Expected Increase Over Next 12 Months

MX MB Average Spending on Outsourcing

MX MB Maintenance of Corporate Credit Cards

MX MB Frequency of Products & Services Purchased

MX MB Emphasis on Business Practices to Grow Business

MX MB IT Decision Makers

MX MB Average # Full Time IT Employees

MX MB Attitudes Toward Technology and Strategic IT Plans/Outlook

MX MB Overview of MB Business Attitudes

MX MB Perceived Importance of Various Business Functions and Applications

MX MB Overview of IT Purchase Preferences – AMI Tier 1

MX MB Overview of IT Purchase Preferences – AMI Tier 2

MX MB Overview of IT Purchase Preferences – AMI Tier 3

MX MB Overview of IT Purchase Preferences – AMI Tier 4

MX MB Telecom Usage Profile

MX MB Use of Conferencing Services

MX MB Average Monthly Telecom Spending Per MB

PC Hardware/Sizing and Spending

MX MB Average Number of Computers

MX MB Average Number of Computers Per MB by Type of Computer

MX MB Microprocessors

MX MB Average Number of Computers Purchased in Last 12 Months and Type of Computers

MX MB Average Spending on Computers and Computer-Related Service/Support

MX MB Average Number of Computers Planned for Purchase and Type of Computer

MX MB Average Planned Spending on Computers

MX MB PC Hardware/PC Brands Usage

MX MB Top 5 Brands – Computers Used and Purchased in Last 12 Months

MX MB Top 5 Brands – Computers Planned for Purchase in Next 12 Months

MX MB PC Hardware/Channels Usage

MX MB Channel Used for Most Recent PC Purchases

MX MB Planned Channels Usage

MX MB PC Hardware/Interest in IT as a Service

MX MB Interest in Comprehensive Outsourced IT Services at Various Price Points per Seat

MX MB Printers and Peripherals

MX MB Printer Penetration

MX MB Average Annual Spending on Printers and Printer

MX MB Top 4 Printer Brands Currently Used

MX MB Proportion of Networked Printers

MX MB Peripherals Penetration

MX MB Average Annual Spending on Peripherals

MX MB PC Software/Operating Systems and Applications Usage

MX MB Operating Systems Usage - Current and Planned

MX MB Current Applications Usage

MX MB Planned Applications Usage

MX MB PC Software/Spending

MX MB Use of Custom Software

MX MB Average Annual Spending on Software Per MB

MX MB PC Software/ASP Usage

MX MB Hosted Applications Usage – Current and Planned

MX MB Average Spending on Hosted Apps and Expected Increase

MX MB Current Hosted Applications Usage

MX MB Planned Hosted Applications Usage

MX MB Planned Monthly Hosted Applications Spending

MX MB Amount Willing to Spend monthly for Hosted Applications Package

MX MB Networking/Penetration and Sizing

MX MB LAN Penetration

MX MB LAN Nodes

MX MB Average Number of Separate LANs and Location of Servers

MX MB Multiple Server Penetration

MX MB LAN Server Operating Systems and “Mission Critical” NOS

MX MB Types of Servers

MX MB Wireless LAN Deployment

MX MB Average Number of Servers Purchased in Last 12 Months and Server-Related Spending

MX MB Server Brands Used

MX MB SAN/NAS Usage

MX MB Average Networking Spending Per MB

MX MB Top 3 Networking Brands

MX MB Networking/Channels

MX MB LAN Channels Usage

MX MB Networking/LAN Applications and Infrastructure

MX MB Current LAN Applications Usage

MX MB Planned LAN Applications Usage

MX MB VPN Deployment

MX MB Networking/Near-Term Networking Outlook

MX MB LAN Upgrade Plans

MX MB Planned Servers and Server-Related Spending

MX MB Planned Server Brands

MX MB Wide Area Networking (WANs)/Sizing and Spending

MX MB WAN Usage

MX MB Lines Used to Access WAN

MX MB Backbone Transport Services

MX MB WAN Spending and Expected Increase OverNext 3 Years

MX MB WAN Upgrade Plans

MX MB Wide Area Networking (WANs)/Applications

MX MB WAN Applications – Current

MX MB WAN Applications – Planned

MX MB Wide Area Networking (WANs)/Vendors

MX MB Top 3 Datacom Vendors – Current and Planned

MX MB Importance of Factors in Datacom Vendor SelectioN

MX MB Importance of Factors in Voice/Data Integration

MX MB Internet Usage Profile/Penetration and Sizing

MX MB Average Number of Internet Users

MX MB Average Monthly Internet Access Spending Per MB

MX MB Internet Usage Profile/Bandwidth Usage and Service Providers

MX MB High-Speed Technology Penetration

MX MB Average Monthly High-Speed Communications Spending Per MB

MX MB Top Four Internet Services/Web Hosting Services Providers

MX MB Internet Usage Profile/Internet Business Applications

MX MB Current Internet Business Applications/Processes

MX MB Planned Internet Business Applications/Processes

MX MB Internet Usage Profile/Online Buying Behavior

MX MB Products/Services Purchased Online

MX MB Average Online Spending

MX MB Current and Planned Participation in Internet-based Electronic Marketplaces or Exchanges

MX MB Internet Usage Profile/Web Site Deployment

MX MB Web Site Deployment

MX MB Level of Web Hosting

MX MB Current Web Site Features

MX MB Planned Web Site Features

MX MB Web Hosting Services

MX MB Average Annual Web Site Spending Per MB

MX MB Impact of Web Site

MX MB Internet Usage Profile/e-Commerce Impact

MX MB e-Commerce Penetration

MX MB Use of Secure Card Authorization for e-Commerce

MX MB e-Commerce B2B vs. B2C

MX MB Revenues from e-Commerce

MX MB Internet Usage Profile/Intranet Usage

MX MB Intranet Usage and Spending

MX MB Current Intranet Applications

MX MB Planned Intranet Applications