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2002 Germany Medium Business Market Overview and Topline Assessment

Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: September 2002
Product Code: R149-238
Description
The following report is based on the findings of AMI-Partners’ 2002 Germany Medium Business Market Opportunity Assessment and provides definitive results across all key areas of AMI’s IT field research. AMI-Partners’ defines medium businesses in the following way “MBs have 100-999 employees, are non-residential and non-government organizations, and represent approximately 1% of the total Germany SMB universe.” Currently 24,770 entities comprise the German MB market and the number of Medium Businesses is growing at approximately 1.1% annually. Data were collected during the Q2, 2002 timeframe and is a nationally representative sample.

Key highlights include findings on the following technology areas:

  • Demographics
  • Telecommunications
  • Computing
  • Networking
  • Internet/e-Business
  • Wireless
Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Latin America, and the Asia/Pacific region, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis.
Table of Contents
Germany MB Germany MB IT/Telecom Spending Overview
Germany MB Firmographics Overview
Germany MB Attitudes and Strategic Directions Overview
Germany MB Computing Overview
Germany MB Networking Overview
Germany MB Internet Overview
Germany MB Methodologies and General
Germany MB Survey Methodology Overview
Germany MB Recruitment and Survey Process
Germany MB Market Definition
Germany MB Sampling Pool by Size of Business
Germany MB Sampling Pool by Type of Business
Germany MB Weighting Factors by Employee Size
Germany MB Margin of Error
Germany MB Demographics
Germany MB Number of Businesses by Employee Size
Germany MB Size of Company: Total Share of Enterprises vs. Total Number of Employees
Germany SMB Business Workforce by Employee Size
Germany MB Number of Businesses by Vertical Industry
Germany MB Mobile Workforce
Germany MB Telecommuting
Germany MB Headquarters Location by Employee Size
Germany MB Headquarters Location by Vertical Industry
Germany MB Current and Planned Number of Branches
Germany MB Total Number of Branch Sites/Locations
Germany MB Average Revenues
Germany MB Changes in Annual Revenues
Germany MB Revenue Generation
Germany MB Suppliers and Vendors
Germany MB Average Assets
Germany MB Customer Transactions
Germany MB Use of Electronic Billing/Invoicing
Germany MB Vendor/Supplier Transactions
Germany MB Maintenance of Corporate Credit Cards
Germany MB Annual Sales and Purchases Processed Via Credit Card
Germany MB Financial Products Usage – Current & Planned
Germany MB Courier/Messenger Services
Germany MB Advertising and Promotion Media Usage
Germany MB Average Number of FT Employees Planned for Hire
Germany MB Summary Comparisons
Germany MB Key Technology Penetration
Germany MB Market Overview: Expanded Technology Penetration
Germany MB IT/Telecom Spending Areas
Germany MB IT/Telecom Spending Comparisons
Germany MB Year-to-Year Growth Patterns by IT/Telecom Spending Area
Germany MB Year-to-Year Growth Patterns in Technology Penetration
Germany MB Attitudes and Strategic Directions
Germany MB September 11th Repercussions
Germany MB Overview of MB Business Attitudes
Germany MB Perceived Importance of Business Functions and Applications – Business Process Automation & Connectivity/Data Networking
Germany MB Perceived Importance of Business Functions and Applications – Internet/IP Apps, Networking/Computing OS & Apps, Security, Training, Outsourcing
Germany MB Overview of IT Purchase Preferences
Germany MB Number of Full-Time IT Service and Support Employees
Germany MB Average Annual IT Budget
Germany MB IT Services Outsourcing
Germany MB IT Budget Allocations for IT Services Outsourcing
Germany MB Decision Making and Media Usage
Germany MB IT Decision Makers
Germany MB Telecom and Other Products & Services
Germany MB Total Annual Telecom Spending
Germany MB Average Annual Telecom Spending
Germany MB Total Annual Local Telecom Spending by Employee Size and Industry
Germany MB Total Annual Long Distance Spending by Employee Size and Industry
Germany MB Average Monthly Telecom Spending per MB
Germany MB Average Monthly Telecom Spending per MB by Employee Size
Germany MB Cellular Phone Penetration and Spending
Germany MB Pager Penetration and Spending
Germany MB Use of Conferencing Services
Germany MB Data/Communications Lines Usage for Voice Calls
Germany MB Average Annual Spending on Data/Communications Lines and Technologies
Germany MB Spending for Outsourcing of Business Functions by Employee Size
Germany MB Current Outsourcing of Business Processes
Germany MB Computing – Summary Charts
Germany MB Total Spending on Computing Hardware, Software, and Service/Support
Germany MB Total Spending on Computing Hardware, Software, Service & Support
Germany MB Average Spending on Computing Hardware, Software, Service & Support
Germany MB Computing – Hardware and Service/Support
Germany MB Computer Ownership and Installed Base
Germany MB Computer Ownership and Installed Base By Employee Size
Germany MB Desktop and Portable PCs Owned per Employee; By Employee Size (PC to Employee Ratio)
Germany MB Desktop and Portable PCs Owned per Employee; By Vertical Industry (PC to Employee Ratio)
Germany MB Average Computers Purchased and Total Shipments
Germany MB Trends in Ownership of Top Five Computer Brands
Germany MB Last 12 Months Purchasing Trends of Top Five Computer Brands
Germany MB Planned Computer Purchases
Germany MB Planned Computer Purchase by Employee Size
Germany MB Top Five Computer Brands Planned for Purchase
Germany MB Average Planned Computer Spending per MB
Germany MB Current Channel Share for Computer Purchases: 2001 vs. 2002
Germany MB Planned Channel Usage for Computer Purchases: 2001 vs. 2002
Germany MB Total Computer Service and Support Spending by Employee Size
Germany MB Average Computer Service and Support Spending by Employee Size
Germany MB Handheld Devices
Germany MB Computing – Software
Germany MB Trend in Total Software Spending by Employee Size
Germany MB Packaged and Custom Software Spending by Employee Size
Germany MB Application Software Penetration
Germany MB Application Software Penetration: Current and Planned
Germany MB Trends of Application Software Penetration
Germany MB Operating System Used/Planned to be Used
Germany MB Year-Over-Year Change in Use of Operating Systems
Germany MB Usage of Customer Relationship Management (CRM) and/or Sales Force Automation (SFA) Software
Germany MB Usage of Enterprise Resource Planning (ERP) and/or Supply Chain Management (SCM) Software
Germany MB Computing – Printers and Peripherals*
Germany MB Trend in Total Spending on Printers by Employee Size
Germany MB Trend in Total Spending on Peripherals* by Employee Size
Germany MB Total Spending on Printer Supplies by Employee Size and Industry
Germany MB Printer Ownership and Installed Base
Germany MB Planned Printer Purchases During the Next 12 Months by Employee Size
Germany MB Printer Brands Currently Used
Germany MB Printer Brands Purchased in Last 12 Months
Germany MB Printer Brands Planned for Purchase in Next 12 Months
Germany MB Trends in Printer Brands
Germany MB Average Number of Pages Printed Daily by Employee Size and Industry
Germany MB Peripherals* Ownership Among MBs
Germany MB Networking – Summary Charts
Germany MB Total Annual Networking Spending
Germany MB Average Annual Networking Spending
Germany MB Current and Planned Adoption of Networking Technologies
Germany MB Networking – LAN-Related, Servers, Storage
Germany MB LAN Penetration by Employee Size
Germany MB Number of Nodes and Node Distribution
Germany MB Server Installed Base
Germany MB Server Shipments by Employee Size
Germany MB Overall Server Brands Used
Germany MB Trends in Server Brands
Germany MB Channels Used for Purchasing LAN-Related Hardware and Software
Germany MB Trends in Use of Network Operating Systems
Germany MB Trends in Wireless LAN Penetration
Germany MB Use of SAN/NAS Technology
Germany MB SAN/NAS Brands Current and Planned
Germany MB Current and Planned Use of VPNs
Germany MB Firewall Deployment
Germany MB Current and Planned LAN Applications
Germany MB LAN
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