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2002 Australia Small Business Market Overview and Topline Assessment

Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: September 2002
Product Code: R149-240
Description
The following report is based on the findings of AMI-Partners’ 2002 Australia Small Business Market Opportunity Assessment and provides definitive results across all key areas of AMI’s IT field research. AMI-Partners’ defines small businesses in the following way “SBs have 1-99 employees, are non-residential and non-government organizations, and represent over 99% of the total Australia SMB universe.” Currently 984,800 entities comprise the Australia SB market and the number of Small Businesses is growing at approximately 2.6% annually. Data were collected during the Q2, 2002 timeframe and is a nationally representative sample.

Key highlights include findings on the following technology areas:

  • Demographics
  • Telecommunications
  • Computing
  • Networking
  • Internet/e-Business
  • Wireless
Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Latin America, and the Asia/Pacific region, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis.
Table of Contents
Australia SB Introduction
Australia SB IT/Telecom Spending Overview
Australia SB Firmographics Overview
Australia SB Attitudes and Strategic Directions Overview
Australia SB Computing Overview
Australia SB Networking Overview
Australia SB Internet Overview
Australia SB Methodologies and General
Australia SB Survey Methodology Overview
Australia SB Recruitment and Survey Process
Australia SB What is a Small Business (SB)?
Australia SB Sampling Pool by Size of Business
Australia SB Sampling Pool by Type of Business
Australia SB Weighting Factors by Employee Size
Australia SB Margin of Error
Australia SB Demographics
Australia SB Number of Businesses by Employee Size
Australia SB Size of Company: Total Share of Enterprises vs. Total Number of Employees
Australia SB Number of PC Owning SB by Employee Size & Vertical
Australia SB Business Workforce by Employee Size
Australia SB Number of Businesses by Vertical Industry Among PC SBs
Australia SB Mobile Workforce
Australia SB Telecommuting
Australia SB Headquarters Location
Australia SB Headquarters Location by Vertical Industry
Australia SB Current and Planned Number of Branches
Australia SB Total Number of Sites/Locations
Australia SB Average Revenues
Australia SB Changes in Annual Revenues
Australia SB Revenue Generation - B2B vs. B2C
Australia SB Revenue Generation by Territory
Australia SB Suppliers and Vendors
Australia SB Customer Transactions
Australia SB Vendor/Supplier Transactions
Australia SB Maintenance of Corporate Credit Cards
Australia SB Annual Sales and Purchases Processed via Credit Cards
Australia SB Average Number of FT Employees Planned for Hire
Australia SB Summary Comparisons
Australia SB Key Technology Penetration
Australia SB Market Overview: Expanded Technology Penetration
Australia SB IT/Telecom Spending Areas
Australia SB IT/Telecom Spending Comparisons
Australia SB Year-to-Year Growth Patterns by IT/Telecom Spending Area
Australia SB Year-to-Year Growth Patterns in Technology Penetration
Australia SB Attitudes and Strategic Directions
Australia SB Overview of SB Business Attitudes
Australia SB Perceived Importance of Various Business Functions and Applications
Australia SB Overview of IT Purchase Preferences
Australia SB Average Annual IT Budget
Australia SB IT Budget Allocations for IT Services Outsourcing
Australia SB Decision Making and Media Usage
Australia SB Decision Making Personnel for IT-Related Purchases
Australia SB Information Source Used for IT-Related Products & Services
Australia SB Impact of Different Information Sources on General Awareness of PC/IT-Related Products by Employee Size
Australia SB Information Sources Used for Price/Feature Comparison for IT-Related Products & Services by Employee Size
Australia SB Telecom and Other Products & Services
Australia SB Total Annual Telecom Spending
Australia SB Average Annual Telecom Spending
Australia SB Total Annual Local Telecom Spending by Employee Size and Industry
Australia SB Total Annual Long Distance Spending by Employee Size and Industry
Australia SB Average Monthly Telecom Spending per PC SB
Australia SB Average Monthly Telecom Spending per PC SB by Employee Size
Australia SB Penetration of Telecom Products
Australia SB Planned Adoption of Telecom Products
Australia SB Number of Current and Planned Telephone Lines by Employee Size
Australia SB Phone Lines per Employee by Employee Size and Industry
Australia SB Cellular Phone Penetration and Spending
Australia SB Pager Penetration and Spending
Australia SB Toll-Free Number Penetration by Employee Size and Industry
Australia SB PBX/Centrex Penetration by Employee Size and Industry
Australia SB Internet-Enabled Phone Penetration by Employee Size and Industry
Australia SB Current Outsourcing of Business Processes
Australia SB Current and Planned Adoption of Business Products and Services
Australia SB Spending for Outsourcing of Business Functions by Employee Size
Australia SB Computing – Summary Charts
Australia SB Total Spending on Computing Hardware & Software
Australia SB Computing – Computing Hardware and Service/Support
Australia SB Overall PC Penetration by Employee Size and Industry
Australia SB Computer Ownership and Installed Base
Australia SB Computer Ownership and Installed Base
Australia SB Computers Owned per Employee; By Employee Size (Computer to Employee Ratio)
Australia SB Computers Owned per Employee; By Vertical Industry (Computer to Employee Ratio)
Australia SB Average Computers Purchased and Total Shipments
Australia SB Trends in Ownership of Top Five Desktop & Portable Brands
Australia SB Last 12 Months Purchasing Trends of Top Five Desktop & Portable Brands
Australia SB Planned Computer Purchases
Australia SB Planned Computer Purchases by Employee Size
Australia SB Top Five Computer Brands Planned for Purchase
Australia SB Average Planned PC Spending per SB
Australia SB Current and Planned Overall Channel Usage for PC Purchases
Australia SB PCs Purchased by Channel
Australia SB PC Service and Support Spending by Employee Size
Australia SB Average PC Service and Support Spending by Employee Size
Australia SB Handheld Devices
Australia SB Computing – PC Software
Australia SB Trend in Total Software Spending by Employee Size
Australia SB Packaged and Custom* Software Spending by Employee Size
Australia SB Application Software Penetration
Australia SB Trends of Application Software Penetration
Australia SB Operating System Used/Planned to be Used
Australia SB Year-Over-Year Change in Use of Operating Systems
Australia SB Channel Used for Purchasing Software
Australia SB Usage of Customer Relationship Management (CRM) and/or Sales Force Automation (SFA) Software
Australia SB Computing – Printers and Peripherals*
Australia SB Trend in Total Printer Spending by Employee Size
Australia SB Trend in Total Peripherals* Spending by Employee Size
Australia SB Total Printer Supplies Spending by Employee Size and Industry
Australia SB Printer Ownership and Installed Base
Australia SB Printer Brands
Australia SB Planned Printer Purchases During the Next 12 Months by Employee Size
Australia SB Peripherals* Ownership Among SBs
Australia MB Networked Printers
Australia SB Networking – Summary Charts
Australia SB Total Annual Networking Spending
Australia SB Average Annual Networking Spending
Australia SB Current and Planned Adoption of Networking Technologies
Australia SB Networking – LAN-Related, Servers, Storage
Australia SB LAN and Server Penetration
Australia SB LAN Penetration by Employee Size
Australia SB Server-Based Vs. Peer-to-Peer LANs
Australia SB Server Installed Base
Australia SB Server Shipments by Employee Size
Australia SB Overall Server Brands Used
Australia SB Channels Used for Purchasing LAN-Related Hardware and Software
Australia SB Trends in Use of Network Operating Systems
Australia SB Trends in Wireless LAN Penetration
Australia SB Use of SAN/NAS Technology
Australia SB Current and Planned Use of VPNs
Australia SB Firewall Deployment
Australia SB Current and Planned LAN Applications
Australia SB LAN Upgrade Plans for the Next 12 Months
Australia SB Networking Brands
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