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2002 Australia Medium Business Market Overview and Topline Assessment

Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: October 2002
Product Code: R149-244
Description
The following report is based on the findings of AMI-Partners’ 2002 Australia Medium Business Market Opportunity Assessment and provides definitive results across all key areas of AMI’s IT field research. AMI-Partners’ defines medium businesses in the following way “MBs have 100-999 employees, are non-residential and non-government organizations, and represent less than 1% of the total Australia SMB universe.” Currently 8,900 entities comprise the Australia MB market and the number of Medium Businesses is growing at approximately 2.7% annually. Data were collected during the Q2, 2002 timeframe and is a nationally representative sample.

Key highlights include findings on the following technology areas:

  • Demographics
  • Telecommunications
  • Computing
  • Networking
  • Internet/e-Business
  • Wireless

Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Latin America, and the Asia/Pacific region, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis.

Table of Contents
Australia MB Introduction
Australia MB IT/Telecom Spending Overview
Australia MB Firmographics Overview
Australia MB Attitudes and Strategic Directions Overview
Australia MB Computing Overview
Australia MB Networking Overview
Australia MB Internet Overview
Australia MB Methodologies and General
Australia MB Survey Methodology Overview
Australia MB Recruitment and Survey Process
Australia MB Market Definition
Australia MB Sampling Pool by Size of Business
Australia MB Sampling Pool by Type of Business
Australia MB Weighting Factors by Employee Size
Australia MB Margin of Error
Australia MB Demographics
Australia MB Number of Businesses by Employee Size
Australia MB Size of Company: Total Share of Enterprises vs. Total Number of Employees
Australia SMB Business Workforce by Employee Size
Australia MB Number of Businesses by Vertical Industry
Australia MB Mobile Workforce
Australia MB Telecommuting
Australia MB Headquarters Location by Employee Size
Australia MB Headquarters Location by Vertical Industry
Australia MB Current and Planned Number of Branches
Australia MB Total Number of Branch Sites/Locations
Australia MB Average Revenues
Australia MB Changes in Annual Revenues
Australia MB Revenue Generation
Australia MB Suppliers and Vendors
Australia MB Average Assets
Australia MB Customer Transactions
Australia MB Use of Electronic Billing/Invoicing
Australia MB Vendor/Supplier Transactions
Australia MB Maintenance of Corporate Credit Cards
Australia MB Annual Sales and Purchases Processed Via Credit Card
Australia MB Financial Products Usage – Current & Planned
Australia MB Courier/Messenger Services
Australia MB Advertising and Promotion Media Usage
Australia MB Average Number of FT Employees Planned for Hire
Australia MB Summary Comparisons
Australia MB Key Technology Penetration
Australia MB Market Overview: Expanded Technology Penetration
Australia MB IT/Telecom Spending Areas
Australia MB IT/Telecom Spending Comparisons
Australia MB Year-to-Year Growth Patterns by IT/Telecom Spending Area
Australia MB Year-to-Year Growth Patterns in Technology Penetration
Australia MB Attitudes and Strategic Directions
Australia MB September 11th Repercussions
Australia MB Overview of MB Business Attitudes
Australia MB Perceived Importance of Business Functions and Applications
Australia MB Overview of IT Purchase Preferences
Australia MB Number of Full-Time IT Service and Support Employees
Australia MB Average Annual IT Budget
Australia MB IT Services Outsourcing
Australia MB IT Budget Allocations for IT Services Outsourcing
Australia MB Decision Making and Media Usage
Australia MB IT Decision Makers
Australia MB Telecom and Other Products & Services
Australia MB Total Annual Telecom Spending
Australia MB Average Annual Telecom Spending
Australia MB Total Annual Local Telecom Spending by Employee Size and Industry
Australia MB Total Annual Long Distance Spending by Employee Size and Industry
Australia MB Average Monthly Telecom Spending per MB
Australia MB Average Monthly Telecom Spending per MB by Employee Size
Australia MB Cellular Phone Penetration and Spending
Australia MB Use of Conferencing Services
Australia MB Data/Communications Lines Usage for Voice Calls
Australia MB Average Annual Spending on Data/Communications Lines and Technologies
Australia MB Spending for Outsourcing of Business Functions by Employee Size
Australia MB Current Outsourcing of Business Processes
Australia MB Computing – Summary Charts
Australia MB Total Spending on Computing Hardware, Software, and Service/Support
Australia MB Total Spending on Computing Hardware, Software, Service & Support
Australia MB Average Spending on Computing Hardware, Software, Service & Support
Australia MB Computing – Hardware and Service/Support
Australia MB Computer Ownership and Installed Base
Australia MB Computer Ownership and Installed Base By Employee Size
Australia MB Desktop and Portable PCs Owned per Employee; By Employee Size (PC to Employee Ratio)
Australia MB Desktop and Portable PCs Owned per Employee; By Vertical Industry (PC to Employee Ratio)
Australia MB Average Computers Purchased and Total Shipments
Australia MB Trends in Ownership of Top Five Computer Brands
Australia MB Last 12 Months Purchasing Trends of Top Five Computer Brands
Australia MB Planned Computer Purchases
Australia MB Planned Computer Purchase by Employee Size
Australia MB Top Five Computer Brands Planned for Purchase
Australia MB Average Planned Computer Spending per MB
Australia MB Current Channel Share for Computer Purchases: 2001 vs. 2002
Australia MB Planned Channel Usage for Computer Purchases: 2001 vs. 2002
Australia MB Total Computer Service and Support Spending by Employee Size
Australia MB Average Computer Service and Support Spending by Employee Size
Australia MB Handheld Devices
Australia MB Computing – Software
Australia MB Trend in Total Software Spending by Employee Size
Australia MB Packaged and Custom Software Spending by Employee Size
Australia MB Packaged and Custom Software Spending by Employee Size
Australia MB Application Software Penetration
Australia MB Application Software Penetration: Current and Planned
Australia MB Trends of Application Software Penetration
Australia MB Operating System Used/Planned to be Used
Australia MB Year-Over-Year Change in Use of Operating Systems
Australia MB Usage of Customer Relationship Management (CRM) and/or Sales Force Automation (SFA) Software
Australia MB Usage of Enterprise Resource Planning (ERP) and/or Supply Chain Management (SCM) Software
Australia MB Computing – Printers and Peripherals*
Australia MB Trend in Total Spending on Printers by Employee Size
Australia MB Trend in Total Spending on Peripherals* by Employee Size
Australia MB Total Spending on Printer Supplies by Employee Size and Industry
Australia MB Printer Ownership and Installed Base
Australia MB Planned Printer Purchases During the Next 12 Months by Employee Size
Australia MB Printer Brands Currently Used
Australia MB Printer Brands Purchased in Last 12 Months
Australia MB Printer Brands Planned for Purchase in Next 12 Months
Australia MB Trends in Printer Brands
Australia MB Average Number of Pages Printed Daily by Employee Size and Industry
Australia MB Peripherals* Ownership Among MBs
Australia MB Networking – Summary Charts
Australia MB Total Annual Networking Spending
Australia MB Average Annual Networking Spending
Australia MB Current and Planned Adoption of Networking Technologies
Australia MB Networking – LAN-Related, Servers, Storage
Australia MB LAN Penetration by Employee Size
Australia MB Number of Nodes and Node Distribution
Australia MB Server Installed Base
Australia MB Server Shipments by Employee Size
Australia MB Overall Server Brands Used
Australia MB Trends in Server Brands
Australia MB Channels Used for Purchasing LAN-Related Hardware and Software
Australia MB Trends in Use of Network Operating Systems
Australia MB Trends in Wireless LAN Penetration
Australia MB Use of SAN/NAS Technology
Australia MB SAN/NAS Brands Current and Planned
Australia MB Current and Planned Use of VPNs
Australia MB Firewall Depl
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