Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: December 2002
Product Code: R149-263Description AMI-Partners defines Small Businesses as having 1-99 employees, non-home bound, and non-franchise of a larger company of over 99 employees, non-government, and for-profit organization. Small Businesses span the demographic horizon, with a variety of employee sizes, vertical market affiliation, and in various geographic locations with a high degree of variability in terms of business processes. In order to fully understand this complex, yet rewarding market, a segment-based approach in targeting specific segments through their IT adoption characteristics is needed.
AMI-Partners proposes the most actionable and distinguishable method to segment the small business market is by IT adoption. IT adoption is defined as a business' propensity to adopt, or absorb, IT solutions as a means to grow and manage their business. High adopters of IT would be those who are embracing more advanced IT solutions (LAN, e-commerce, mobile PCs, servers, etc), while low adopters are those that are resisting, or do not have a need (whether real or perceived) for IT solutions including a PC (which many low adopters do not have). By segmenting the SB market using an IT adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. For a more in-depth view of the data collection and segmentation methodology see the methodology section of this report.
This report provides a management summary of the AMI-Partners' 2002 U.K. Small Business IT Adoption Based Segmentation. Reference will be made to four segments within the segmentation, called tiers, from the highest adopter of IT (tier 1), to the lowest adopter (tier 4). Thus, these four distinct segments have been named by AMI-Partners as AMI Tier 1 SBs, AMI Tier 2 SBs, AMI Tier 3 SBs, and AMI Tier 4 SBs - from the highest (AMI tier 1 SB) to lowest (AMI Tier 4 SB) adopters of IT.
Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Latin America, and the Asia/Pacific region, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents - UK SB Methodology Section
- AMI-Partners 2002 Small Business Survey Captured the Input of 300 SBs Asking them 125 Different Questions
- AMI-Partners Probes Beyond the Obvious to Understand How Small Businesses Make Decisions, Operate, and Think.
- AMI-Partners 2002 UK Small Business IT Adoption Based Segmentation Objectives
- UK SB Segmentation Variables Used
- UK SB Segmentation Process Overview
- UK SB Segmentation Methodology
- UK SB Demographic Section – Key Firmographic Indicators
- UK SB Number of Employees
- UK SB Breakout of Employee Size Categories by Tiers
- UK SB Vertical Industries
- UK SB Breakout of Vertical Industry Categories by Tiers
- UK SB Average Sales Revenue
- UK SB B2B vs. B2C – Sales Revenues
- UK SB Sales generated by territory
- UK SB % of SBs with Branch Offices
- UK SB Location of SB
- UK SB Average % Mobile Workforce
- UK SB Demographics – Near-term Business Outlook and Plans
- UK SB % Change Planned in Next 12 Months Revenues
- UK SB % Planning to Hire More Employees
- UK SB % of SBs Planning to Open Additional Branches
- UK SB Demographics – Business Operations and Challenges
- UK SB Average Annual IT Budget and Average % Increase Expected
- UK SB IT Budget Allocations for IT Services Outsourcing
- UK SB Types of Business Services Outsourced
- UK SB Average Spending on Outsourcing
- UK SB Customer Transactions
- UK SB Regular Suppliers
- UK SB Vendor/Supplier Transactions
- UK SB Annual Sales and Purchases Processed Via Credit Card
- UK SB Maintenance of Corporate Credit Cards
- UK SB Attitudes Toward Technology and Strategic IT Plans/Outlook
- UK SB Overview of SB Business Attitudes
- UK SB Perceived Importance of Various Business Functions and Applications
- UK SB Overview of IT Purchase Preferences – AMI Tier 1
- UK SB Overview of IT Purchase Preferences – AMI Tier 2
- UK SB Overview of IT Purchase Preferences – AMI Tier 3
- UK SB Overview of IT Purchase Preferences – AMI Tier 4
- UK SB IT Decision Makers
- UK SB Telecom Usage Profile
- UK SB Average # of Telephone Lines Current & Planned
- UK SB Communications Products Penetration Across all Segments
- UK SB Average Monthly Telecom Spending Per SB
- UK SB Internet Usage Profile – Penetration and Sizing
- UK SB Internet Penetration
- UK SB Average Number of Internet Users
- UK SB Average Monthly Online Subscription & Usage (56K) Spending Per SB
- UK SB Internet Usage Profile – Bandwidth Usage
- UK SB High-Speed Technology Penetration
- UK SB Average Monthly High-Speed Communications Spending Per SB
- UK SB Internet Usage Profile – ISP Usage and Selection Criteria
- UK SB Top Five ISPs
- UK SB Internet Usage Profile – Internet Business Applications
- UK SB Current Internet Business Applications/Processes
- UK SB Planned Internet Business Applications/Processes
- UK SB Internet Usage Profile – Online Buying Behavior
- UK SB Products/Services Purchased Online
- UK SB Products/Services Purchased Online (Cont.)
- UK SB Average Monthly Online Spending
- UK SB Internet Usage Profile – Web Site Deployment
- UK SB Web Site Deployment
- UK SB Web Site Hosting
- UK SB Level of Web Hosting
- UK SB Average Annual Web Site Spending Per SB
- UK SB Impact of Web Site
- UK SB Plans for Web Site Re-Launch
- UK SB Internet Usage Profile – e-Commerce Impact
- UK SB e-Commerce Penetration
- UK SB Use of Secure Card Authorization for e-Commerce
- UK SB Average Annual Web Site Sales
- UK SB e-Commerce B2B vs. B2C
- UK SB Revenues from e-Commerce
- UK SB Internet Usage Profile – Intranet Usage
- UK SB Intranet Usage and Spending
- UK SB PC Hardware – Sizing and Spending
- UK SB Average Number of Desktops
- UK SB Portable PC Penetration & Average Number of Portable PCs
- UK SB Microprocessors
- UK SB Average Number of Desktops and Portable PCs Purchased in Last 12 Months
- UK SB Average Spending on PCs and PC Service/Support
- UK SB Average Spending per Computer
- UK SB Average Number of Desktops and Portable PCs Planned for Purchase
- UK SB PC Hardware – PC Brands Usage
- UK SB Top 5 Brands – Desktops & Portables Used
- UK SB Top 5 Brands – Desktops & Portables Purchased in Last 12 Months
- UK SB Top 5 Brands – Desktops & Portables Planned for Purchase In Next 12 Months
- UK SB PC Hardware – Channels Usage
- UK SB Channel Share for Most Recent PC Purchases
- UK SB Planned Channels Usage
- UK SB Printers and Peripherals
- UK SB Printer Penetration
- UK SB Average Number of Pages Printed Per SB Per Day
- UK SB Average Annual Spending on Printers and Printer Supplies
- UK SB Top 4 Printer Brands
- UK SB Proportion of Networked Printers
- UK SB Peripherals Penetration
- UK SB Average Annual Spending on Peripherals
- UK SB PC Software – Operating Systems and Applications Usage
- UK SB Operating Systems Usage – Current and Planned
- UK SB Current Applications Usage
- UK SB Planned Applications Usage
- UK SB Frequency and Methods for Purchasing Software
- UK SB Usage of Customer Relationship Management (CRM) and/or Sales Force Automation (SFA) Software
- UK SB Implementation by Type of CRM/SFA Software Solution
- UK SB Business Processes and Operations
- UK SB PC Software – Spending
- UK SB Use of Custom Software
- UK SB Average Annual Spending on Customized and Packaged Software Per SB
- UK SB PC Software – ASP Usage
- UK SB Hosted Applications Usage – Current and Planned
- UK SB Average Spending on Hosted Apps
- UK SB Current Hosted Applications Usage
- UK SB Planned Hosted Applications Usage
- UK SB Networking – Penetration and Sizing
- UK SB LAN Penetration
- UK SB Server-Based LAN Penetration
- UK SB Average Number of PCs Connected to LAN – Current and Planned
- UK SB LAN Server Operating Systems
- UK SB Types of Servers
- UK SB Wireless LAN Deployment
- UK SB Average Number PCs Networked Via Wireless LAN
- UK SB Average Number of Servers Purchased in Last 12 Months and Spending
- UK SB Server Brands Used
- UK SB SAN/NAS Usage
- UK SB Firewall Deployment
- UK SB Firewall Brands Usage
- UK MB Average Networking Spending Per SB
- UK SB Networking – Channels
- UK SB LAN Channels Usage
- UK SB Networking – LAN Applications and Infrastructure
- UK SB Current LAN Applications Usage
- UK SB Planned LAN Applications Usage
- UK SB VPN Deployment
- UK SB Networking – Near-Term Networking Outlook
- UK SB LAN Upgrade Plans
- UK SB Planned Servers and Spending
- UK SB Planned Server Brands
- UK SB Service and Support
- UK SB Average PC Service and Support Spending Vs. Networking Service and Support Spending
- UK SB Media Usage
- UK SB Information Source Used for IT-Related Products & Services – Impacts General Awareness
- UK SB Information Source Used for IT-Related Products & Services – Used for Specific Price/Feature Information Comparison
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