Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: December 2002
Product Code: R149-264Description AMI-Partners defines Small Businesses as having 1-99 employees, non-home bound, and non-franchise of a larger company of over 99 employees, non-government, and for-profit organization. Small Businesses span the demographic horizon, with a variety of employee sizes, vertical market affiliation, and in various geographic locations with a high degree of variability in terms of business processes. In order to fully understand this complex, yet rewarding market, a segment-based approach in targeting specific segments through their IT adoption characteristics is needed.
AMI-Partners proposes the most actionable and distinguishable method to segment the small business market is by IT adoption. IT adoption is defined as a business' propensity to adopt, or absorb, IT solutions as a means to grow and manage their business. High adopters of IT would be those who are embracing more advanced IT solutions (LAN, e-commerce, mobile PCs, servers, etc), while low adopters are those that are resisting, or do not have a need (whether real or perceived) for IT solutions including a PC (which many low adopters do not have). By segmenting the SB market using an IT adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. For a more in-depth view of the data collection and segmentation methodology see the methodology section of this report.
This report provides a management summary of the AMI-Partners' Germany Small Business IT Adoption Based Segmentation. Reference will be made to four segments within the segmentation, called tiers, from the highest adopter of IT (tier 1), to the lowest adopter (tier 4). Thus, these four distinct segments have been named by AMI-Partners as AMI Tier 1 SBs, AMI Tier 2 SBs, AMI Tier 3 SBs, and AMI Tier 4 SBs - from the highest (AMI tier 1 SB) to lowest (AMI Tier 4 SB) adopters of IT.
Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Latin America, and the Asia/Pacific region, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents - Germany SB Methodology Section
- AMI-Partners 2002 Small Business Survey Captured the Input of 303 SBs Asking them 125 Different Questions
- AMI-Partners Probes Beyond the Obvious to Understand How Small Businesses Make Decisions, Operate, and Think.
- AMI-Partners 2002 Germany Small Business IT Adoption Based Segmentation Objectives
- Germany SB Segmentation Variables Used
- Germany SB Segmentation Process Overview
- Germany SB Segmentation Methodology
- Germany SB Demographic Section – Key Firmographic Indicators
- Germany SB Number of Employees
- Germany SB Breakout of Employee Size Categories by Tiers
- Germany SB Vertical Industries
- Germany SB Breakout of Vertical Industry Categories by Tiers
- Germany SB Average Sales Revenue
- Germany SB B2B vs. B2C – Sales Revenues
- Germany SB Sales generated by territory
- Germany SB % of SBs with Branch Offices
- Germany SB Location of SB
- Germany SB Average % Mobile Workforce
- Germany SB Demographics – Near-term Business Outlook and Plans
- Germany SB % Change Planned in Next 12 Months Revenues
- Germany SB % Planning to Hire More Employees
- Germany SB % of SBs Planning to Open Additional Branches
- Germany SB Demographics – Business Operations and Challenges
- Germany SB Average Annual IT Budget and Average % Increase Expected
- Germany SB IT Budget Allocations for IT Services Outsourcing
- Germany SB Types of Business Services Outsourced
- Germany SB Average Spending on Outsourcing
- Germany SB Customer Transactions
- Germany SB Regular Suppliers
- Germany SB Vendor/Supplier Transactions
- Germany SB Annual Sales and Purchases Processed Via Credit Card
- Germany SB Maintenance of Corporate Credit Cards
- Germany SB Attitudes Toward Technology and Strategic IT Plans/Outlook
- Germany SB Overview of SB Business Attitudes
- Germany SB Perceived Importance of Various Business Functions and Applications
- Germany SB Overview of IT Purchase Preferences – AMI Tier 1
- Germany SB Overview of IT Purchase Preferences – AMI Tier 2
- Germany SB Overview of IT Purchase Preferences – AMI Tier 3
- Germany SB Overview of IT Purchase Preferences – AMI Tier 4
- Germany SB IT Decision Makers
- Germany SB Telecom Usage Profile
- Germany SB Average # of Telephone Lines Current & Planned
- Germany SB Communications Products Penetration Across all Segments
- Germany SB Average Monthly Telecom Spending Per SB
- Germany SB Internet Usage Profile – Penetration and Sizing
- Germany SB Internet Penetration
- Germany SB Average Number of Internet Users
- Germany SB Average Monthly Online Subscription & Usage (56K) Spending Per SB
- Germany SB Internet Usage Profile – Bandwidth Usage
- Germany SB High-Speed Technology Penetration
- Germany SB Average Monthly High-Speed Communications Spending Per SB
- Germany SB Internet Usage Profile – ISP Usage and Selection Criteria
- Germany SB Top Five ISPs
- Germany SB Internet Usage Profile – Internet Business Applications
- Germany SB Current Internet Business Applications/Processes
- Germany SB Planned Internet Business Applications/Processes
- Germany SB Internet Usage Profile – Online Buying Behavior
- Germany SB Products/Services Purchased Online
- Germany SB Average Monthly Online Spending
- Germany SB Internet Usage Profile – Web Site Deployment
- Germany SB Web Site Deployment
- Germany SB Web Site Hosting
- Germany SB Level of Web Hosting
- Germany SB Average Annual Web Site Spending Per SB
- Germany SB Impact of Web Site
- Germany SB Plans for Web Site Re-Launch
- Germany SB Internet Usage Profile – e-Commerce Impact
- Germany SB e-Commerce Penetration
- Germany SB Use of Secure Card Authorization for e-Commerce
- Germany SB Average Annual Web Site Sales
- Germany SB e-Commerce B2B vs. B2C
- Germany SB Revenues from e-Commerce
- Germany SB Internet Usage Profile – Intranet Usage
- Germany SB Intranet Usage and Spending
- Germany SB PC Hardware – Sizing and Spending
- Germany SB Average Number of Desktops
- Germany SB Portable PC Penetration & Average Number of Portable PCs
- Germany SB Microprocessors
- Germany SB Average Number of Desktops and Portable PCs Purchased in Last 12 Months
- Germany SB Average Spending on PCs and PC Service/Support
- Germany SB Average Spending per Computer
- Germany SB Average Number of Desktops and Portable PCs Planned for Purchase
- Germany SB PC Hardware – PC Brands Usage
- Germany SB Top 5 Brands – Desktops & Portables Used
- Germany SB Top 5 Brands – Desktops & Portables Purchased in Last 12 Months
- Germany SB Top 5 Brands – Desktops & Portables Planned for Purchase In Next 12 Months
- Germany SB PC Hardware – Channels Usage
- Germany SB Channel Share for Most Recent PC Purchases
- Germany SB Planned Channels Usage
- Germany SB Printers and Peripherals
- Germany SB Printer Penetration
- Germany SB Average Number of Pages Printed Per SB Per Day
- Germany SB Average Annual Spending on Printers and Printer Supplies
- Germany SB Top 4 Printer Brands
- Germany SB Proportion of Networked Printers
- Germany SB Peripherals Penetration
- Germany SB Average Annual Spending on Peripherals
- Germany SB PC Software – Operating Systems and Applications Usage
- Germany SB Operating Systems Usage – Current and Planned
- Germany SB Current Applications Usage
- Germany SB Planned Applications Usage
- Germany SB Frequency and Methods for Purchasing Software
- Germany SB Usage of Customer Relationship Management (CRM) and/or Sales Force Automation (SFA) Software
- Germany SB Implementation by Type of CRM/SFA Software Solution
- Germany SB Business Processes and Operations
- Germany SB PC Software – Spending
- Germany SB Use of Custom Software
- Germany SB Average Annual Spending on Customized and Packaged Software Per SB
- Germany SB PC Software – ASP Usage
- Germany SB Hosted Applications Usage – Current and Planned
- Germany SB Average Spending on Hosted Apps
- Germany SB Current Hosted Applications Usage
- Germany SB Planned Hosted Applications Usage
- Germany SB Networking – Penetration and Sizing
- Germany SB LAN Penetration
- Germany SB Server-Based LAN Penetration
- Germany SB Average Number of PCs Connected to LAN – Current and Planned
- Germany SB LAN Server Operating Systems
- Germany SB Types of Servers
- Germany SB Wireless LAN Deployment
- Germany SB Average Number PCs Networked Via Wireless LAN
- Germany SB Average Number of Servers Purchased in Last 12 Months and Spending
- Germany SB Server Brands Used
- Germany SB SAN/NAS Usage
- Germany SB Firewall Deployment
- Germany SB Firewall Brands Usage
- Germany MB Average Networking Spending Per SB
- Germany SB Networking – Channels
- Germany SB LAN Channels Usage
- Germany SB Networking – LAN Applications and Infrastructure
- Germany SB Current LAN Applications Usage
- Germany SB Planned LAN Applications Usage
- Germany SB VPN Deployment
- Germany SB Networking – Near-Term Networking Outlook
- Germany SB LAN Upgrade Plans
- Germany SB Planned Servers and Spending
- Germany SB Planned Server Brands
- Germany SB Service and Support
- Germany SB Average PC Service and Support Spending Vs. Networking Service and Support Spending
- Germany SB Media Usage
- Germany SB Information Source Used for IT-Related Products & Services – Impacts General Awareness
- Germany SB Information Source Used for IT-Related Products & Services – Used for Specific Price/Feature Information Comparison
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