Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: December 2002
Product Code: R149-265Description AMI-Partners defines Small Businesses as having 1-99 employees, non-home bound, and non-franchise of a larger company of over 99 employees, non-government, and for-profit organization. Small Businesses span the demographic horizon, with a variety of employee sizes, vertical market affiliation, and in various geographic locations with a high degree of variability in terms of business processes. In order to fully understand this complex, yet rewarding market, a segment-based approach in targeting specific segments through their IT adoption characteristics is needed.
AMI-Partners proposes the most actionable and distinguishable method to segment the small business market is by IT adoption. IT adoption is defined as a business' propensity to adopt, or absorb, IT solutions as a means to grow and manage their business. High adopters of IT would be those who are embracing more advanced IT solutions (LAN, e-commerce, mobile PCs, servers, etc), while low adopters are those that are resisting, or do not have a need (whether real or perceived) for IT solutions including a PC (which many low adopters do not have). By segmenting the SB market using an IT adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. For a more in-depth view of the data collection and segmentation methodology see the methodology section of this report.
This report provides a management summary of the AMI-Partners' 2002 Japan Small Business IT Adoption Based Segmentation. Reference will be made to four segments within the segmentation, called tiers, from the highest adopter of IT (tier 1), to the lowest adopter (tier 4). Thus, these four distinct segments have been named by AMI-Partners as AMI Tier 1 SBs, AMI Tier 2 SBs, AMI Tier 3 SBs, and AMI Tier 4 SBs - from the highest (AMI tier 1 SB) to lowest (AMI Tier 4 SB) adopters of IT.
Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Latin America, and the Asia/Pacific region, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents - Japan SB Methodology Section
- AMI-Partners 2002 Small Business Survey Captured the Input of 300 SBs Asking them 125 Different Questions
- AMI-Partners Probes Beyond the Obvious to Understand How Small Businesses Make Decisions, Operate, and Think.
- AMI-Partners 2002 Japan Small Business IT Adoption Based Segmentation Objectives
- Japan SB Segmentation Variables Used
- Japan SB Segmentation Process Overview
- Japan SB Segmentation Methodology
- Japan SB Demographic Section – Key Firmographic Indicators
- Japan SB Number of Employees
- Japan SB Breakout of Employee Size Categories by Tiers
- Japan SB Vertical Industries
- Japan SB Breakout of Vertical Industry Categories by Tiers
- Japan SB Average Sales Revenue
- Japan SB B2B vs. B2C – Sales Revenues
- Japan SB Sales generated by territory
- Japan SB % of SBs with Branch Offices
- Japan SB Location of SB
- Japan SB Average % Mobile Workforce
- Japan SB Demographics – Near-term Business Outlook and Plans
- Japan SB % Change Planned in Next 12 Months Revenues
- Japan SB % Planning to Hire More Employees
- Japan SB % of SBs Planning to Open Additional Branches
- Japan SB Demographics – Business Operations and Challenges
- Japan SB Average Annual IT Budget and Average % Increase Expected
- Japan SB IT Budget Allocations for IT Services Outsourcing
- Japan SB Types of Business Services Outsourced
- Japan SB Average Spending on Outsourcing
- Japan SB Customer Transactions
- Japan SB Regular Suppliers
- Japan SB Vendor/Supplier Transactions
- Japan SB Annual Sales and Purchases Processed Via Credit Card
- Japan SB Maintenance of Corporate Credit Cards
- Japan SB Attitudes Toward Technology and Strategic IT Plans/Outlook
- Japan SB Overview of SB Business Attitudes
- Japan SB Perceived Importance of Various Business Functions and Applications
- Japan SB Overview of IT Purchase Preferences – AMI Tier 1
- Japan SB Overview of IT Purchase Preferences – AMI Tier 2
- Japan SB Overview of IT Purchase Preferences – AMI Tier 3
- Japan SB Overview of IT Purchase Preferences – AMI Tier 4
- Japan SB IT Decision Makers
- Japan SB Telecom Usage Profile
- Japan SB Average # of Telephone Lines Current & Planned
- Japan SB Communications Products Penetration Across all Segments
- Japan SB Average Monthly Telecom Spending Per SB
- Japan SB Internet Usage Profile – Penetration and Sizing
- Japan SB Internet Penetration
- Japan SB Average Number of Internet Users
- Japan SB Average Monthly Online Subscription & Usage (56K) Spending Per SB
- Japan SB Internet Usage Profile – Bandwidth Usage
- Japan SB High-Speed Technology Penetration
- Japan SB Average Monthly High-Speed Communications Spending Per SB
- Japan SB Internet Usage Profile – ISP Usage and Selection Criteria
- Japan SB Top Five ISPs
- Japan SB Internet Usage Profile – Internet Business Applications
- Japan SB Current Internet Business Applications/Processes
- Japan SB Planned Internet Business Applications/Processes
- Japan SB Internet Usage Profile – Online Buying Behavior
- Japan SB Products/Services Purchased Online
- Japan SB Average Monthly Online Spending
- Japan SB Internet Usage Profile – Web Site Deployment
- Japan SB Web Site Deployment
- Japan SB Web Site Hosting
- Japan SB Level of Web Hosting
- Japan SB Average Annual Web Site Spending Per SB
- Japan SB Impact of Web Site
- Japan SB Plans for Web Site Re-Launch
- Japan SB Internet Usage Profile – e-Commerce Impact
- Japan SB e-Commerce Penetration
- Japan SB Use of Secure Card Authorization for e-Commerce
- Japan SB Average Annual Web Site Sales
- Japan SB e-Commerce B2B vs. B2C
- Japan SB Revenues from e-Commerce
- Japan SB Internet Usage Profile – Intranet Usage
- Japan SB Intranet Usage and Spending
- Japan SB PC Hardware – Sizing and Spending
- Japan SB Average Number of Desktops
- Japan SB Portable PC Penetration & Average Number of Portable PCs
- Japan SB Microprocessors
- Japan SB Average Number of Desktops and Portable PCs Purchased in Last 12 Months
- Japan SB Average Spending on PCs and PC Service/Support
- Japan SB Average Spending per Computer
- Japan SB Average Number of Desktops and Portable PCs Planned for Purchase
- Japan SB PC Hardware – PC Brands Usage
- Japan SB Top 5 Brands – Desktops & Portables Used
- Japan SB Top 5 Brands – Desktops & Portables Purchased in Last 12 Months
- Japan SB Top 5 Brands – Desktops & Portables Planned for Purchase In Next 12 Months
- Japan SB PC Hardware – Channels Usage
- Japan SB Channel Share for Most Recent PC Purchases
- Japan SB Planned Channels Usage
- Japan SB Printers and Peripherals
- Japan SB Printer Penetration
- Japan SB Average Number of Pages Printed Per SB Per Day
- Japan SB Average Annual Spending on Printers and Printer Supplies
- Japan SB Top 4 Printer Brands
- Japan SB Proportion of Networked Printers
- Japan SB Peripherals Penetration
- Japan SB Average Annual Spending on Peripherals
- Japan SB PC Software – Operating Systems and Applications Usage
- Japan SB Operating Systems Usage – Current and Planned
- Japan SB Current Applications Usage
- Japan SB Planned Applications Usage
- Japan SB Frequency and Methods for Purchasing Software
- Japan SB Usage of Customer Relationship Management (CRM) and/or Sales Force Automation (SFA) Software
- Japan SB Implementation by Type of CRM/SFA Software Solution
- Japan SB Business Processes and Operations
- Japan SB PC Software – Spending
- Japan SB Use of Custom Software
- Japan SB Average Annual Spending on Customized and Packaged Software Per SB
- Japan SB PC Software – ASP Usage
- Japan SB Hosted Applications Usage – Current and Planned
- Japan SB Average Spending on Hosted Apps
- Japan SB Current Hosted Applications Usage
- Japan SB Planned Hosted Applications Usage
- Japan SB Networking – Penetration and Sizing
- Japan SB LAN Penetration
- Japan SB Server-Based LAN Penetration
- Japan SB Average Number of PCs Connected to LAN – Current and Planned
- Japan SB LAN Server Operating Systems
- Japan SB Types of Servers
- Japan SB Wireless LAN Deployment
- Japan SB Average Number PCs Networked Via Wireless LAN
- Japan SB Average Number of Servers Purchased in Last 12 Months and Spending
- Japan SB Server Brands Used
- Japan SB SAN/NAS Usage
- Japan SB Firewall Deployment
- Japan SB Firewall Brands Usage
- Japan MB Average Networking Spending Per SB
- Japan SB Networking – Channels
- Japan SB LAN Channels Usage
- Japan SB Networking – LAN Applications and Infrastructure
- Japan SB Current LAN Applications Usage
- Japan SB Planned LAN Applications Usage
- Japan SB VPN Deployment
- Japan SB Networking – Near-Term Networking Outlook
- Japan SB LAN Upgrade Plans
- Japan SB Planned Servers and Spending
- Japan SB Planned Server Brands
- Japan SB Service and Support
- Japan SB Average PC Service and Support Spending Vs. Networking Service and Support Spending
- Japan SB Media Usage
- Japan SB Information Source Used for IT-Related Products & Services – Impacts General Awareness
- Japan SB Information Source Used for IT-Related Products & Services – Used for Specific Price/Feature Information Comparison
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