Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: December 2002
Product Code: R149-266Description AMI-Partners defines Small Businesses as having 1-99 employees, non-home bound, and non-franchise of a larger company of over 99 employees, non-government, and for-profit organization. Small Businesses span the demographic horizon, with a variety of employee sizes, vertical market affiliation, and in various geographic locations with a high degree of variability in terms of business processes. In order to fully understand this complex, yet rewarding market, a segment-based approach in targeting specific segments through their IT adoption characteristics is needed.
AMI-Partners proposes the most actionable and distinguishable method to segment the small business market is by IT adoption. IT adoption is defined as a business' propensity to adopt, or absorb, IT solutions as a means to grow and manage their business. High adopters of IT would be those who are embracing more advanced IT solutions (LAN, e-commerce, mobile PCs, servers, etc), while low adopters are those that are resisting, or do not have a need (whether real or perceived) for IT solutions including a PC (which many low adopters do not have). By segmenting the SB market using an IT adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. For a more in-depth view of the data collection and segmentation methodology see the methodology section of this report.
This report provides a management summary of the AMI-Partners' Australia Small Business IT Adoption Based Segmentation. Reference will be made to four segments within the segmentation, called tiers, from the highest adopter of IT (tier 1), to the lowest adopter (tier 4). Thus, these four distinct segments have been named by AMI-Partners as AMI Tier 1 SBs, AMI Tier 2 SBs, AMI Tier 3 SBs, and AMI Tier 4 SBs - from the highest (AMI tier 1 SB) to lowest (AMI Tier 4 SB) adopters of IT.
Based on proprietary surveys of Small and Medium Businesses in the United States, Europe, Latin America, and the Asia/Pacific region, AMI-Partners' comprehensive data on Internet, IT, eBusiness, and Communications investment and usage is presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents - Australia SB Methodology Section
- Australia SB Survey Methodology
- Australia SB Survey Coverage
- AMI-Partners 2002 Australia Small Business IT Adoption Based Segmentation Objectives
- Australia SB Segmentation Variables Used
- Australia SB Segmentation Process Overview
- Australia SB Segmentation Methodology
- Australia SB Demographic Section - Key Firmographic Indicators
- Australia SB # of Employees
- Australia SB Breakout of Employee Size Categories by Tiers
- Australia SB Vertical Industries
- Australia SB Breakout of Vertical Industry Categories by Tiers
- Australia SB Average Sales Revenue
- Australia SB B2B vs. B2C – Sales Revenues
- Australia SB Sales Generated by Territory
- Australia SB % of SBs with Branch Offices
- Australia SB Location of SB
- Australia SB Average % Mobile Workforce
- Australia SB Demographics - Near-term Business Outlook and Plans
- Australia SB % Change Planned in Next 12 Months Revenues
- Australia SB % Planning to Hire More Employees
- Australia SB % of SBs Planning to Open Additional Branches
- Australia SB Demographics - Business Operations and Challenges
- Australia SB Average Annual IT Budget and Average % Increase Expected
- Australia SB IT Budget Allocations for IT Services Outsourcing
- Australia SB Types of Business Services Outsourced
- Australia SB Average Spending on Outsourcing
- Australia SB Customer Transactions
- Australia SB Regular Suppliers
- Australia SB Vendor/Supplier Transactions
- Australia SB Annual Sales and Purchases Processed Via Credit Card
- Australia SB Maintenance of Corporate Credit Cards
- Australia SB Attitudes Toward Technology and Strategic IT Plans/Outlook
- Australia SB Overview of SB Business Attitudes
- Australia SB Perceived Importance of Various Business Functions and Applications
- Australia SB Overview of IT Purchase Preferences – AMI Tier 1
- Australia SB Overview of IT Purchase Preferences – AMI Tier 2
- Australia SB Overview of IT Purchase Preferences – AMI Tier 3
- Australia SB Overview of IT Purchase Preferences – AMI Tier 4
- Australia SB IT Decision Makers
- Australia SB Telecom Usage Profile
- Australia SB Average # of Telephone Lines Current & Planned
- Australia SB Communications Products Penetration Across all Segments
- Australia SB Average Monthly Telecom Spending Per SB
- Australia SB Internet Usage Profile - Penetration and Sizing
- Australia SB Internet Penetration
- Australia SB Average Number of Internet Users
- Australia SB Average Monthly Online Subscription & Usage (56K) Spending Per SB
- Australia SB Internet Usage Profile - Bandwidth Usage
- Australia SB High-Speed Technology Penetration
- Australia SB Average Monthly High-Speed Communications Spending Per SB
- Australia SB Internet Usage Profile - ISP Usage and Selection Criteria
- Australia SB Top Five ISPs
- Australia SB Internet Usage Profile - Internet Business Applications
- Australia SB Current Internet Business Applications/Processes
- Australia SB Planned Internet Business Applications/Processes
- Australia SB Internet Usage Profile - Online Buying Behavior
- Australia SB Products/Services Purchased Online
- Australia SB Average Monthly Online Spending
- Australia SB Internet Usage Profile - Web Site Deployment
- Australia SB Web Site Deployment
- Australia SB Web Site Hosting
- Australia SB Level of Web Hosting
- Australia SB Average Annual Web Site Spending Per SB
- Australia SB Impact of Web Site
- Australia SB Plans for Web Site Re-Launch
- Australia SB Internet Usage Profile - e-Commerce Impact
- Australia SB e-Commerce Penetration
- Australia SB Use of Secure Card Authorization for e-Commerce
- Australia SB Average Monthly Web Site Sales
- Australia SB e-Commerce B2B vs. B2C
- Australia SB Revenues from e-Commerce
- Australia SB Internet Usage Profile - Intranet Usage
- Australia SB Intranet Usage and Spending
- Australia SB PC Hardware - Sizing and Spending
- Australia SB Average Number of Desktops
- Australia SB Portable PC Penetration & Average Number of Portable PCs
- Australia SB Microprocessors
- Australia SB Average Number of Desktops and Portable PCs Purchased in Last 12 Months
- Australia SB Average Spending on PCs and PC Service/Support
- Australia SB Average Spending per Computer
- Australia SB Average Number of Desktops and Portable PCs Planned for Purchase
- Australia SB PC Hardware - PC Brands Usage
- Australia SB Top 5 Brands – Desktops & Portables Used
- Australia SB Top 5 Brands – Desktops & Portables Purchased in Last 12 Months
- Australia SB Top 5 Brands – Desktops & Portables Planned for Purchase In Next 12 Months
- Australia SB PC Hardware - Channels Usage
- Australia SB Channel Used for Most Recent PC Purchases (Normalized)
- Australia SB Planned Channels Usage
- Australia SB Printers and Peripherals
- Australia SB Printer Penetration
- Australia SB Average Number of Pages Printed Per SB Per Day
- Australia SB Average Annual Spending on Printers and Printer Supplies
- Australia SB Top 4 Printer Brands
- Australia SB Proportion of Networked Printers
- Australia SB Peripherals Penetration
- Australia SB Average Annual Spending on Peripherals
- Australia SB PC Software - Operating Systems and Applications Usage
- Australia SB Operating Systems Usage - Current and Planned
- Australia SB Current Applications Usage
- Australia SB Planned Applications Usage
- Australia SB Frequency and Methods for Purchasing Software
- Australia SB Usage of Customer Relationship Management (CRM) and/or Sales Force Automation (SFA) Software
- Australia SB Implementation by Type of CRM/SFA Software Solution
- Australia SB Business Processes and Operations
- Australia SB PC Software - Spending
- Australia SB % Purchased Custom Software in Last 12 Months
- Australia SB Average Annual Spending on Customized and Packaged Software Per SB
- Australia SB PC Software - ASP Usage
- Australia SB Hosted Applications Usage – Current and Planned
- Australia SB Average Spending on Hosted Apps and Expected Increase
- Australia SB Current Hosted Applications Usage
- Australia SB Planned Hosted Applications Usage
- Australia SB Networking - Penetration and Sizing
- Australia SB LAN Penetration
- Australia SB Server-Based LAN Penetration
- Australia SB Average Number of PCs Connected to LAN – Current and Planned
- Australia SB LAN Server Operating Systems
- Australia SB Types of Servers
- Australia SB Wireless LAN Deployment
- Australia SB Average Number PCs Networked Via Wireless LAN
- Australia SB Average Number of Servers Purchased in Last 12 Months and Spending
- Australia SB Server Brands Used
- Australia SB SAN/NAS Usage
- Australia SB Firewall Deployment
- Australia SB Firewall Brands Usage
- Australia MB Average Networking Spending Per SB
- Australia SB Networking - Channels
- Australia SB LAN Channels Usage
- Australia SB Networking - LAN Applications and Infrastructure
- Australia SB Current LAN Applications Usage
- Australia SB Planned LAN Applications Usage
- Australia SB VPN Deployment
- Australia SB Networking - Near-Term Networking Outlook
- Australia SB LAN Upgrade Plans
- Australia SB Planned Servers and Spending
- Australia SB Planned Server Brands
- Australia SB Service and Support
- Australia SB Average PC Service and Support Spending Vs. Networking Service and Support Spending
- Australia SB Media Usage
- Australia SB Information Source Used for IT-Related Products & Serv
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