Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: December 2002
Product Code: R149-271Description The Australia medium business market, consisting of approximately 8,900 firms, represents a strong and upward trending sales opportunity for IT vendors and services/solutions providers.
AMI-Partners' IT adoption segmentation, based on multivariate cluster analysis, is one of the most accurate and actionable methods to segment the medium business market, using a full spectrum of IT solutions as a segmentation tool. High adopters are typified by those embracing advanced solutions designed to weave various facets of their business into a single manageable whole, while low tech adopters are typified by MBs that are principally computing oriented with minimal connectivity deployment. This IT deployment and needs profile is made actionable by analyzing usage and spending levels, channel preferences, attitudes, outsourcing, and a comprehensive demographics and business process background.
The above segmentation model allows cross-segment product/feature set mapping in order to select "best fit" MB target markets/segments and classifies the Australia MB market into four distinct groups on the basis of IT adoption. Typically, Tier 1 MBs are the highest adopters, while Tier 4 MBs will have the lightest penetration across select technologies and little/no adoption among certain higher end technologies/solutions. Table of Contents - Australia MB Methodology Section
- Australia MB Survey Methodology
- Australia MB Survey Coverage
- Australia MB AMI-Partners 2002 IT Adoption Based Segmentation Objectives
- Australia MB AMI-Partners 2002 Medium Business IT adoption based segmentation algorithm
- Australia MB Segmentation Variables Used
- Australia MB Segmentation Process Overview
- Australia MB Demographics - Key Firmographic Indicators
- Australia MB Number of employees
- Australia MB Breakout of Employee Size Categories by Tiers
- Australia MB Vertical Industries
- Australia SB Breakout of Vertical Industry Categories by Tiers
- Australia MB Average Sales Revenue
- Australia MB B2B vs. B2C - Sales Revenues
- Australia MB Average # of Branch Offices
- Australia MB Location of MB Headquarters
- Australia MB Average % Mobile Workforce
- Australia MB Telecommuting
- Australia MB Suppliers and Vendors
- Australia MB Average Assets
- Australia MB Demographics - Near-term Business Outlook and Plans
- Australia MB Average % Change Planned in Next 12 Months Revenues
- Australia MB % of MBs Planning to Hire More Employees
- Australia MB % of MBs Planning to Open Additional Branches
- Australia MB Demographics - Business Operations and Challenges
- Australia MB Average Annual IT Budget and Average % Increase Expected
- Australia MB IT Budget Allocations for IT Services Outsourcing
- Australia MB Average Proportion of Annual IT Budget Allocated Toward Outsourcing Services
- Australia MB Types of Business Services Outsourced
- Australia MB IT Services Outsourced and Expected Increase Over Next 12 Months
- Australia MB Average Spending on Outsourcing
- Australia MB Customer Transactions
- Australia MB Use of Electronic Billing/Invoicing
- Australia MB Vendor/Supplier Transactions
- Australia MB Annual Sales and Purchases Processed Via Credit Card
- Australia MB Financial Products Usage - Current & Planned
- Australia MB Courier/Messenger Services
- Australia MB Advertising and Promotion Media Usage
- Australia MB Maintenance of Corporate Credit Cards
- Australia MB Attitudes Toward Technology and Strategic IT Plans/Outlook
- Australia MB Perceived Importance of Various Business Functions and Applications
- Australia MB Overview of IT Purchase Preferences - AMI Tier
- Australia MB Overview of IT Purchase Preferences - AMI Tier
- Australia MB Overview of IT Purchase Preferences - AMI Tier
- Australia MB Overview of IT Purchase Preferences - AMI Tier
- Australia MB IT Decision Makers
- Australia MB Average # Full Time IT Employees
- Australia MB Telecom Usage Profile
- Australia MB Use of Conferencing Services
- Australia MB Average Monthly Telecom Spending Per MB
- Australia MB Computing Hardware - Sizing and Spending
- Australia MB Average Number of Computers
- Australia MB Average Number of Computers Per MB by Type of Computer
- Australia MB Microprocessors
- Australia MB Average Number of Computers Purchased in Last 12 Months and Type of Computers
- Australia MB Average Spending on Computers and Computer-Related Service/Support
- Australia MB Average Spending per Computer
- Australia MB Average Number of Computers Planned for Purchase and Type of Computer
- Australia MB Average Planned Spending on Computers
- Australia MB Computing Hardware - Computing Brands Usage
- Australia MB Top 5 Brands - Desktop Computers Used and Purchased in Last 12 Months
- Australia MB Top 5 Brands - Laptop Computers Used and Purchased in Last 12 Months
- Australia MB Top 5 Brands - Desktop Computers Planned for Purchase in Next 12 Months
- Australia MB Top 5 Brands - Laptop Computers Planned for Purchase in Next 12 Months
- Australia MB Computing Hardware - Channels Usage
- Australia MB Channel Used for Most Recent Computer Purchases
- Australia MB Planned Channels Usage
- Australia MB Computing - Printers and Peripherals
- Australia MB Printer Penetration
- Australia MB Average Annual Spending on Printers and Printer Supplies
- Australia MB Top 4 Printer Brands Currently Used
- Australia MB Proportion of Networked Printers
- Australia MB Peripherals Penetration
- Australia MB Average Annual Spending on Peripherals
- Australia MB Computing Software - Operating Systems and Applications Usage
- Australia MB Operating Systems Usage - Current and Planned
- Australia MB Current Applications Usage
- Australia MB Current Applications Usage
- Australia MB Planned Applications Usage
- Australia MB Planned Applications Usage
- Australia MB Frequency and Methods for Purchasing Software
- Australia MB Factors Impacting Purchase/Upgrading Software
- Australia MB Usage of Customer Relationship Management (CRM) and/or Sales Force Automation (SFA) Software
- Australia MB Implementation by Type of CRM/SFA Software Solution
- Australia MB Importance of CRM/SFA Solutions Usage
- Australia MB CRM/SFA Solutions Brands Usage
- Australia MB Average Number of CRM/SFA Users per MB by Employee Size and Industry
- Australia MB Usage of Enterprise Resource Planning (ERP) and/or Supply Chain Management (SCM) Software
- Australia MB Importance of ERP/SCM Solutions Usage
- Australia MB ERP/SCM Solutions Brands Usage
- Australia MB Average Number of ERP/SCM Users per MB by Employee Size and Industry
- Australia MB Benefits of CRM, SFA, ERP, or SCM Deployments
- Australia MB Influential Personnel and Selection Process for CRM/SFA/ERP/SCM Software Applications
- Australia MB Business Processes and Operations
- Australia MB Computing Software - Spending
- Australia MB Use of Custom Software Exclusively Developed
- Australia MB Average Annual Spending on Software Per MB
- Australia MB Computing Software - ASP Usage
- Australia MB Hosted Applications Usage - Current and Planned
- Australia MB Average Spending on Hosted Apps and Expected Increase
- Australia MB Current Hosted Applications Usage
- Australia MB Planned Hosted Applications Usage
- Australia MB Planned Monthly Hosted Applications Spending
- Australia MB Amount Willing to Spend monthly for Hosted Applications Package
- Australia MB Networking - Penetration and Sizing
- Australia MB LAN Penetration
- Australia MB LAN Nodes
- Australia MB Multiple Server Penetration
- Australia MB LAN Server Operating Systems
- Australia MB Types of Servers
- Australia MB Wireless LAN Deployment
- Australia MB Average Number of Computers Networked Via Wireless LAN
- Australia MB Average Number of Servers Purchased in Last 12 Months and Server-Related Spending
- Australia MB Server Brands Used
- Australia MB SAN/NAS Usage
- Australia MB Top 5 Brands - SAN/NAS Currently Used and Planned for Purchase in Next 12 Months
- Australia MB Firewall Deployment
- Australia MB Firewall Brands Usage
- Australia MB Networking Security Measures Deployment
- Australia MB Average Networking Spending Per MB
- Australia MB Top 3 Networking Brands
- Australia MB Networking - Channels
- Australia MB LAN Channels Usage
- Australia MB Networking - LAN Applications and Infrastructure
- Australia MB Current LAN Applications Usage
- Australia MB Planned LAN Applications Usage
- Australia MB VPN Deployment
- Australia MB Networking - Near-Term Networking Outlook
- Australia MB LAN Upgrade Plans
- Australia MB Planned Servers and Server-Related S
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