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2003 Germany Small Business Computing Environment and Enablers: Hardware, Software and ServicesProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: November 2003 Product Code: R149-299 Description This report is based on the findings of AMI-Partners’ 2003 Germany Small Business Market Opportunity Assessment and provides definitive results across all key computing-related areas of AMI’s IT field research. AMI-Partners’ defines medium businesses in the following way “SBs have 1-99 employees, are non-residential and non-government organizations, and represent over 99% of the total Germany SMB universe.” Currently 2.28 million entities comprise the German SB market and the number of Small Businesses is growing at approximately 1.3% annually. Data were collected during the Q2, 2003 timeframe and is a nationally representative sample.
Key highlights include findings on the following computing-related technologies and services:
Table of Contents Germany SB IntroductionGermany SB Computing-related Spending Overview Germany SB Firmographics Overview Germany SB Attitudes and Strategic Directions Overview Germany SB Computing Hardware Germany SB Computing Service and Support and Printers Germany SB Printers Germany SB Peripherals Germany SB Software Germany SB Hosted Applications Germany SB Methodologies and General Germany SB Survey Methodology Overview Germany SB Recruitment and Survey Process Germany SB What is a Small Business (SB)? Germany SB Sampling Pool by Type of Business Germany SB Weighting Factors by Employee Size Germany SB Survey Respondent Title/Position Germany SB Margin of Error Germany SB Demographics Germany SB Number of Businesses by Employee Size Germany SB Size of Company: Total Share of Enterprises vs. Total Number of Employees Germany SB Number of PC Owning SB by Employee Size & Vertical Germany SB Business SMB Workforce by Employee Size Germany SB Number of Businesses by Vertical Industry Among PC SBs Germany SB Mobile Workforce Germany SB Headquarters Location Germany SB Current and Planned Branches Germany SB Average Revenues Germany SB Revenue Generation by Territory Germany SB Changes in Annual Revenues Germany SB Revenue Generation - B2B vs. B2C Germany SB Suppliers and Vendors Germany SB Customer Transactions Germany SB Vendor/Supplier Transactions Germany SB Maintenance of Corporate Credit Cards Germany SB Annual Sales and Purchases Processed via Credit Cards Germany SB Courier/Messenger Services Germany SB Primary Accounting Method Germany SB Summary Comparisons Germany SB Key Technology Penetration Germany SB Market Overview: Expanded Technology Penetration Germany SB IT/Telecom Spending Areas Germany SB Attitudes and Strategic Directions Germany SB Overview of SB Business Attitudes Germany SB Perceived Importance of Various Business Functions and Applications – Business Process Automation Germany SB Perceived Importance of Various Business Functions and Applications – Connectivity & Data Networking Germany SB Perceived Importance of Various Business Functions and Applications – Internet/IP Applications Germany SB Perceived Importance of Various Business Functions and Applications – Networking/Computing Operating Systems and Applications Germany SB Perceived Importance of Business Functions and Applications – Security, Training, Outsourcing & Other Services Germany SB Overview of IT Purchase Preferences Germany SB Number of Full-Time IT Service and Support Employees Germany SB Average Annual IT Budget Germany SB IT Services Outsourcing Germany SB IT Budget Allocations for IT Services Outsourcing Germany SB Decision Making and Media Usage Germany SB Decision Making Personnel for IT-Related Purchases Germany SB Information Source Used for IT-Related Products & Services Germany SB Computing – Summary Charts Germany SB Total Spending on Computing Hardware & Software Germany SB Total Spending on Computing Hardware & Software by Employee Size and Industry Germany SB Average Annual Spending on Computing Hardware & Software Germany SB Computing – Computing Hardware and Service/Support Germany SB Overall PC Penetration by Employee Size and Industry Germany SB Computer Ownership and Installed Base Germany SB Computer Ownership by Employee Size Germany SB Computer Ownership by Industry Germany SB Microprocessors Germany SB Average Computers Purchased and Total Shipments Germany SB Proportion of Computer Types Purchased Last 12 Months by Employee Size Germany SB Proportion of Computer Types Purchased Last 12 Months by Vertical Industry Germany SB Total Computer Spending per SB by Employee Size and Industry Germany SB Average PC Hardware Spending per SB by Employee Size and Industry Germany SB Proportion of PCs in the Last 12 Months that were Pre-Owned Germany SB Trends in Ownership of Top Five Desktop & Portable Brands Germany SB Ownership of Top Five Desktop Brands by Employee Size Germany SB Ownership of Top Five Portable Brands by Employee Size Germany SB White Box Computer Usage by Employee Size and Industry Germany SB PC-Based Firewalls Germany SB Planned Computer Purchases Germany SB Planned Microprocessors – Next 12 Months Germany SB Top Five Computer Brands Planned for Purchase Germany SB Top Five PC Brands Planned for Purchase by Employee Size and Vertical Industry Germany SB Average Planned PC Spending per SB Germany SB Current Overall Channel Market Share for Computer Purchases Germany SB Current and Planned Channel Market Usage for Computer Purchases and Transaction/Payment Completion Method Germany SB Current Channel Market Share for Computer Purchases by Employee Size Germany SB Current Channel Market Share for Computer Purchases by Industry Germany SB Planned Channel Usage for PC Purchases by Employee Size Germany SB PC Service and Support Spending by Employee Size Germany SB PC Service and Support Spending by Employee Size Germany SB Annual PC Service and Support Spending per PC Owned by Employee Size Germany SB Handheld Devices Germany SB Lifecycle of Computers Germany SB Operating System Upgrades Germany SB Computing – PC Software Germany SB Total Software Spending by Employee Size and Industry Germany SB Average Annual Software Spending Per SB by Employee Size Germany SB Average Annual Software Spending Per SB by Industry Germany SB Packaged and Custom* Software Spending by Employee Size Germany SB Annual Packaged* Software Spending by Employee Size and Industry Germany SB Average Packaged* Software Spending per SB by Employee Size and Industry Germany SB Application Software Penetration Germany SB Application Software Usage by Employee Size Germany SB Current Application Software Usage by Industry Germany SB Planned Application Software Usage by Industry Germany SB Operating System Used/Planned to be Used Germany SB Operating Systems Used/Planned to be Used by Employee Size Germany SB Annual Custom* Software Spending by Employee Size and by Industry Germany SB Average Custom* Software Spending per SB by Employee Size and Industry Germany SB Frequency and Methods for Purchasing Software Germany SB Accounting/Bookkeeping Software Brands Germany SB Average Accounting Software Spending per SB by Employee Size Germany SB Usage of Customer Relationship Management (CRM) and/or Sales Force Automation (SFA) Software Germany SB Implementation by Type of CRM/SFA Software Solution Germany SB Importance of CRM/SFA Solutions Usage Germany SB CRM/SFA Solutions Brands Usage Germany SB Average Number of CRM/SFA Users per SB by Employee Size and Industry Germany SB Average CRM/SFA Software Spending per SB by Employee Size Germany SB Usage of Enterprise Resource Planning (ERP) and/or Supply Chain Management (SCM) Software Germany SB Importance of ERP/SCM Solutions Usage Germany SB ERP/SCM Solutions Brands Usage Germany SB Average Number of ERP/SCM Users per SB by Employee Size and Industry Germany SB Average ERP/SCM Software Spending per SB by Employee Size Germany SB Benefits of CRM, SFA, ERP, or SCM Deployments Germany SB Database Solutions Brands Usage Germany SB Business Processes and Operations Germany SB Current Channel Market Usage for Software Purchases by Type of Software Germany SB Computing – Application Hosting and Processes Germany SB Current Use of Hosted Applicat |
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