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2003 Germany Small Business Market Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: September 2003 Product Code: R149-303 Description This report is based on the findings of AMI-Partners’ 2003 Germany Small Business Market Opportunity Assessment and provides definitive results across all key areas of AMI’s IT field research. AMI-Partners’ defines medium businesses in the following way “SBs have 1-99 employees, are non-residential and non-government organizations, and represent over 99% of the total Germany SMB universe.” Currently 2.28 million entities comprise the German SB market and the number of Small Businesses is growing at approximately 1.3% annually. Data were collected during the Q2, 2003 timeframe and is a nationally representative sample.
Key highlights include findings on the following technology areas:
Table of Contents Germany SB IntroductionGermany SB IT/Telecom Spending Overview Germany SB Firmographics Overview Germany SB Attitudes and Strategic Directions Overview Germany SB Computing Overview Germany SB Networking Overview Germany SB Internet Overview Germany SB Methodologies and General Germany SB Survey Methodology Overview Germany SB Recruitment and Survey Process Germany SB What is a Small Business (SB)? Germany SB Sampling Pool by Type of Business Germany SB Weighting Factors by Employee Size Germany SB Survey Respondent Title/Position Germany SB Margin of Error Germany SB Demographics Germany SB Number of Businesses by Employee Size Germany SB Size of Company: Total Share of Enterprises vs. Total Number of Employees Germany SB Number of PC Owning SB by Employee Size & Vertical Germany SB Business SMB Workforce by Employee Size Germany SB Number of Businesses by Vertical Industry Among PC SBs Germany SB Mobile Workforce Germany SB Headquarters Location Germany SB Current and Planned Branches Germany SB Average Revenues Germany SB Revenue Generation by Territory Germany SB Changes in Annual Revenues Germany SB Revenue Generation - B2B vs. B2C Germany SB Suppliers and Vendors Germany SB Customer Transactions Germany SB Vendor/Supplier Transactions Germany SB Maintenance of Corporate Credit Cards Germany SB Annual Sales and Purchases Processed via Credit Cards Germany SB Courier/Messenger Services Germany SB Primary Accounting Method Germany SB Summary Comparisons Germany SB Key Technology Penetration Germany SB Market Overview: Expanded Technology Penetration Germany SB IT/Telecom Spending Areas Germany SB Attitudes and Strategic Directions Germany SB Overview of SB Business Attitudes Germany SB Perceived Importance of Various Business Functions and Applications – Business Process Automation Germany SB Perceived Importance of Various Business Functions and Applications – Connectivity & Data Networking Germany SB Perceived Importance of Various Business Functions and Applications – Internet/IP Applications Germany SB Perceived Importance of Various Business Functions and Applications – Networking/Computing Operating Systems and Applications Germany SB Perceived Importance of Business Functions and Applications – Security, Training, Outsourcing & Other Services Germany SB Overview of IT Purchase Preferences Germany SB Number of Full-Time IT Service and Support Employees Germany SB Average Annual IT Budget Germany SB IT Services Outsourcing Germany SB IT Budget Allocations for IT Services Outsourcing Germany SB Decision Making and Media Usage Germany SB Decision Making Personnel for IT-Related Purchases Germany SB Information Source Used for IT-Related Products & Services Germany SB Telecom and Other Products & Services Germany SB Total Annual Telecom Spending Germany SB Total Annual Local Telecom Spending by Employee Size and Industry Germany SB Total Annual Long Distance Spending by Employee Size and Industry Germany SB Total Annual Cellular Phone Spending by Employee Size and Industry Germany SB Total Annual Pager Spending by Employee Size and Industry Germany SB Average Annual Telecom Spending per PC SB Germany SB Average Monthly Telecom Spending per PC SB by Employee Size Germany SB Penetration of Telecom Products Germany SB Planned Adoption of Telecom Products Germany SB Number of Current and Planned Telephone Lines by Employee Size Germany SB Local and Long Distance Telecom Service Providers Germany SB Cellular Phone Penetration and Spending Germany SB Pager Penetration and Spending Germany SB Use of Conferencing Services Germany SB Current and Planned Adoption of Business Products and Services Germany SB Spending for Outsourcing of Business Functions by Employee Size Germany SB Current Outsourcing of Business Processes Germany SB Computing – Summary Charts Germany SB Total Spending on Computing Hardware & Software Germany SB Total Spending on Computing Hardware & Software by Employee Size and Industry Germany SB Average Annual Spending on Computing Hardware & Software Germany SB Computing – Computing Hardware and Service/Support Germany SB Overall PC Penetration by Employee Size and Industry Germany SB Computer Ownership and Installed Base Germany SB Computer Ownership by Employee Size Germany SB Computer Ownership by Industry Germany SB Microprocessors Germany SB Average Computers Purchased and Total Shipments Germany SB Proportion of Computer Types Purchased Last 12 Months by Employee Size Germany SB Proportion of Computer Types Purchased Last 12 Months by Vertical Industry Germany SB Total Computer Spending per SB by Employee Size and Industry Germany SB Average PC Hardware Spending per SB by Employee Size and Industry Germany SB Proportion of PCs in the Last 12 Months that were Pre-Owned Germany SB Trends in Ownership of Top Five Desktop & Portable Brands Germany SB White Box Computer Usage by Employee Size and Industry Germany SB Planned Computer Purchases Germany SB Top Five Computer Brands Planned for Purchase Germany SB Average Planned PC Spending per SB Germany SB Current Overall Channel Market Share for Computer Purchases Germany SB Current and Planned Channel Market Usage for Computer Purchases and Transaction/Payment Completion Method Germany SB PC Service and Support Spending by Employee Size Germany SB Handheld Devices Germany SB Computing – PC Software Germany SB Average Annual Software Spending Per SB by Employee Size Germany SB Packaged and Custom* Software Spending by Employee Size Germany SB Application Software Penetration Germany SB Operating System Used/Planned to be Used Germany SB Usage of Customer Relationship Management (CRM) and/or Sales Force Automation (SFA) Software Germany SB Usage of Enterprise Resource Planning (ERP) and/or Supply Chain Management (SCM) Software Germany SB Computing – Application Hosting and Processes Germany SB Current Use of Hosted Applications Germany SB Application Hosted / Planned to be Hosted Germany SB Total and Average Spending on Hosted Applications by Employee Size Germany SB Computing – Printers and Peripherals* Germany SB Average Annual Printer Spending by Employee Size Germany SB Average Annual Peripherals* Spending by Employee Size Germany SB Average Printer Supplies Spending by Employee Size Germany SB Printer Ownership and Installed Base Germany SB Planned Printer Purchases During the Next 12 Months by Employee Size Germany SB Printer Brands Germany SB Trends in Printer Brands Germany SB Average Number of Pages Printed Daily by Employee Size and Industry Germany SB Peripherals* Ownership Among SBs Germany SB Networking – Summary Charts Germany SB Total Annual Networking Spending Germany SB Average Annual Annual Networking Spending Germany SB Networking – LAN-Related, Servers, Storage Germany SB LAN and Server Penetration Germany SB LAN Penetration by Employee Size and Industry Germany SB Server-Based Vs. Peer-to-Peer LANs Germany SB Server Installed Base Germany SB Server Overview Germany SB Server Shipments by Employee Size Germany SB Average Spending on Servers per SB Germany SB Overall Server Brands Used Germany SB Channels Used for Purchasing LAN-Related Hardware and Software Germany SB Trends in Use of Network Operating Systems Germany SB Wireless |
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