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2003 Germany Medium Business Computing Environment & Enablers: Hardware, Software & ServicesProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: November 2003 Product Code: R149-311 Description This report is based on the findings of AMI-Partners’ 2003 Germany Medium Business Market Opportunity Assessment and provides definitive results across all key areas of AMI’s IT field research. AMI-Partners’ defines medium businesses in the following way “MBs have 100-999 employees, are non-residential and non-government organizations, and represent approximately 1% of the total Germany SMB universe.” Currently 27,900 entities comprise the German MB market and the number of Medium Businesses is growing at approximately 1% annually. Data were collected during the Q2, 2003 timeframe and is a nationally representative sample.
Key highlights include findings on the following computing-related technology areas:
Table of Contents Germany MB IntroductionGermany MB Computing-related Spending Overview Germany MB Firmographics Overview Germany MB Attitudes and Strategic Directions Overview Germany MB Computing Hardware Germany MB Computing Hardware and Service and Support Germany MB Printers Germany MB Peripherals Germany MB Software Germany MB Hosted Applications Germany MB Methodologies and General Germany MB Survey Methodology Overview Germany MB Recruitment and Survey Process Germany MB Market Definition Germany MB Sampling Pool by Type of Business Germany MB Weighting Factors by Employee Size Germany MB Margin of Error Germany MB Demographics Germany MB Breakout of MB Market by Employee Size Germany MB Size of Company: Total Share of Enterprises vs. Total Number of Employees Germany SMB Business Workforce by Employee Size Germany MB Number of Businesses by Vertical Industry Germany MB Mobile Workforce Germany MB Average Number of Employees in Select Functions Germany MB Utilization of Temporary Staffing Agencies Germany MB Headquarters Location by Employee Size Germany MB Current and Planned Locations Germany MB Average Revenues Germany MB Breakout of Revenue Generation by Territory Germany MB Changes in Average Revenues – Growth Over Last 1 Year and Growth Goals Over Next 1 Year Germany MB Revenue Generation Germany MB Suppliers and Vendors Germany MB Average Assets Germany MB Customer Transactions Germany MB Use of Electronic Billing/Invoicing Germany MB Vendor/Supplier Transactions Germany MB Maintenance of Corporate Credit Cards Germany MB Membership in “Small Business” Services Germany MB Annual Sales and Purchases Processed Via Credit Card Germany MB Courier/Messenger Services Germany MB Advertising and Promotion Media Usage Germany MB Primary Accounting Method Germany MB Outsourced Payroll Services Spending Per Employee Germany MB Summary Comparisons Germany MB Key Technology Penetration Germany MB Market Overview: Expanded Technology Penetration Germany MB IT/Telecom Spending Areas Germany MB Attitudes and Strategic Directions Germany MB Overview of MB Business Attitudes Germany MB Perceived Importance of Business Functions and Applications – Business Process Automation Germany MB Perceived Importance of Business Functions and Applications – Connectivity and Data Networking Germany MB Perceived Importance of Business Functions and Applications – Internet/IP Applications Germany MB Perceived Importance of Business Functions and Applications – Networking/Computing Operating Systems and Applications Germany MB Perceived Importance of Business Functions and Applications – Security, Training, Outsourcing & Other Services Germany MB Overview of IT Purchase Preferences Germany MB Number of Full-Time IT Service and Support Employees Germany MB Average Annual IT Budget Germany MB IT Services Outsourcing Germany MB IT Budget Allocations for IT Services Outsourcing Germany MB Decision Making and Media Usage Germany MB IT Decision Makers Germany MB Computing – Summary Charts Germany MB Total Spending on Computing Hardware, Software, and Service/Support Breakout Germany MB Total Spending on Computing Hardware, Software, Service & Support by Employee Size and Industry Germany MB Average Annual Spending on Computing Hardware, Software, Service & Support Germany MB Computing – Hardware and Service/Support Germany MB Computer Ownership and Installed Base Germany MB Computer Ownership Per MB By Employee Size Germany MB Computer Ownership Per MB By Industry Germany MB Microprocessors Germany MB Purchased Computers in Last 12 Months and Total Shipments Germany MB Proportion of Computer Types Purchased Last 12 Months by Employee Size Germany MB Proportion of Computer Types Purchased Last 12 Months by Vertical Industry Germany MB Total Computer Hardware Spending per MB by Employee Size and Industry Germany MB Average Computer Spending per MB by Employee Size and Industry Germany MB Trends in Ownership of Top Five Computer Brands Germany MB Trends in Ownership of Top Five Desktop Brands by Employee Size Germany MB Trends in Ownership of Top Five Portable Brands by Employee Size Germany MB White Box Computer Usage by Employee Size and Industry Germany MB PC-Based Firewalls Germany MB Planned Computer Purchases Germany MB Planned Microprocessors – Next 12 Months Germany MB Top Five Computer Brands Planned for Purchase Germany MB Top Five Computer Brands Planned for Purchase by Employee Size and Vertical Industry Germany MB Planned White Box Computer Usage by Employee Size and Industry Germany MB Average Planned Computer Spending per MB Germany MB Current Channel Market Share for Computer Purchases Germany MB Current and Planned Channel Market Usage for Computer Purchases and Transaction/Payment Completion Method Germany MB Current Channel Market Share for Computer Purchases by Employee Size Germany MB Current Channel Market Share for Computer Purchases by Industry Germany MB Planned Channel Usage for Computer Purchases by Employee Size Germany MB Total Computer Service and Support Spending by Employee Size Germany MB Average Annual Computer Service and Support Spending by Employee Size and Industry Germany MB Annual Computer Service and Support Spending per Computer Owned by Employee Size Germany MB Handheld Devices Germany MB Lifecycle of Computers Germany MB Operating System Upgrades Germany MB Computing – Software Germany MB Total Software Spending by Employee Size and Industry Germany MB Average Annual Software Spending by Employee Size Germany MB Average Software Spending by Industry Germany MB Packaged and Custom Software Spending by Employee Size Germany MB Annual Packaged Software Spending by Employee Size and Industry Germany MB Average Packaged Software Spending per MB by Employee Size Germany MB Application Software Penetration Germany MB Application Software Usage by Employee Size Germany MB Current Application Software Usage by Industry Germany MB Planned Application Software Usage by Industry Germany MB Operating System Used/Planned to be Used Germany MB Operating Systems Used/Planned to be Used by Employee Size Germany MB Annual Custom Software Spending by Employee Size and by Industry Germany MB Average Custom Software Spending per MB by Employee Size and Industry Germany MB Frequency and Methods for Purchasing Software Germany MB Factors Impacting Purchase/Upgrading Software Germany MB Accounting/Bookkeeping Software Brands Germany MB Average Accounting Software Spending per MB by Employee Size Germany MB Usage of Customer Relationship Management (CRM) and/or Sales Force Automation (SFA) Software Germany MB Implementation by Type of CRM/SFA Software Solution Germany MB Importance of CRM/SFA Solutions Usage Germany MB CRM/SFA Solutions Brands Usage Germany MB Average Number of CRM/SFA Users per MB by Employee Size and Industry Germany MB Average CRM/SFA Software Spending per MB by Employee Size Germany MB Usage of Enterprise Resource Planning (ERP) and/or Supply Chain Management (SCM) Software Germany MB Importance of ERP/SCM Solutions Usage Germany MB ERP/SCM Solutions Brands Usage Germany MB Average Number of ERP/SCM Users per MB by Employee Size and Industry Germany MB Average ERP/SCM Software Spending per MB by Employee Size Germany MB Benefits of CRM, SFA, ERP, or SCM Deployments Ge |
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