|
|
2004-05 France MB IT Adoption-Based Segmentation Strategic Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: May 2005 Product Code: R149-329 Description Report: Strategic Overview and Topline AssessmentName of survey: France Medium Business Survey Country: France This report provides a management summary of AMI's 2004-2005 France medium business IT adoption-based segmentation. AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Medium businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics. AMI-Partners' long-term experience in analyzing medium business market behavior has proven that the most actionable and distinguishable method of segmenting the MB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the MB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices. Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 MBs (Enterprise Adopters), AMI Tier 2 MBs (Early Adopters), AMI Tier 3 MBs (Value Adopters), and AMI Tier 4 MBs (Need-Help Adopters). Table of Contents France MB IntroductionFrance MB - Definitions by Type of Business France MB Segmentation Introduction AMI-Partners’ Market Segmentation Theory Actionable AMI Segmentation AMI-Partners Medium Business Segmentation Methodology AMI Segmentation Identifies Four Distinct SMB Tiers France MB Segmentation High-Level Segmentation Profiles France MB Segmentation - Overview Report - Individual Segment Summary Breakouts Tier 1 - France MB IT/Telecom Spending Overview Tier 1 - France MB Firmographics Overview Tier 1 - France MB Computing (Clients) Overview Tier 1 - France MB Networking Overview Tier 1 - France MB Internet Overview Tier 2 - France MB IT/Telecom Spending Overview Tier 2 - France MB Firmographics Overview Tier 2 - France MB Computing (Clients) Overview Tier 2 - France MB Networking Overview Tier 2 - France MB Internet Overview Tier 3 - France MB IT/Telecom Spending Overview Tier 3 - France MB Firmographics Overview Tier 3 - France MB Computing (Clients) Overview Tier 3 - France MB Networking Overview Tier 3 - France MB Internet Overview Tier 4 - France MB IT/Telecom Spending Overview Tier 4 - France MB Firmographics Overview Tier 4 - France MB Computing (Clients) Overview Tier 4 - France MB Networking Overview Tier 4 - France MB Internet Overview France MB Spending, Penetration and Budgets France MB Distribution of MBs by Segment France MB Vertical Industry Breakout by Segment France MB IT Spending Ratio France MB Key Technology Penetration France MB Key Technology Penetration France MB Average Annual Spending Per Business by Segment France MB Average Annual Spending Per Business by Segment (Continued) France MB IT/Telecom Spending Comparisons France MB Segment Profile - Tier France MB Segment Profile - Tier France MB Segment Profile - Tier France MB Segment Profile - Tier France MB Average Annual IT Budget (Self-Reported) vs. Actual IT Spending Per PC MB France MB Methodologies France MB Survey Process France MB SMBs Defined France MB Margin of Error France MB Sampling Pool by Type of Business France MB Demographics France MB Total Share of PC Enterprises by Segment France MB Demographics - Comparison Across Segments France MB Revenues - Comparison Across Segments France MB Typical Distribution of Suppliers and Vendors France MB Use of Electronic Billing/Invoicing France MB Employee Benefits France MB Retirement Plans Offered France MB Business Processes - Accounting/Payroll Overview France MB Attitudes and Decision Making France MB Attitudes: Importance of Internet for Various Business Functions France MB Attitudes: Importance of Software Applications and Services France MB Attitudes: Importance of Connectivity, Storage and Security Products and Services France MB Attitudes: Importance of Services, Training and Outsourcing France MB Attitudes: Purchase Preferences France MB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases France MB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services France MB Computing France MB Overview of Computing-Related Spending France MB Computing-Related Penetration France MB Average Annual Computing Components Spending France MB Computing - Computing Hardware (Clients) France MB Computer Ownership and Installed Base France MB Average Computers Purchased and Total Shipments France MB Computer Shipments (Purchased Last 12 Months) France MB Trends in Ownership of Desktop PC Brands France MB Trends in Ownership of Portable PC Brands France MB Planned Computer Purchases - Next 12 Months France MB Computing - Imaging and Printing France MB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals France MB Printer Ownership and Installed Base France MB Current and Planned Printer Overview France MB Trends in Printer Brands - Currently Used France MB Trends in Printer Brands - Purchased in Last 12 Months France MB Trends in Printer Brands - Plan to Purchase in Next 12 Months France MB Peripherals Ownership Among MBs France MB Software France MB Overview of Software Spending France MB Trends in Use of PC Operating Systems France MB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting France MB Current vs. Planned Software Applications Usage - Specialized Applications France MB Planned PC Application Usage: New Users France MB Software (Productivity, OS, Databases, Utilities) Spending Overview France MB Primary Accounting Method France MB Payroll Processing France MB Accounting Software Snapshot France MB Hosted Applications On-Demand Snapshot France MB Current and Planned Hosted/On-Demand Applications France MB Enterprise Software: CRM Snapshot France MB Enterprise Software: ERP/SCM Snapshot France MB Trends in Use of Network Operating Systems France MB Average Annual Networking Software Spending France MB Frequency of Purchasing Non-Bundled Software France MB Frequency and Methods of Software Acquisitions France MB Factors Impacting Purchase/Upgrading Software France MB Servers and Networking Hardware France MB Servers France MB LAN and Server Penetration France MB Server Installed Base France MB Average Annual LAN Server Spending France MB Server Brands Overview France MB Networking Hardware France MB Overview of Networking Hardware Spending France MB Networking-Related Technologies/Services Penetration France MB Average Annual Networking-Related Spending per MB France MB Number of PCs Currently Connected and Plan to Connect to LANs France MB Networking Technology Penetration: Wireless LAN, Voice Over IP (VoIP), and Computer Telephony Integration (CTI) France MB Networking Products/Brands - MBs That Purchased Networking Products in Last 12 Months France MB Networking Products/Brands Purchased in the Last 12 Months France MB Storage France MB Overview of Storage Spending France MB Storage Technologies: Data Storage and Back-up Solutions France MB Storage Technologies: Network Storage Products/ Solutions France MB Storage Spending by Technology France MB Average Data Storage Capacity France MB Top Storage Brands France MB Factors Impacting Data Storage Requirements & Capabilities France MB Security France MB Overview of Security Spending France MB Security Technologies/Services Penetration France MB PC-Based Security Software Penetration France MB PC-Based Firewalls France MB Current and Planned Use of VPNs France MB Network-Based Firewall Deployment France MB Service and Support France MB Overview of Service and Support Spending France MB Total Share of Enterprises vs. Total Spending on Outsourced Business Services France MB Spending for Outsourcing of Business Functions France MB Average Annual IT Budget France MB IT-Related Services Usage France MB Technology Management Across Locations France MB Number of Full-Time IT Service and Support Employees France MB Computing Service and Support (via 3rd-Party Vendors) Spending Overview France MB Annual Custom Software Spending Overview France MB Average Annual Networking Service and Support Spending France MB Channels France MB Channel Share (Normalized) for Computer Purchases by Segment France MB Channel Usage Breakout for Computer Purchases by Segment France MB Channel Share (Normalized) for Printer Purchases by Segment France MB Channel Usage Breakout for Printer Purchases by Segment France MB Channel Usage Breakout for Software Purchases by Segment: Productivity/Utilities and Finance/Accounting France MB Channel Usage Breakout for Software Purchases by Segment: Business Process Automation and Industry Specific Applications France MB Channel Usage Breakout for Current Networking Products by Segment France MB Internet France MB Overview of Internet-Related Spending France MB Internet-Related Technologies/Services Penetration France MB Average Annual Internet-Related Spending Per MB France MB Internet - Internet Access France MB Internet Snapshot France MB Leading Internet Service Providers France MB Current Adoption of High-Speed Access Lines France MB Data communications Lines Used for Internet Access France MB Current and Planned Applications and Business Processes Used Via the Internet France MB Current and Planned Applications and Business Processes Used Via the Internet France MB Online Purchasing Overview France MB Products Purchased Over the Internet France MB Internet - Web Sites France MB Web Site Penetration France MB Average Annual and Total Market Spending on Web Sites France MB Web Site Features France MB Top Five Planned Web Site Features France MB Web Site Hosting: Web Server Location France MB Web Site Hosting Providers France MB Penetration of e-Commerce Sites France MB Use of e-Commerce Transactions France MB Use of e-Commerce Functions and Revenues France MB Average Annual Spending on Intranets France MB Intranet Penetration France MB Telecommunications France MB Overview of Telecommunications Spending France MB Telecommunications-Related Technologies/Services Penetration France MB Average Monthly Telecom Spending per PC MB France MB Number of Current and Planned Telephone Lines France MB Local/Long Distance Communications Service Usage Situation France MB Likelihood of Switching to Single Telecom Provider France MB Local and Long Distance Telecom Service Provider Overview France MB Phone System Brands - Current and Planned France MB Length of Time Using Current Phone System or Centrex/IP Centrex Service France MB IP Phone Terminals Penetration France MB Telephony Equipment and Services Spending France MB Wide Area Networking (WAN) Deployment Overview France MB Appendix France MB - Channel Partners Definitions France MB - Acronyms France MB - Glossary |
|
||||||||
MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence. |