|
|
2004-05 France SB IT Adoption-Based Segmentation Strategic Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: April 2005 Product Code: R149-330 Description Report: Strategic Overview and Topline AssessmentName of survey: France Small Business Survey Date of survey: Spring Country: France This report provides a management summary of AMI's 2004-2005 France small business IT adoption-based segmentation. AMI-Partners defines small businesses (SBs) as companies that have fewer than 100 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Small businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics. AMI-Partners' long-term experience in analyzing small business market behavior has proven that the most actionable and distinguishable method of segmenting the SB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the SB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices. Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 SBs (Enterprise Adopters), AMI Tier 2 SBs (Early Adopters), AMI Tier 3 SBs (Value Adopters), and AMI Tier 4 SBs (Need-Help Adopters). Table of Contents France SB IntroductionFrance SB - Definitions by Type of Business France SB Segmentation Introduction AMI-Partners’ Market Segmentation Theory Actionable AMI Segmentation AMI-Partners Small Business Segmentation Methodology AMI Segmentation Identifies Four Distinct SMB Tiers France SB Segmentation High-Level Segmentation Profiles France SB Segmentation-Overview Report-Individual Segment Summary Breakouts Tier 1 - France SB IT/Telecom Spending Overview Tier 1 - France SB Firmographics Overview Tier 1 - France SB Computing (Clients) Overview Tier 1 - France SB Networking Overview Tier 1 - France SB Internet Overview Tier 2 - France SB IT/Telecom Spending Overview Tier 2 - France SB Firmographics Overview Tier 2 - France SB Computing (Clients) Overview Tier 2 - France SB Networking Overview Tier 2 - France SB Internet Overview Tier 3 - France SB IT/Telecom Spending Overview Tier 3 - France SB Firmographics Overview Tier 3 - France SB Computing (Clients) Overview Tier 3 - France SB Networking Overview Tier 3 - France SB Internet Overview Tier 4 - France SB IT/Telecom Spending Overview Tier 4 - France SB Firmographics Overview Tier 4 - France SB Computing (Clients) Overview Tier 4 - France SB Networking Overview Tier 4 - France SB Internet Overview France SB Spending, Penetration and Budgets France SB Distribution of SBs by Segment France SB Vertical Industry Breakout by Segment France SB IT Spending Ratio France SB Key Technology Penetration France SB Key Technology Penetration France SB Average Annual Spending Per Business by Segment France SB IT/Telecom Spending Comparisons France SB Segment Profile - Tier France SB Segment Profile - Tier France SB Segment Profile - Tier France SB Segment Profile - Tier France SB Average Annual IT Budget (Self-Reported) vs. Actual IT Spending Per PC SB France SB Methodologies France SB Survey Process France SB SMBs Defined France SB Margin of Error France SB Sampling Pool by Type of Business France SB Demographics France SB Total Share of PC Enterprises by Segment France SB Demographics - Comparison Across Segments France SB Revenues - Comparison Across Segments France SB Typical Distribution of Suppliers and Vendors France SB Use of Electronic Billing/Invoicing France SB Employee Benefits France SB Retirement Plans Offered France SB Business Processes - Accounting/Payroll Overview France SB Attitudes and Decision Making France SB Attitudes: Importance of Internet for Various Business Functions France SB Attitudes: Importance of Software Applications and Services France SB Attitudes: Importance of Connectivity, Storage and Security Products and Services France SB Attitudes: Importance of Services, Training and Outsourcing France SB Attitudes: Purchase Preferences France SB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases France SB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services France SB Computing France SB Overview of Computing-Related Spending France SB Computing-Related Penetration France SB Average Annual Computing Components Spending France SB Computing - Computing Hardware (Clients) France SB Computer Ownership and Installed Base France SB Average Computers Purchased and Total Shipments France SB Computer Shipments (Purchased Last 12 Months) - Year to Year Comparison France SB Trends in Ownership of Desktop PC Brands France SB Trends in Ownership of Portable PC France SB Planned Computer Purchases - Next 12 Months France SB Computing - Imaging and Printing France SB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals France SB Printer Ownership and Installed Base France SB Current and Planned Printer Overview France SB Trends in Printer Brands - Currently Used France SB Trends in Printer Brands - Purchased in Last 12 Months France SB Trends in Printer Brands - Plan to Purchase in Next 12 Months France SB Peripherals Ownership Among SBs France SB Software France SB Overview of Software Spending France SB Trends in Use of PC Operating Systems France SB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting France SB Current vs. Planned Software Applications Usage - Specialized Applications France SB Planned PC Application Usage: New Users France SB Software (Productivity, OS, Databases, Utilities) Spending Overview France SB Primary Accounting Method France SB Payroll Processing France SB Accounting Software Snapshot France SB Hosted Applications On-Demand Snapshot France SB Enterprise Software: CRM Snapshot France SB Enterprise Software: ERP/SCM Snapshot France SB Trends in Use of Network Operating Systems France SB Average Annual Networking Software Spending France SB Frequency of Purchasing Non-Bundled Software France SB Frequency and Methods of Software Acquisitions France SB Factors Impacting Purchase/Upgrading Software France SB Servers and Networking Hardware France SB Servers France SB LAN and Server Penetration France SB Server Installed Base France SB Average Annual LAN Server Spending France SB Server Brands Overview France SB Networking Hardware France SB Overview of Networking Hardware Spending France SB Networking-Related Technologies/Services Penetration France SB Average Annual Networking-Related Spending per SB France SB Number of PCs Currently Connected and Plan to Connect to LANs France SB Networking Technology Penetration: Wireless LAN, Voice Over IP (VoIP), and Computer Telephony Integration (CTI) France SB Networking Products/Brands - SBs That Purchased Networking Products in Last 12 Months France SB Networking Products/Brands Purchased in the Last 12 Months France SB Storage France SB Overview of Storage Spending France SB Storage Technologies: Data Storage and Back-up Solutions France SB Storage Technologies: Network Storage Products/ Solutions France SB Storage Spending by Technology France SB Average Data Storage Capacity France SB Top Storage Brands France SB Factors Impacting Data Storage Requirements & Capabilities France SB Security France SB Overview of Security Spending France SB Security Technologies/Services Penetration France SB PC-Based Security Software Penetration France SB PC-Based Firewalls France SB Current and Planned Use of VPNs France SB Network-Based Firewall Deployment France SB Service and Support France SB Overview of Service and Support Spending France SB Total Share of Enterprises vs. Total Spending on Outsourced Business Services France SB Spending for Outsourcing of Business Functions France SB Average Annual IT Budget France SB IT-Related Services Usage France SB Technology Management Across Locations France SB Number of Full-Time IT Service and Support Employees France SB Computing Service and Support (via 3rd-Party Vendors) Spending Overview France SB Annual Custom Software Spending Overview France SB Average Annual Networking Service and Support Spending France SB Channels France SB Channel Share (Normalized) for Computer Purchases by Segment France SB Channel Usage Breakout for Computer Purchases by Segment France SB Channel Share (Normalized) for Printer Purchases by Segment France SB Channel Usage Breakout for Printer Purchases by Segment France SB Channel Usage Breakout for Software Purchases by Segment: Productivity/Utilities and Finance/Accounting France SB Channel Usage Breakout for Software Purchases by Segment: Business Process Automation and Industry Specific Applications France SB Channel Usage Breakout for Current Networking Products by Segment France SB Internet France SB Overview of Internet-Related Spending France SB Internet-Related Technologies/Services Penetration France SB Average Annual Internet-Related Spending Per SB France SB Internet - Internet Access France SB Internet Snapshot France SB Leading Internet Service Providers France SB Current Adoption of High-Speed Access Lines France SB Current and Planned Applications and Business Processes Used Via the Internet France SB Current and Planned Applications and Business Processes Used Via the Internet France SB Online Purchasing Overview France SB Products Purchased Over the Internet France SB Internet - Web Sites France SB Web Site Penetration France SB Average Annual and Total Market Spending on Web Sites France SB Web Site Features France SB Top Five Planned Web Site Features France SB Web Site Hosting: Web Server Location France SB Web Site Hosting Providers France SB Penetration of e-Commerce Sites France SB Use of e-Commerce Transactions France SB Use of e-Commerce Functions and Revenues France SB Average Annual Spending on Intranets France SB Intranet Penetration France SB Telecommunications France SB Overview of Telecommunications Spending France SB Telecommunications-Related Technologies/Services Penetration France SB Average Monthly Telecom Spending per PC SB France SB Number of Current and Planned Telephone Lines France SB Local/Long Distance Communications Service Usage Situation France SB Likelihood of Switching to Single Telecom Provider France SB Local and Long Distance Telecom Service Provider Overview France SB Phone System Brands - Current and Planned France SB Length of Time Using Current Phone System or Centrex/IP Centrex Service France SB IP Phone Terminals Penetration France SB Telephony Equipment and Services Spending France SB Wide Area Networking (WAN) Deployment Overview France SB Appendix France SB - Channel Partners Definitions France SB - Acronyms France SB - Glossary |
|
||||||||
MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence. |