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2004-2005 Germany Small and Medium Business Channel Partners Market Overview and Topline Assessment

Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: May 2005
Product Code: R149-333
Description
Report: Market Overview and Topline Assessment
Name of survey: Germany Small and Medium Business Channel Survey
Country: Germany

AMI estimates that the Germany channel partners universe consists of 42,881 businesses, of which 16,047 derive 50% or more of their revenues from SMBs.

AMI-Partners' 2004-2005 SMB IT Channel Partners Study surveyed SMB-focused channel entities to understand their backgrounds, product and service offerings, business models and attitudes, and relationships with IT vendors. The study encompassed all types of channel partners (CPs), including VARs, SIs/NIs, ISVs, xSPs, IT consultants, wholesalers et al. All respondents were screened to ensure that their company sells IT/telecom products and services, that the respondent is a senior executive or owner, and that the company derives over 50% of its revenues from SMBs.

This report is the result of extensive data mining conducted by AMI-Partners on findings collected during the study. The objective of this analysis was to understand the most important factors that either influence or are associated with the following channel partners issues:
  • Demographics and background
  • Products and services offered and/or planned to be offered
  • Business models and attitudes
  • Vendor selection and certifications
Table of Contents
Summary of Findings

Abbreviations

Summary of Findings

2004 Structure of Germany Channel Partner Industry

Summary of Findings

Summary Comparison of SB and MB Channel Partners.

A Profile of System Builders

Comparison of System Builders and Overall Channel

Methodology

Margin of Error

Issues Covered for the 2004 Germany SMB Channel Partners Study

Background

Primary Business Activities of Channel Partners

Geographical Location of Head Office

Annual Sales Revenues by Employee Size

Annual Sales Revenues by Primary Business and Customer Size

Geographical Distribution of Revenues

Growth of Business

Geographical Distribution of Revenues

% of Revenues Derived from Different Sized Businesses

Proportion of Revenues from Repeat Business

Age of Channel Partners

Employee Size Distribution

Number of Employees by Primary Business Activity

Number of Branch Offices by Employee Size

Number of Branch Offices by Customer Focus

Number of Active Customers by Employee Size

Avg. Customer Account Size

IT Intensity of Different SMB Customers by Employee Size

Channel Partners’ Influence in Customers’ Brand Selections

Channel Partners’ Influence in Customer’s Brand Selection by Size

Influence in Brand Selection by Primary Business Activity

Vertical Markets Served

Business In Different Vertical Markets

Vendor Communication Strategies

Avg Proportion of Full-Time Employees with Certifications

Product and Service Offerings

Computing, Networking & Software: Currently Offered & Planned

Internet, IT Security & Services: Currently Offered or Planned

White Box Desktop PCs Sold by Employee Size

White Box Desktop PCs Sold by Primary Business

White Box Portable PCs Sold by Employee Size

White Box Portable PCs Sold by Primary Business

White Box Servers Sold by Employee Size

White Box Servers Sold by Primary Business

Business Models and Attitudes

Revenues from Different Products Groups by Employee Size

Revenues from Different Products Groups by Primary Business

Revenues Due to Different Sales/ Business Dev. Methods

Average Margins for IT/Telecom

Website and E-Commerce Penetration

Business Attitudes

Decision Making and Vendor Rating

Importance of Different Factors in Selecting a Supplier / Vendor

Average Number of Current Vendors

Software Vendors Penetration

Software Vendors Satisfaction

Computing& Semiconductor Penetration

Computing & Semiconductor Satisfaction

Networking & Storage Penetration

Networking & Storage Satisfaction
Ordering and More Information
Price and Delivery Options



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