|
|
2004-05 Germany MB IT Adoption-Based Segmentation Strategic Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: April 2005 Product Code: R149-334 Description Report: Strategic Overview and Topline AssessmentName of survey: Germany Medium Business Survey Date of survey: Spring Country: Germany This report provides a management summary of AMI's 2004-2005 Germany medium business IT adoption-based segmentation. AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Medium businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics. AMI-Partners' long-term experience in analyzing medium business market behavior has proven that the most actionable and distinguishable method of segmenting the MB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the MB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices. Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 MBs (Enterprise Adopters), AMI Tier 2 MBs (Early Adopters), AMI Tier 3 MBs (Value Adopters), and AMI Tier 4 MBs (Need-Help Adopters). Table of Contents IntroductionGermany MB - Definitions by Type of Business Germany MB Segmentation Introduction AMI-Partners’ Market Segmentation Theory Actionable AMI Segmentation AMI-Partners Medium Business Segmentation Methodology AMI Segmentation Identifies Four Distinct SMB Tiers Germany MB Segmentation High-Level Segmentation Profiles Germany MB Segmentation-Overview Report=Individual Segment Summary Breakouts Tier 1 - Germany MB IT/Telecom Spending Overview Tier 1 - Germany MB IT/Telecom Spending Overview Tier 1 - Germany MB Technology Adoption Tier 1 - Germany MB Technology Adoption Tier 1 - Germany MB Technology Adoption Tier 1 - Germany MB Attitudes and IT Adoption Drivers/Mindset Tier 1 - Germany MB Demographic Profile Tier 2 - Germany MB IT/Telecom Spending Overview Tier 2 - Germany MB Technology Adoption Tier 2 - Germany MB Technology Adoption Tier 2 - Germany MB Attitudes and IT Adoption Drivers/Mindset Tier 2 - Germany MB Demographic Profile Tier 3 - Germany MB IT/Telecom Spending Overview Tier 3 - Germany MB Technology Adoption Tier 3 - Germany MB Technology Adoption Tier 3 - Germany MB Attitudes and IT Adoption Drivers/Mindset Tier 4 - Germany MB IT/Telecom Spending Overview Tier 4 - Germany MB Technology Adoption Tier 4 - Germany MB Attitudes and IT Adoption Drivers/Mindset & Demographic profile Germany MB Spending, Penetration and Budgets Germany MB Distribution of MBs by Segment Germany MB Vertical Industry Breakout by Segment Germany MB IT Spending Ratio Germany MB Key Technology Penetration Germany MB Key Technology Penetration Germany MB Average Annual Spending Per Business by Segment Germany MB IT/Telecom Spending Comparisons Germany MB Segment Profile - Tier Germany MB Segment Profile - Tier Germany MB Segment Profile - Tier Germany MB Segment Profile - Tier Germany MB Average Annual IT Budget (Self-Reported) vs. Actual IT Spending Per PC MB Germany MB Methodologies Germany MB Survey Process Germany MB - SMBs Defined Germany MB Margin of Error Germany MB Sampling Pool by Type of Business Germany MB Demographics Germany MB Total Share of PC Enterprises by Segment Germany MB Demographics - Comparison Across Segments Germany MB Revenues - Comparison Across Segments Germany MB Typical Distribution of Suppliers and Vendors Germany MB Use of Electronic Billing/Invoicing Germany MB Employee Benefits Germany MB Retirement Plans Offered Germany MB Business Processes - Accounting/Payroll Overview Germany MB Attitudes and Decision Making Germany MB Attitudes: Importance of Internet for Various Business Functions Germany MB Attitudes: Importance of Software Applications and Services Germany MB Attitudes: Importance of Connectivity, Storage and Security Products and Services Germany MB Attitudes: Importance of Services, Training and Outsourcing Germany MB Attitudes: Purchase Preferences Germany MB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases Germany MB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services Germany MB Computing Germany MB Overview of Computing-Related Spending Germany MB Computing-Related Penetration Germany MB Average Annual Computing Components Spending Germany MB Computing - Computing Hardware (Clients) Germany MB Computer Ownership and Installed Base Germany MB Average Computers Purchased and Total Shipments Germany MB Computer Shipments (Purchased Last 12 Months) Germany MB Trends in Ownership of Desktop PC Brands Germany MB Trends in Ownership of Portable PC Brands Germany MB Planned Computer Purchases - Next 12 Months Germany MB Computing - Imaging and Printing Germany MB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals Germany MB Printer Ownership and Installed Base Germany MB Current and Planned Printer Overview Germany MB Trends in Printer Brands - Currently Used Germany MB Trends in Printer Brands - Purchased in Last 12 Months Germany MB Trends in Printer Brands - Plan to Purchase in Next 12 Months Germany MB Peripherals Ownership Among MBs Germany MB Software Germany MB Overview of Software Spending Germany MB Trends in Use of PC Operating Systems Germany MB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting Germany MB Current vs. Planned Software Applications Usage - Specialized Applications Germany MB Planned PC Application Usage: New Users Germany MB Software (Productivity, OS, Databases, Utilities) Spending Overview Germany MB Primary Accounting Method Germany MB Payroll Processing Germany MB Accounting Software Snapshot Germany MB Hosted Applications On-Demand Snapshot Germany MB Current and Planned Hosted/On-Demand Applications Germany MB Enterprise Software: CRM Snapshot Germany MB Enterprise Software: ERP/SCM Snapshot Germany MB Trends in Use of Network Operating Systems Germany MB Average Annual Networking Software Spending Germany MB Frequency of Purchasing Non-Bundled Software Germany MB Frequency and Methods of Software Acquisitions Germany MB Factors Impacting Purchase/Upgrading Software Germany MB Servers and Networking Hardware Germany MB Servers Germany MB LAN and Server Penetration Germany MB Server Installed Base Germany MB Average Annual LAN Server Spending Germany MB Server Brands Overview Germany MB Networking Hardware Germany MB Overview of Networking Hardware Spending Germany MB Networking-Related Technologies/Services Penetration Germany MB Average Annual Networking-Related Spending per MB Germany MB Number of PCs Currently Connected and Plan to Connect to LANs Germany MB Networking Technology Penetration: Wireless LAN, Voice Over IP (VoIP), and Computer Telephony Integration (CTI) Germany MB Networking Products/Brands - MBs That Purchased Networking Products in Last 12 Months Germany MB Networking Products/Brands Purchased in the Last 12 Months Germany MB Storage Germany MB Overview of Storage Spending Germany MB Storage Technologies: Data Storage and Back-up Solutions Germany MB Storage Technologies: Network Storage Products/ Solutions Germany MB Storage Spending by Technology Germany MB Average Data Storage Capacity Germany MB Top Storage Brands Germany MB Factors Impacting Data Storage Requirements & Capabilities Germany MB Security Germany MB Overview of Security Spending Germany MB Security Technologies/Services Penetration Germany MB PC-Based Security Software Penetration Germany MB PC-Based Firewalls Germany MB Current and Planned Use of VPNs Germany MB Network-Based Firewall Deployment Germany MB Service and Support Germany MB Overview of Service and Support Spending Germany MB Total Share of Enterprises vs. Total Spending on Outsourced Business Services Germany MB Spending for Outsourcing of Business Functions Germany MB Average Annual IT Budget Germany MB IT-Related Services Usage Germany MB Technology Management Across Locations Germany MB Number of Full-Time IT Service and Support Employees Germany MB Computing Service and Support (via 3rd-Party Vendors) Spending Overview Germany MB Annual Custom Software Spending Overview Germany MB Average Annual Networking Service and Support Spending Germany MB Channels Germany MB Channel Share (Normalized) for Computer Purchases by Segment Germany MB Channel Usage Breakout for Computer Purchases by Segment Germany MB Channel Share (Normalized) for Printer Purchases by Segment Germany MB Channel Usage Breakout for Printer Purchases by Segment Germany MB Channel Usage Breakout for Software Purchases by Segment: Productivity/Utilities and Finance/Accounting Germany MB Channel Usage Breakout for Software Purchases by Segment: Business Process Automation and Industry Specific Applications Germany MB Channel Usage Breakout for Current Networking Products by Segment Germany MB Internet Germany MB Overview of Internet-Related Spending Germany MB Internet-Related Technologies/Services Penetration Germany MB Average Annual Internet-Related Spending Per MB Germany MB Internet - Internet Access Germany MB Internet Snapshot Germany MB Leading Internet Service Providers Germany MB Current Adoption of High-Speed Access Lines Germany MB Data communications Lines Used for Internet Access Germany MB Current and Planned Applications and Business Processes Used Via the Internet Germany MB Current and Planned Applications and Business Processes Used Via the Internet Germany MB Online Purchasing Overview Germany MB Products Purchased Over the Internet Germany MB Internet - Web Sites Germany MB Web Site Penetration Germany MB Average Annual and Total Market Spending on Web Sites Germany MB Web Site Features Germany MB Top Five Planned Web Site Features Germany MB Web Site Hosting: Web Server Location Germany MB Web Site Hosting Providers Germany MB Penetration of e-Commerce Sites Germany MB Use of e-Commerce Transactions Germany MB Use of e-Commerce Functions and Revenues Germany MB Average Annual Spending on Intranets Germany MB Intranet Penetration Germany MB Telecommunications Germany MB Overview of Telecommunications Spending Germany MB Telecommunications-Related Technologies/Services Penetration Germany MB Average Monthly Telecom Spending per PC MB Germany MB Number of Current and Planned Telephone Lines Germany MB Local/Long Distance Communications Service Usage Situation Germany MB Likelihood of Switching to Single Telecom Provider Germany MB Local and Long Distance Telecom Service Provider Overview Germany MB Phone System Brands - Current and Planned Germany MB Length of Time Using Current Phone System or Centrex/IP Centrex Service Germany MB IP Phone Terminals Penetration Germany MB Telephony Equipment and Services Spending Germany MB Wide Area Networking (WAN) Deployment Overview Germany MB Appendix Germany MB - Channel Partners Definitions Germany MB - Acronyms Germany MB - Glossary |
|
||||||||
MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence. |